How long does it take to create great content?Great Content vs Cheap SEO Filler
Let's be clear: "great content" is the stuff that either earns links and shares due to its value, or actually works to generate leads, sell something or whatever other non-SEO purpose it may have.Re-hashed sales pages and blog posts that say the same thing as several other articles on your blog are NOT great content.
They may be good "filler", but that is basically the same thing as automated "spun" content, which Google does penalize. So if you are repeating the same old things because you think the quantity of your content will somehow help your SEO efforts, think again. If it is really sub-par, it could actually be doing more harm than good.
With that out of the way, take a look at this discussion from Inbound where some really good content creators share how long it takes them to do what they do. https://inbound.org/discuss/how-long-does-it-take-your-team-to-create-great-content
Notice how they almost all say they take a lot of time to research, plan, and coordinate with the rest of the content marketing strategy before they even start to write or shoot video. Nobody said anything like "just fire off a blog post on schedule because any old thing will do".
Keep all of that strategy, planning and hard work in mind and think about those super cheap blog articles you've been paying for.
How much serious thought do you really believe is going into a $20 blog post - and what do you seriously expect to gain from that? Instead, save up that money (or your creativity and time if you are doing it yourself) and invest in some well thought out, maybe even strategically planned, content that will actually be of use to your readers while sending out the message you really
want to represent your business. And THAT is the type of content Google actually does want you to create. #inboundmarketing #SEO