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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
1,888 followers|178,295 views
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Nick Ker

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Once in a while, Google sends me stuff. Today I got this nifty balsa wood airplane kit.
Reminds me of my grandfather who flew biplanes and filled my childhood with balsa gliders and rubber band powered planes.
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Happel Laser & Vein Center: Happel John L MD's profile photo
 
Cool. I had one of those!
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Nick Ker

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Google sent another wave of warnings to sites that are not mobile-friendly.  That is getting to be a weekly thing.  
I am thinking a "mobile update" must be coming soon.

Google fear-mongering aside, is there a good reason to not have a mobile friendly site these days? Phones and tablets make up a large and growing percentage of web usage.  
OK, I know - it costs money to develop a mobile site, or re-do your current site with a responsive design. But it is going to cost you more if you start missing out on half of your potential audience.
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Nick Ker

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Google Analytics is missing some things too - like all of February 7th's traffic data for some users.
 
If the part of your report that normally shows Google Webmaster Tools Search Queries or other data looks like it hasn't been updated, it is not your imagination.  

http://searchengineland.com/google-webmaster-tools-data-stopped-updating-almost-week-ago-214770
Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don't be, everyone else has the same issue.
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Ours has stopped Feb 8th.
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Nick Ker

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SEO is number 5 in list of "Hottest Skills" on LinkedIn
  
SEO/SEM Marketing is number 5 on the list of in demand skills. I can back up that claim based solely on the number of penalty/traffic loss audits I have done in the past year - all of which were the result of the site owner hiring an alleged professional SEO company or marketing agency. Clearly, there are many unskilled people out there claiming to know what they are doing. 

Maybe Penguin and other google crackdowns on spam have resulted mass firings of link-happy SEOs, thus the demand for people who actually have what it takes to do it right.
It is also interesting that things like statistical analysis, business intelligence, web architecture, user interface design are also up there. Maybe I am not typical, but I see all of those things as part of what I call SEO.

Now, if we can get all those employers who are seeking people with SEO/SEM skills to stop expecting to pay about $25K per year, we might be getting somewhere.
I'm not kidding - I recently had a conversation with someone who is experienced, has great references, and proven results - and hasn't heard an offer of more than $30k per year from a few different larger agencies. Apparently they are in the habit of outsourcing to places where people will work for about 20 dollars a day.

I guess that explains why big marketing agencies are often the ones responsible for for some of the worst SEO. They know how to sell it, but they don't know how to do it. 

#seo   #linkedin   #skills   #marketing  
Believe it or not, 2014 is almost over and 2015 is right around the corner. With a new year comes new opportunities, and around this time we at LinkedIn are typically asked the following question: “Who’s getting hired and what are they doing?” To get to an answer, we analyzed the
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Question for local SEO experts:
 Someone from Google Maps called to verify my business address. But the address they wanted to verify was one of my local competitors.

Do you think that was someone trying to hijack +Ker Communications listing, sabotage both listings, or just a Google Maps screener screwing up?

Please pick one of the poll choices below, or give your opinion in the comments.
#KerCommunications   #googlemaps   #localseo  
2 votes
Attempt to hijack my listing
50%
Sabotage BOTH mine and competitor's
0%
Google Maps employee error
50%
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Nick Ker

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SEO does not claim an ugly duckling is a beautiful swan. It helps the duckling become a swan & lets Google know it…

http://kercommunications.com/seo-marketing/

#SEO
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Nick Ker

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#SEO in 2015 and Beyond - Yahoo, Apple, Mobile and Household Appliances 
 
SEO Predictions for 2015 and Beyond
  It's not all about Google. It's also about Yahoo, Mobile, Apple, and your refrigerator…
http://kercommunications.com/seo/search-marketing-future-2015/
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Nick Ker

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Of course, some people DO go both ways…  
    Comparing SEO to PPC Advertising like Adwords as if they were an “either/or” choice is like comparing apples to oranges.
Just for the sake of discussion, let’s compare them anyway...
http://kercommunications.com/seo/seo-vs-ppc/
Comparing SEO to Pay Per Click as an "either/or" choice is like comparing apples to oranges. For the sake of discussion, let's compare them anyway…
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Nick Ker

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Think warm thoughts
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"Marketers will just buy ads for them but optimizers and popularizers will make them likeable in the first place."

+Tadeusz Szewczyk knows optimization is about much more than keywords, websites or even Google.
#SEO  
SEO is not the alpha and omega, it has evolved to become more than just search engine optimization. SEO is about popularizing things on the Web now.
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Thank you for sharing the knowledge!
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Why do some SEOs lie or spread misinformation?
  Some seek "fame", some want to rip you off, some just don't know better…
All it takes is one well known SEO blog to present some BS as "fact" and it can and will be repeated as if it is Truth set in stone. Why?
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Nick Ker

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"As SEOs, we have a responsibility – a higher calling, even – to help sites be the best that they can be.."

+Jenny Halasz on +Search Engine Land 
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Have him in circles
1,888 people
Anthony Jackson's profile photo
paul ferland's profile photo
Mike Supa's profile photo
Jason Jacobs's profile photo
Matt Robertson's profile photo
Joshua Best's profile photo
Bang Fani's profile photo
Lori Altmeyer's profile photo
Chloe keele's profile photo
Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pittsburgh, PA
Previously
South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
Food: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Public - 4 years ago
reviewed 4 years ago
4 reviews
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Public - 3 years ago
reviewed 3 years ago