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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
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Nick Ker

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How Google's Self-Driving Cars May Handle Tailgaters
  My method is easy and fun: My broken rear wiper squirts washer fluid straight back onto tailgater's windshield. 

http://www.seobythesea.com/2016/03/google-granted-patent-on-how-self-driving-cars-might-handle-tailgaters/
How does a self-driving car respond to someone who may be tailgating it; a new patent describes how it may.
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Nick Ker

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Incomplete data is not something I enjoy…
 
Google Search Console Analytics Stuck Again  
  Just in time for end of month reports, Search Analytics in Google Search Console (formerly Webmaster Tools) seems to be stuck on February 23rd.
 https://www.seroundtable.com/google-search-console-search-analytics-stuck-21705.html
#googlesearchconsole   #t  
I wouldn't be alarmed but the Google Search Console, Search Analytics report is delayed again. It is now stuck at February 23rd, typically today it would be up to February 27th or 26th. Typically,
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Nick Ker

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"Google just showed me the future of indoor navigation"
When I visit museums I usually use a mapping app to get there, and then I’m immediately lost once I’m inside. That changed tonight, thanks to Google. At Mobile World Congress, Google and Lenovo are...
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New Google Search Layout: more ads on top with none on the side - DON'T FREAK OUT YET
The knee jerk reaction many have is that Google is trying to force businesses to use Adwords, and jack up the costs. We shall see, but I think this will work out well if your Adwords campaigns are set up intelligently, and your SEO is too.
Now more than ever, it is important to do both SEO and PPC at a professional, not half-assed level.

"More PPC ads, as compared to organic results, can mean more traffic on high-ROI terms, so this can really allow businesses access to more and better traffic than ever before. Just be smart about it."
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
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Sometimes SEO needs a sense of perspective...
  Just how many people are searching for __ and how often? Tools like Google Trends ( http://www.google.com/trends/explore )can give you at least a rough idea of "search demand" that can keep you from chasing after search traffic that just isn't there - and find things that people ARE searching. 
Following this tweet by John Doherty, I noticed this. Spotted on Google Trends Google Trends might not be entirely accurate, but wow! Any other trends you can think of that put SEO in perspective?
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SEO without being obsessed with keywords is a reality…
 …but it does have a lot of nay-sayers.

A reason a lot of old-school SEOs aren't rushing toward topical optimization is that it isn't always simple - and it is more art than science. With keywords, you can have all kinds of nifty analysis tools, check lists, ratios and calculations. Lots of ways to report things and geek out on numbers.
 Optimizing around topics or concepts is a writing and creativity thing, and not as much of a "nerd" skill. 
SEO is Art + Science
Combine that "great content" with really smart analysis and it just works.
 
Can SEOs Really Optimize For Topics Instead of Just Keywords?

  Topical optimization has been at the core of most of our SEO projects at Ker Communications for a few years now (check this stuff out: https://kercommunications.com/tags/topical-optimization/ ).

It seems as though the rest of the SEO world is catching on to the idea lately. Unfortunately, SEOs tend to only see things as "either / or" choices, and either don't move into the modern approach, or manage to neglect proper keyword research and usage when they jump on the topical bandwagon.  The truth is that BOTH  a broad topical focus and decent keyword targeting are necessary.

+Rand Fishkin at +Moz did a presentation on the practicality of focusing on topics instead of keywords that explores the possibilities. 
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
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Nick Ker

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Apple Shuts Down Topsy
"Every tweet ever published. Previously at your fingertips."

Twitter recently stopped showing the number of times a piece of content was tweeted in its share button. Now, you won't be able to use Topsy for Twitter analytics anymore either.
Sheesh!
 
Apple shuts down Topsy Twitter analytics
Hot on the heels of Twitter shutting down its share count API, now Apple closes Topsy.
http://www.theverge.com/2015/12/16/10272128/topsy-shut-down-apple-twitter-analytics
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Nick Ker

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Attention All Internet Marketers - Please Stop The Bullshit
 If you don't know what you are talking about, please stop pretending you do.
This morning I read 4 brand new articles which were full of wrong information and bad advice about everything including SEO (lots of fresh content is the best trick for good SEO even if it is copied), Social Media (retweeting your own tweets several times a day helps SEO), Content Marketing (publish your article on as many different sites as possible all linking to your original one), Advertising (Adwords helps SEO)...
People can see through your bullshit. You are doing a disservice to your readers and your own reputation.
I know some people think they need to appear to be an expert on all things, but there is nothing wrong just not saying anything instead of repeating some crap you read from some other bullshitting fool.
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AMP notifications sent from Google Search Console
  Google must be getting ready to start using AMP in the search results soon...
 
Google Search Console Email: Implement Accelerated Mobile Pages (AMP)
  Google Search Console (Webmaster Tools) is sending out emails which recommend implementing the new Accelerated Mobile Pages.
If you have news-like content, you may receive the following:
"Google has detected that news content on your site might benefit from enhanced exposure on Google Search if you implement Accelerated Mobile Pages (AMP). The following steps will guide you through the process of creating AMP pages..."

The email includes a checklist to follow to make your content AMP compatible.
#AMP   #google  
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Google Webmaster Guidelines updated.
A must-read for anyone with a website.
 
Google has updated the Webmaster Guidelines
If you run a website, this is a must-read. Nearly everything you could want to know about what SEO practices are ok or not ok with Google can be found here. Book mark it! That way, when you read some crazy sounding advice on some SEO blog or forum, you can check it against the actual rules.
Over 60% of the people whose websites we help get out of Google Penalties say they never read these important rules. Some didn't even know they existed and believed their old SRO provider's claims that Google changes the rules all the time. The truth is, the guidelines have changed very little over the years. Knowledge is power.
https://support.google.com/webmasters/answer/35769
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Nick Ker

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Something tells me Google's Penguin is on the move. Strange things happening in analytics and SERPs. Gonna be one of those weekends... #SEO #googlepenguin 
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Looks like it was the other black & white animal: https://plus.google.com/+KerCommunications/posts/AfQ41zeMrj2

My lame excuse for that not quite accurate prediction: many sites which have a Penguin problem also have a Panda problem.
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Nick's Collections
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In his circles
491 people
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Michael J.D Saguri's profile photo
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Alexandru Coroiu's profile photo
Shane Jones's profile photo
Danny Lowe's profile photo
Jeff Hiles's profile photo
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Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does real SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"


Bragging rights
Google Certified Partner: https://www.google.com/partners/#i_profile;idtf=114455957973135368679;
Places
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Currently
Pittsburgh, PA
Previously
South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
The staff is friendly and just plain awesome. So is the food - especially the blackened shrimp salad.
Public - a week ago
reviewed a week ago
One of my favorite no-nonsense hangouts. No gimmicks - just good drink prices and food specials.
Public - a week ago
reviewed a week ago
So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
Food: ExcellentDecor: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
Public - 5 years ago
reviewed 5 years ago
6 reviews
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The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Public - 5 years ago
reviewed 5 years ago