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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
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Nick Ker

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Hey +Disqus Are you ever going to deal with the endless verification loop where users have to repeatedly reverify email addresses, and verification not working at all in some cases?  This closed thread and a few others have no resolution: https://help.disqus.com/customer/portal/questions/9696889-how-do-i-reverify-my-account-after-changing-my-email-address-
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Would be nice if there were some improvements in accuracy to go along with rebranding it to appeal to the less techy/geeky. We SEOs & webmasters have grown accustomed to delayed and inaccurate data from GWT. The "average Joe" will continue to be confused by delays, incomplete info and things like reports of Links to Your Site that have not existed for several months.
 
Thanks for the New "Search Console" Rebranding, but Google, what I really want is data I can remotely believe

Below is a comparison of visits from Google Search to Moz.com (in Google Analytics) vs. search clicks from Google (in Google's new Search Console - formerly Webmaster Tools). As you can see, Search Console shows nothing close to reality in either trend or numbers.

I'm not sure why Google chooses to display information that we can easily prove wrong... It's hard to earn trust for their products this way.

ON EDIT: +Cyrus Shepard noted that the dip in accuracy corresponds to our move to HTTPS. We looked at the HTTPS version of Moz's Search Console (aka Webmaster Tools) account, and if you add the data from both accounts up, you get closer to +Pedro Dias's estimate of ~20% off (it's actually a bit more, but not as bad as this chart alone shows). 
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Nick Ker

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15% Off Most Online Marketing Services for Small Business Week

  Small businesses in need of SEO services, Adwords management, website audits, local search marketing or other digital marketing should take advantage of this.

#smallbusinessweek   #sbw2015  
 
Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  
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Nick Ker

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Oh look! A new update to Wordpress just when I was wrapping up a couple of new WP based sites. Tomorrow is another day...
https://wordpress.org/news/2015/04/powell/
Version 4.2 of WordPress, named "Powell" in honor of jazz pianist Bud Powell, is available for download or update in your WordPress dashboard. New features in 4.2 help you communicate and share, gl...
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Slimy SEO Liars Are Already Trying To Scare You About Google's Mobile Update
  I guess I shouldn't be surprised, since even some of the more reputable SEO companies are relying mostly on scare tactics these days.
+Ashley Berman Hale the Google Webmaster Help whose tolerance for BS seems to be as low as mine, points out the latest lie - that Google is going to delist sites which are not mobile friendly.
If you don't believe her or me, Google's +John Mueller chimes in as well: https://plus.google.com/u/0/+JohnMueller/posts/4mhwD2vTiHw

#mobilegeddon  indeed
 
With all the uproarious posts about mobile friendliness going 'round I thought I'd chime in to fight against unnecessary drama and not-cool-marketing. 

See, big changes tend to bring out bad behavior from certain companies who wish to capitalize off of people's fear and lack of understanding. Today someone shared with me a good example of naughty behavior. I'm looking at you +GTxcel

First:
+ No, Google won't remove your website from search if you're not mobile friendly this month. Your email to who knows how many people was a flat out lie. This is not "marketing". 
+ From GTxcel's blog "there is a strong possibility you will be penalized in desktop results as well." >> this is false. The update affects mobile queries and isn't a penalty at all; it's just bubbling up sites that are more likely to have a better user-experience. 
+ When working to become mobile friendly, you have three options: responsive, dynamic serving or separate URLs. Not just responsive.

Second: It is a big shift that's coming - but not one that requires this kind of behavior. There are great opportunities for everyone out there to do better and create good experiences for users regardless of device. So be cool. Market nicely. 
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Ah yes, my tolerance for bullshit is rather low. Thanks for sharing and rising up against this kind of cruft!
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Search Engine Humor
  "In case your grade schooler hasn’t warned you – it’s April Fools’ Day and the online shenanigans are wide spread."
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Nick Ker

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SEO "Bad Idea" Alert! 
 "Link blast" is a phrase that should cause anyone with a website to send an email straight to the Junk folder. But there are still people selling bulk spam link building packages that are more likely to do harm than good. 

