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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
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Nick Ker

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Ready for Google's Mobile Update?
  Maybe I am weird, but I like Google algorithm updates. Maybe it is because I don't do the type of SEO that leads to penalties, demotions or algorithmic filters. So no worries, except for those sites where someone else earned them a penalty and my job is to fix it. But that is more like anticipation than worry.

If you still have questions about the mobile-friendly update which is due tomorrow, +Barry Schwartz has answers for you at +Search Engine Land  http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291

And a not so humble brag: I sort of called this one a few days before Google announced it: https://plus.google.com/+NickKer/posts/9Hjer9Uo7L6
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Nick Ker

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Waiting for the next Panda or Penguin update from Google - and waiting... still waiting
Tired of faith-based #SEO? You are not alone.
Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data pushes.
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Nick Ker

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Did all the other Pittsburgh SEO firms shut down?!
  Just got 4th call today from someone dropping her current local SEO provider. 
Over half of my local clients are now refugees from 3 "leading" companies.

Funny thing I have noticed is that it looks like someone bought a "how to do SEO" ebook or something, went through a checklist of things you should do - but got it all wrong. They have most of the important pieces, but someone has assembled them poorly. The blog has to actually work and be readable, those infographics & whitepapers (do home improvement businesses really need whitepapers?) need a way to be shared, page titles should make sense, social media profiles have to actually be used - not just set up.  And if you are going to just install an SEO plugin and call it "optimized", at least take a moment to configure it instead of just using the defaults.

Keywords meta tags - really?! It isn't the "rank #1 in 48 hours" scammers making the SEO industry look bad these days. It is some of the "veterans" who apparently stopped learning anything years ago. 

Happy to help these new clients, but disgusted at the way they have been damaged. Money & time wasted, and in the worst cases - entire brands are damaged due to Google penalties.
 
(end rant)
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Nick Ker

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Wondering where +Matt Cutts went?
https://globerunner.com/globe-runner-welcomes-matt-cutts-as-director-search/
Or is this just an early April fools prank?
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Internet Marketing for Asshats
   "Marketing is powerful. Every time we abuse it, we lower the level of discourse."
+Ian Lurie covers some of the slimier ways internet marketers earn a reputation lower than the sleaziest telemarketers.
http://www.portent.com/blog/internet-marketing/internet-marketing-for-asshats.htm
Or, a short discourse on how not to be one.
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Nick Ker

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Facts, Not Links, As A Google Ranking Factor
  Interesting idea... I am wondering what, if anything, this will mean for sites that are not information-based.   #SEO  
 
Google Has Been Researching a System to Rank Web Pages Based on Facts - Not Links!
  Knowledge-Based Trust (KBT) - that is the buzzword you are about to hear a lot about. 
If your website or content strategy is informational, this could mean good things - if your information is accurate. 

+Matt McGee explores the possibilities on +Search Engine Land 
  http://searchengineland.com/google-researchers-introduce-system-rank-web-pages-facts-not-links-215835
Will Google someday rank web pages based on how accurate they are? A new paper suggests they might.
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We don't need no stinkin' links ... or badges.
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Once in a while, Google sends me stuff. Today I got this nifty balsa wood airplane kit.
Reminds me of my grandfather who flew biplanes and filled my childhood with balsa gliders and rubber band powered planes.
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Cool. I had one of those!
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Slimy SEO Liars Are Already Trying To Scare You About Google's Mobile Update
  I guess I shouldn't be surprised, since even some of the more reputable SEO companies are relying mostly on scare tactics these days.
+Ashley Berman Hale the Google Webmaster Help whose tolerance for BS seems to be as low as mine, points out the latest lie - that Google is going to delist sites which are not mobile friendly.
If you don't believe her or me, Google's +John Mueller chimes in as well: https://plus.google.com/u/0/+JohnMueller/posts/4mhwD2vTiHw

#mobilegeddon  indeed
 
With all the uproarious posts about mobile friendliness going 'round I thought I'd chime in to fight against unnecessary drama and not-cool-marketing. 

See, big changes tend to bring out bad behavior from certain companies who wish to capitalize off of people's fear and lack of understanding. Today someone shared with me a good example of naughty behavior. I'm looking at you +GTxcel

First:
+ No, Google won't remove your website from search if you're not mobile friendly this month. Your email to who knows how many people was a flat out lie. This is not "marketing". 
+ From GTxcel's blog "there is a strong possibility you will be penalized in desktop results as well." >> this is false. The update affects mobile queries and isn't a penalty at all; it's just bubbling up sites that are more likely to have a better user-experience. 
+ When working to become mobile friendly, you have three options: responsive, dynamic serving or separate URLs. Not just responsive.

Second: It is a big shift that's coming - but not one that requires this kind of behavior. There are great opportunities for everyone out there to do better and create good experiences for users regardless of device. So be cool. Market nicely. 
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Ah yes, my tolerance for bullshit is rather low. Thanks for sharing and rising up against this kind of cruft!
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Search Engine Humor
  "In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread."
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What Does an SEO Do All Day?
  Those who don't do search engine optimization often have an overly simplistic view of what is involved.
This week's Whiteboard Friday from +Moz takes a look at what SEOs actually do: http://moz.com/blog/seo-day-to-day-work-whiteboard-friday

And this fits pretty nicely with my earlier article about what is included in an SEO campaign: http://kercommunications.com/seo/process/

It has been a while since it happened, but there was a time when every time I would write an article, +Moz would soon have a WBF video covering almost the same thing. Glad to have you back on board, Mozers ;P
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.
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Think you need to micromanage your SEO firm? You might, but...

 Realistic expectations, communication, measuring results, the time you are paying for and what is being done with it are explained very well by +Joshua Steimle in this article: 
http://www.forbes.com/sites/joshsteimle/2015/03/13/why-you-should-never-micromanage-your-seo-firm/
You’re not getting the results you want from your SEO firm. Is it possible you're micromanaging, and hurting results in the process?
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Nick Ker

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Google+ being split up... or did everyone just pull a Mr Furley and misunderstand?
 
STOP THE PRESSES: Is the Google+ Breakup Just a Big Misunderstanding???

That seems to be the message from Googler +Yonatan Zunger in this comment on a Google+ thread about the alleged splitting off of Photos and Hangouts from Google+ (see https://plus.google.com/+AmyBethInverness/posts/67gicvzi8VV)

Zunger says this is just an "internal org" renaming, and that there will be "no big user-facing changes." 

The widely-reported breakup seems to have begun with a Forbes interview with Google's +Sundar Pichai. The pertinent part of the article is:

But Pichai said that two important parts of Google+, Photos and Hangouts, may soon be separated from the main product. “I think increasingly you’ll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area,” he said.

Notice that Pichai is only quoted as saying that the individual areas will get "focus...as three important areas." It is the Forbes reporter who says that he "said" that they "may soon be separated from the main product."

Of course, Pinchai does say, "....rather than being thought of as one area" which only adds to the ambiguity.

Would love to hear further clarity from +Yonatan Zunger confirming that there are NO plans to spin off Hangouts and Photos as separate entirely from Google+.
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Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does real SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"


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Google Certified Partner: https://www.google.com/partners/#i_profile;idtf=114455957973135368679;
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