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Nick Nettleton
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105 followers
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Check out our major new ecommerce launch for the AA - one of the UK's best known organisations. It's mobile-friendly, quicker and easier to use and manage, and integrates seamlessly with the organisation's main website and broader digital strategy.

We think it's a great case study in how Loft can deliver complex projects with many dependencies quickly and efficiently. A great team and a can-do approach on both sides have played a huge part in this.

Take a look at http://theAA.com/shop, or read about our work with the AA at http://weareloft.com/clients/the-aa/
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All - please follow on our new, combined Google+ / Google local page at https://plus.google.com/117811316289488774147. We'll be decommissioning this old Google+ page soon... Thanks!

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Awesome work team :)
Latest launch from team Loft - get yourself a shiny new Mac, save tax and spread the cost through your employer - www.computingscheme.co.uk. Beautiful interface hides a beast of an application to keep the whole thing running like clockwork...
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I'd really like to know why Google Places doesn't support this... or indeed the same with keywords "Earth", "Worldwide", etc....
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Just chatting to the Homeless World Cup team about next steps. What an amazing event Mexico 2012 was - but of course, it's not all about the tournament. The big story here is about the 250,000 homeless people who have been a part of the global movement - and the many millions who still need help... How would you tell this story?

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Be nice if you could keep a hangout open and drop in and out as and when - in the same way as a group message on FB doesn't disappear after you stop chatting....

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Just a quick heads up: we launched the new http://www.homelessworldcup.org site ... the big event starts Sat, watch live online, or if you happen to be in Mexico City, head on over.
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