SEO is number 5 in list of "Hottest Skills" on LinkedIn
SEO/SEM Marketing is number 5 on the list of in demand skills. I can back up that claim based solely on the number of penalty/traffic loss audits I have done in the past year - all of which were the result of the site owner hiring an alleged professional SEO company or marketing agency. Clearly, there are many unskilled people out there claiming to know what they are doing.
Maybe Penguin and other google crackdowns on spam have resulted mass firings of link-happy SEOs, thus the demand for people who actually have what it takes to do it right.
It is also interesting that things like statistical analysis, business intelligence, web architecture, user interface design are also up there. Maybe I am not typical, but I see all of those things as part of what I call SEO.
Now, if we can get all those employers who are seeking people with SEO/SEM skills to stop expecting to pay about $25K per year, we might be getting somewhere.
I'm not kidding - I recently had a conversation with someone who is experienced, has great references, and proven results - and hasn't heard an offer of more than $30k per year from a few different larger agencies. Apparently they are in the habit of outsourcing to places where people will work for about 20 dollars a day.
I guess that explains why big marketing agencies are often the ones responsible for for some of the worst SEO. They know how to sell it, but they don't know how to do it. #seo #linkedin #skills #marketing