How do you draw people to your content? How do you make them click your link? By having a catchy title, right?
How about keeping your readers attention? What’s a better way to motivate them to read through your entire post?
Scannable content. By organizing your ideas in easier format. By allowing your readers to have a visual break. By making your content EASIER to navigate. You don’t want to scare people off with extremely lengthy, uninterrupted text (especially new readers).
1) Use subheadings
2) Keep your paragraphs short
3) Use lists
4) Use visual aids
5) Highlight important points
6) Use readable fonts
Read all: http://www.twelveskip.com/guide/blogging/1271/scannable-content-easy-to-read
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