Here's the really bad part:
Today's link blast offer did not come from a nameless foreign company, or even a misguided local search marketing wannabe. It came from Attracta, which is something that many low cost hosting providers include in their Cpanel. Attracta offers low cost "get found in Google" packages that may work for a short time. But in my experience, the resulting links are exactly what Google says to NOT do.
Ever since Google first rolled out the Penguin algorithm update which penalizes sites with too many bogus backlinks, I have been auditing penalized sites - lots of 'em. Many of those sites are owned by people who happily signed up for link building schemes, including Attracta, which were pushed on them by their own hosting companies.
 
From the spam email I just received:
"If you're trying to rank higher in Google, this is what you've been waiting for. Our SEO experts have engineered a system that perfectly creates the same pattern of links that sites get when they are talked about in industry blogs - the same type of buzz that Google loves to reward. Order a Link Blast and your site gets hundreds of links funneled straight to it."

Yeah... hundreds of links that fit a pattern of looking like something good, but not actually being something good. NO THANKS

I don't expect the hosting companies to walk away from these easy commissions any time soon, and apparently Attracta has no intention of stopping this predatory practice of hitting up unsuspecting owners of new websites.

If you have already signed up for this or a similar spam link building service, you are probably going to need this: https://kercommunications.com/seo-services/google-penalty-diagnosis-and-recovery/
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Great insight by a very knowledgeable expert.
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Nick Ker

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EDMC Closing 15 Art Institute Locations
  "EDMC has been struggling since a Congressional committee started an investigation of the practices of the for-profit education sector in 2010."
The Pittsburgh campus is not included in these closings, but this hits close to home. I have encountered so many grads of AIP and tech school programs who were severely unprepared to actually work in the field for which they were trained. Most were also convinced by recruiters that starting salaries would be amazing (more like real world high-end).

It sucks that shady marketing is now going to result in job loss at EDMC, but a possible upside is that maybe fewer young people will be ripped off.

#Pittsburgh  
Education Management Corp., the Downtown-based for-profit college company, announced plans Wednesday to close 15 Art Institute campuses across the country over the next two to three years. The Art Institute of Pittsburgh, which has an enrollment of 1,100 students, will not be affected. EDMC said the schools will not accept new enrollments, but current students will be able to complete their course work toward a degree. A total of 5,432 students a...
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Nick Ker

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Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  
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Nick Ker

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Ready for Google's Mobile Update?
  Maybe I am weird, but I like Google algorithm updates. Maybe it is because I don't do the type of SEO that leads to penalties, demotions or algorithmic filters. So no worries, except for those sites where someone else earned them a penalty and my job is to fix it. But that is more like anticipation than worry.

If you still have questions about the mobile-friendly update which is due tomorrow, +Barry Schwartz has answers for you at +Search Engine Land  http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291

And a not so humble brag: I sort of called this one a few days before Google announced it: https://plus.google.com/+NickKer/posts/9Hjer9Uo7L6
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Waiting for the next Panda or Penguin update from Google - and waiting... still waiting
Tired of faith-based #SEO? You are not alone.
Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data pushes.
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Did all the other Pittsburgh SEO firms shut down?!
  Just got 4th call today from someone dropping her current local SEO provider. 
Over half of my local clients are now refugees from 3 "leading" companies.

Funny thing I have noticed is that it looks like someone bought a "how to do SEO" ebook or something, went through a checklist of things you should do - but got it all wrong. They have most of the important pieces, but someone has assembled them poorly. The blog has to actually work and be readable, those infographics & whitepapers (do home improvement businesses really need whitepapers?) need a way to be shared, page titles should make sense, social media profiles have to actually be used - not just set up.  And if you are going to just install an SEO plugin and call it "optimized", at least take a moment to configure it instead of just using the defaults.

Keywords meta tags - really?! It isn't the "rank #1 in 48 hours" scammers making the SEO industry look bad these days. It is some of the "veterans" who apparently stopped learning anything years ago. 

Happy to help these new clients, but disgusted at the way they have been damaged. Money & time wasted, and in the worst cases - entire brands are damaged due to Google penalties.
 
(end rant)
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Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does real SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"


Bragging rights
Google Certified Partner: https://www.google.com/partners/#i_profile;idtf=114455957973135368679;
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Pittsburgh, PA
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South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
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So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
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