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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
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Nick Ker

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Did all the other Pittsburgh SEO firms shut down?!
  Just got 4th call today from someone dropping her current local SEO provider. 
Over half of my local clients are now refugees from 3 "leading" companies.

Funny thing I have noticed is that it looks like someone bought a "how to do SEO" ebook or something, went through a checklist of things you should do - but got it all wrong. They have most of the important pieces, but someone has assembled them poorly. The blog has to actually work and be readable, those infographics & whitepapers (do home improvement businesses really need whitepapers?) need a way to be shared, page titles should make sense, social media profiles have to actually be used - not just set up.  And if you are going to just install an SEO plugin and call it "optimized", at least take a moment to configure it instead of just using the defaults.

Keywords meta tags - really?! It isn't the "rank #1 in 48 hours" scammers making the SEO industry look bad these days. It is some of the "veterans" who apparently stopped learning anything years ago. 

Happy to help these new clients, but disgusted at the way they have been damaged. Money & time wasted, and in the worst cases - entire brands are damaged due to Google penalties.
 
(end rant)
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Nick Ker

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Wondering where +Matt Cutts went?
https://globerunner.com/globe-runner-welcomes-matt-cutts-as-director-search/
Or is this just an early April fools prank?
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Internet Marketing for Asshats
   "Marketing is powerful. Every time we abuse it, we lower the level of discourse."
+Ian Lurie covers some of the slimier ways internet marketers earn a reputation lower than the sleaziest telemarketers.
http://www.portent.com/blog/internet-marketing/internet-marketing-for-asshats.htm
Or, a short discourse on how not to be one.
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Nick Ker

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Facts, Not Links, As A Google Ranking Factor
  Interesting idea... I am wondering what, if anything, this will mean for sites that are not information-based.   #SEO  
 
Google Has Been Researching a System to Rank Web Pages Based on Facts - Not Links!
  Knowledge-Based Trust (KBT) - that is the buzzword you are about to hear a lot about. 
If your website or content strategy is informational, this could mean good things - if your information is accurate. 

+Matt McGee explores the possibilities on +Search Engine Land 
  http://searchengineland.com/google-researchers-introduce-system-rank-web-pages-facts-not-links-215835
Will Google someday rank web pages based on how accurate they are? A new paper suggests they might.
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We don't need no stinkin' links ... or badges.
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Nick Ker

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Once in a while, Google sends me stuff. Today I got this nifty balsa wood airplane kit.
Reminds me of my grandfather who flew biplanes and filled my childhood with balsa gliders and rubber band powered planes.
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Cool. I had one of those!
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Nick Ker

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Think warm thoughts
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Nick Ker

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What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.
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Think you need to micromanage your SEO firm? You might, but...

 Realistic expectations, communication, measuring results, the time you are paying for and what is being done with it are explained very well by +Joshua Steimle in this article: 
http://www.forbes.com/sites/joshsteimle/2015/03/13/why-you-should-never-micromanage-your-seo-firm/
You’re not getting the results you want from your SEO firm. Is it possible you're micromanaging, and hurting results in the process?
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Nick Ker

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Google+ being split up... or did everyone just pull a Mr Furley and misunderstand?
 
STOP THE PRESSES: Is the Google+ Breakup Just a Big Misunderstanding???

That seems to be the message from Googler +Yonatan Zunger in this comment on a Google+ thread about the alleged splitting off of Photos and Hangouts from Google+ (see https://plus.google.com/+AmyBethInverness/posts/67gicvzi8VV)

Zunger says this is just an "internal org" renaming, and that there will be "no big user-facing changes." 

The widely-reported breakup seems to have begun with a Forbes interview with Google's +Sundar Pichai. The pertinent part of the article is:

But Pichai said that two important parts of Google+, Photos and Hangouts, may soon be separated from the main product. “I think increasingly you’ll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area,” he said.

Notice that Pichai is only quoted as saying that the individual areas will get "focus...as three important areas." It is the Forbes reporter who says that he "said" that they "may soon be separated from the main product."

Of course, Pinchai does say, "....rather than being thought of as one area" which only adds to the ambiguity.

Would love to hear further clarity from +Yonatan Zunger confirming that there are NO plans to spin off Hangouts and Photos as separate entirely from Google+.
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Nick Ker

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Of course, some people DO go both ways…  
    Comparing SEO to PPC Advertising like Adwords as if they were an “either/or” choice is like comparing apples to oranges.
Just for the sake of discussion, let’s compare them anyway...
http://kercommunications.com/seo/seo-vs-ppc/
Comparing SEO to Pay Per Click as an "either/or" choice is like comparing apples to oranges. For the sake of discussion, let's compare them anyway…
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Nick Ker

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Google sent another wave of warnings to sites that are not mobile-friendly.  That is getting to be a weekly thing.  
I am thinking a "mobile update" must be coming soon.

Google fear-mongering aside, is there a good reason to not have a mobile friendly site these days? Phones and tablets make up a large and growing percentage of web usage.  
OK, I know - it costs money to develop a mobile site, or re-do your current site with a responsive design. But it is going to cost you more if you start missing out on half of your potential audience.
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Nick Ker

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Google Analytics is missing some things too - like all of February 7th's traffic data for some users.
 
If the part of your report that normally shows Google Webmaster Tools Search Queries or other data looks like it hasn't been updated, it is not your imagination.  

http://searchengineland.com/google-webmaster-tools-data-stopped-updating-almost-week-ago-214770
Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don't be, everyone else has the same issue.
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Ours has stopped Feb 8th.
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In his circles
482 people
Have him in circles
1,900 people
ravi kumar's profile photo
Steve Fujita (Performance MP3)'s profile photo
King of Print's profile photo
Erik Geerling's profile photo
Anthony Jackson's profile photo
Annie Smith's profile photo
Ana Rosenberg's profile photo
Joshua Best's profile photo
Mike “mobileradikal” Corbett's profile photo
Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does real SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"


Bragging rights
Google Certified Partner: https://www.google.com/partners/#i_profile;idtf=114455957973135368679;
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Currently
Pittsburgh, PA
Previously
South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
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So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
Food: ExcellentDecor: ExcellentService: Excellent
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