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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
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Nick Ker

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SEO without being obsessed with keywords is a reality…
 …but it does have a lot of nay-sayers.

A reason a lot of old-school SEOs aren't rushing toward topical optimization is that it isn't always simple - and it is more art than science. With keywords, you can have all kinds of nifty analysis tools, check lists, ratios and calculations. Lots of ways to report things and geek out on numbers.
 Optimizing around topics or concepts is a writing and creativity thing, and not as much of a "nerd" skill. 
SEO is Art + Science
Combine that "great content" with really smart analysis and it just works.
 
Can SEOs Really Optimize For Topics Instead of Just Keywords?

  Topical optimization has been at the core of most of our SEO projects at Ker Communications for a few years now (check this stuff out: https://kercommunications.com/tags/topical-optimization/ ).

It seems as though the rest of the SEO world is catching on to the idea lately. Unfortunately, SEOs tend to only see things as "either / or" choices, and either don't move into the modern approach, or manage to neglect proper keyword research and usage when they jump on the topical bandwagon.  The truth is that BOTH  a broad topical focus and decent keyword targeting are necessary.

+Rand Fishkin at +Moz did a presentation on the practicality of focusing on topics instead of keywords that explores the possibilities. 
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
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Nick Ker

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Apple Shuts Down Topsy
"Every tweet ever published. Previously at your fingertips."

Twitter recently stopped showing the number of times a piece of content was tweeted in its share button. Now, you won't be able to use Topsy for Twitter analytics anymore either.
Sheesh!
 
Apple shuts down Topsy Twitter analytics
Hot on the heels of Twitter shutting down its share count API, now Apple closes Topsy.
http://www.theverge.com/2015/12/16/10272128/topsy-shut-down-apple-twitter-analytics
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Nick Ker

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"Commerce is our goal here at Tyrell. More human than human is our motto..."

The "secret" to #SEO  in the age of AI:  *More human than human*
#bladerunner  
 
Reverse Engineer Google's AI for SEO? Already Done!

 Google's search results now use an artificial intelligence called RankBrain to help the search engine rank pages. Now they've open sourced TensorFlow, the AI engine.

Remember that old SEO cliché about building websites "for people not robots"? Maybe, just maybe...
http://kercommunications.com/seo/reverse-engineer-google-ai/
#SEO   #RankBrain  
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Nick Ker

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Google sent some cool blue holiday lights. Thanks +Google Partners 
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Nick Ker

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Twitter will go beyond 140 characters. Will larger messages still be daintily called tweets? http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/
Twitter is thinking about ways to tweak the 140-character limit to entice new users.
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Nick Ker

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SEO: More Art Than Science 
 Just ticking #SEO  checklist boxes isn't going to cut it. If you want to rank the best, BE the best. Get creative!

"If SEO was as simple as making sure you did all the recommended steps at a minimum level, the search results would need to be alphabetical. Anyone could be an SEO expert and get it all 100% right."

http://kercommunications.com/seo/throw-away-your-seo-checklist/
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Open letter to SEOs from Googlebot
  SEO is not easy. Maybe a decade ago it was a little bit easier to do a little trickery to confuse Google into thinking a website was better or more popular than it really is. But those days are long gone. Yet there are still people who think they can outsmart not only Google's algorithm, but all the big brains behind the scenes. 

 +Patrick Coombe published an open letter from GoogleBot, which cleverly spells it out for those who are still looking for an easy way to the top, and become upset when they fail. If you are an SEO , or an SEO do it yourselfer, do check it out...
"SEO’s are constantly trying to figure out a way around doing hard work. Don’t forget, not only am I one of the most advanced algorithms in the world, but 1000’s of the brightest minds in the world spend every waking moment of their day to make me better, faster, and stronger."

Read the whole Open Letter to SEOs from GoogleBot here:
http://patrickcoombe.com/open-letter-seos-googlebot/
This is an exclusive letter obtained from Googlebot written to SEO's throughout the world.
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Thank you +Nick Ker very well said :)
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Nick Ker

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Google Webmaster Guidelines updated.
A must-read for anyone with a website.
 
Google has updated the Webmaster Guidelines
If you run a website, this is a must-read. Nearly everything you could want to know about what SEO practices are ok or not ok with Google can be found here. Book mark it! That way, when you read some crazy sounding advice on some SEO blog or forum, you can check it against the actual rules.
Over 60% of the people whose websites we help get out of Google Penalties say they never read these important rules. Some didn't even know they existed and believed their old SRO provider's claims that Google changes the rules all the time. The truth is, the guidelines have changed very little over the years. Knowledge is power.
https://support.google.com/webmasters/answer/35769
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Something tells me Google's Penguin is on the move. Strange things happening in analytics and SERPs. Gonna be one of those weekends... #SEO #googlepenguin 
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Looks like it was the other black & white animal: https://plus.google.com/+KerCommunications/posts/AfQ41zeMrj2

My lame excuse for that not quite accurate prediction: many sites which have a Penguin problem also have a Panda problem.
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Things are gonna get interesting...
 
Google just open sourced its artificial intelligence engine

 By giving the TensorFlow technology away, Google believes it can accelerate the evolution of AI.

More from +Cade Metz at +WIRED... 
http://www.wired.com/2015/11/google-open-sources-its-artificial-intelligence-engine/
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RankBrain: Google's new AI
 Machine learning is here...
 
Meet RankBrain, Google's new Artificial Intelligence for Search
  A machine-learning AI now handles the 15% of Google's search queries which the search engine has never seen before.
http://www.bloomberg.com/news/articles/2015-10-26/google-turning-its-lucrative-web-search-over-to-ai-machines

#artificialintelligence   #rankbrain   #SEO  
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It's not just robocallers who try to play on your fears.

 Seemingly legitimate SEO companies frequently engage in fear-mongering to gain or keep your business, too. Sure, there are things that any site owner needs to be aware of. But if your SEO provider is telling you things like "If you stop using our service, your rankings will quickly drop", it is time to find a real SEO company. Real SEO is built to last.
 
Google Sues Over SEO Scam Robo-calls
  "today we’re filing an action in California against one search engine optimization company for making these robocalls and confusing our users..."

 Everyone with a website gets them: Robocalls and other fraudulent calls from people claiming to represent Google, who say that it is urgent that you contact them because 'Our records indicate that your Google Business Listing has not been claimed..."  This is usually followed by a bunch of scary bullshit which they hope will make you grab your credit card and pay them.

Maybe your business listing really isn't claimed yet, but it costs you NOTHING to claim it. These fraudsters try to trick unsuspecting site owners into paying them for, well, probably nothing. 

Google is tired of it, too
"It’s unfortunate when a problem must be addressed in a court of law, but we believe this course of action will protect our users and discourage this practice more broadly,"
http://googleandyourbusiness.blogspot.com/2015/09/protecting-people-from-illegal-robocalls.html

There is also a new form you can use to report these calls: https://support.google.com/business/contact/rbc_form
Please use it!
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Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does real SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"


Bragging rights
Google Certified Partner: https://www.google.com/partners/#i_profile;idtf=114455957973135368679;
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Currently
Pittsburgh, PA
Previously
South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
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reviewed 2 years ago
So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
Food: ExcellentDecor: ExcellentService: Excellent
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reviewed 3 years ago
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reviewed 5 years ago
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