SEO "Bad Idea" Alert!
"Link blast" is a phrase that should cause anyone with a website to send an email straight to the Junk folder. But there are still people selling bulk spam link building packages that are more likely to do harm than good. Here's the really bad part:
Today's link blast offer did not come from a nameless foreign company, or even a misguided local search marketing wannabe. It came from Attracta, which is something that many low cost hosting providers include in their Cpanel. Attracta offers low cost "get found in Google" packages that may work for a short time. But in my experience, the resulting links are exactly what Google says to NOT do.
Ever since Google first rolled out the Penguin algorithm update which penalizes sites with too many bogus backlinks, I have been auditing penalized sites - lots of 'em. Many of those sites are owned by people who happily signed up for link building schemes, including Attracta, which were pushed on them by their own hosting companies.
From the spam email I just received:
"If you're trying to rank higher in Google, this is what you've been waiting for. Our SEO experts have engineered a system that perfectly creates the same pattern of links that sites get when they are talked about in industry blogs - the same type of buzz that Google loves to reward. Order a Link Blast and your site gets hundreds of links funneled straight to it."
Yeah... hundreds of links that fit a pattern of looking like something good, but not actually being something good. NO THANKS
I don't expect the hosting companies to walk away from these easy commissions any time soon, and apparently Attracta has no intention of stopping this predatory practice of hitting up unsuspecting owners of new websites.
If you have already signed up for this or a similar spam link building service, you are probably going to need this: https://kercommunications.com/seo-services/google-penalty-diagnosis-and-recovery/