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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
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Nick Ker

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Is #SEO Really The Right Term Anymore?

"A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body content updates and so on), building links using link development tactics and conducting website audits to fix technical issues.
We still do these things today, of course — but we also do so much more..."
I have been a little conflicted about this topic since I first started my business, +Ker Communications. Back in 2009, the main goal of what I did was the same as SEO: improving visibility of websites in search engines, mostly Google. But SEO was kind of a dirty word, and not a fun one.
It also didn't fit how I worked since I did so much more than fix and optimize sites - social media was booming, and even online video played a major part in increasing the exposure of a company or organizations entire web presence (not just the main website). So I wasn't too thrilled with the negative connotation of SEO, but there was not much I could do about it. I even tried to avoid calling what I do SEO for a while, using phrases like "web presence management". But nobody was searching for that. Oh, the irony.

To make a long story short, SEO eventually evolved into what I had already been doing, and I actually moved toward doing more of the technical work that all the newly rebranded inbound and content marketers never really knew how to do to begin with. It still amazes me how poorly made or mis-optimized many websites are. And don't get me started on how much those old SEO's screwed up businesses and the entire web with sleazy link building practices.

SEO is a Science and an Art
Is SEO now just a required skill for web developers or is it a whole discipline of its own encompassing other forms of online marketing with the end goal of improving search visibility and what you get from it? I say both! Web developers should have a respectable amount of knowledge about the technical aspects of SEO - I still see site redesigns that undo years of hard work. And SEO as an all encompassing marketing discipline is alive and well too.
The trick is knowing which of the components of search marketing are appropriate to use for a particular business - and knowing how to do them well.

This article from @sengineland has me thinking a lot about this, so keep an eye on https://kercommunications.com/blog for a longer rant about it from me soon.
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.
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Nick Ker

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Pop-ups and other "please don't go" tactics on websites
Do you like it when sites do it to you? If not, then don't do it to your site's visitors.
Oh, and don't ask me to subscribe before I have even seen the first sentence of your blog post.
 
Why Begging Visitors to Stay or Return is Bad Design
These two overly demanding website design patterns aimed at driving engagement are in conflict with how people utilize browser tabs.
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Nick Ker

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How long does it take to create great content?

Great Content vs Cheap SEO Filler
Let's be clear: "great content" is the stuff that either earns links and shares due to its value, or actually works to generate leads, sell something or whatever other non-SEO purpose it may have.

Re-hashed sales pages and blog posts that say the same thing as several other articles on your blog are NOT great content.
They may be good "filler", but that is basically the same thing as automated "spun" content, which Google does penalize. So if you are repeating the same old things because you think the quantity of your content will somehow help your SEO efforts, think again. If it is really sub-par, it could actually be doing more harm than good.

With that out of the way, take a look at this discussion from Inbound where some really good content creators share how long it takes them to do what they do. https://inbound.org/discuss/how-long-does-it-take-your-team-to-create-great-content

Notice how they almost all say they take a lot of time to research, plan, and coordinate with the rest of the content marketing strategy before they even start to write or shoot video. Nobody said anything like "just fire off a blog post on schedule because any old thing will do".

Keep all of that strategy, planning and hard work in mind and think about those super cheap blog articles you've been paying for.

How much serious thought do you really believe is going into a $20 blog post - and what do you seriously expect to gain from that? Instead, save up that money (or your creativity and time if you are doing it yourself) and invest in some well thought out, maybe even strategically planned, content that will actually be of use to your readers while sending out the message you really want to represent your business. And THAT is the type of content Google actually does want you to create.

#inboundmarketing   #SEO  
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Yeah, create fewer content pieces but of higher quality not just more noise.
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Nick Ker

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How Google's Self-Driving Cars May Handle Tailgaters
  My method is easy and fun: My broken rear wiper squirts washer fluid straight back onto tailgater's windshield. 

http://www.seobythesea.com/2016/03/google-granted-patent-on-how-self-driving-cars-might-handle-tailgaters/
How does a self-driving car respond to someone who may be tailgating it; a new patent describes how it may.
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Nick Ker

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Incomplete data is not something I enjoy…
 
Google Search Console Analytics Stuck Again  
  Just in time for end of month reports, Search Analytics in Google Search Console (formerly Webmaster Tools) seems to be stuck on February 23rd.
 https://www.seroundtable.com/google-search-console-search-analytics-stuck-21705.html
#googlesearchconsole   #t  
I wouldn't be alarmed but the Google Search Console, Search Analytics report is delayed again. It is now stuck at February 23rd, typically today it would be up to February 27th or 26th. Typically,
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Nick Ker

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"Google just showed me the future of indoor navigation"
When I visit museums I usually use a mapping app to get there, and then I’m immediately lost once I’m inside. That changed tonight, thanks to Google. At Mobile World Congress, Google and Lenovo are...
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New Google Search Layout: more ads on top with none on the side - DON'T FREAK OUT YET
The knee jerk reaction many have is that Google is trying to force businesses to use Adwords, and jack up the costs. We shall see, but I think this will work out well if your Adwords campaigns are set up intelligently, and your SEO is too.
Now more than ever, it is important to do both SEO and PPC at a professional, not half-assed level.

"More PPC ads, as compared to organic results, can mean more traffic on high-ROI terms, so this can really allow businesses access to more and better traffic than ever before. Just be smart about it."
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
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Nick Ker

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Finally! Yoast allows the Focus Keyword feature of the Wordpress SEO plugin to be disabled.
It is wildly inaccurate for many sites, and most "normal" (non-SEO) people use it incorrectly - wasting a lot of time on the wrong keywords, multiple keywords, expecting the plugin to magically change the rankings of a page, etc).
Otherwise, I really like the plugin.

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Nick Ker

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Something in Mickey's expression says, "those aren't really raisins". #smartpills 
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The Most Important #SEO Question - Ever
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Attention All Internet Marketers - Please Stop The Bullshit
 If you don't know what you are talking about, please stop pretending you do.
This morning I read 4 brand new articles which were full of wrong information and bad advice about everything including SEO (lots of fresh content is the best trick for good SEO even if it is copied), Social Media (retweeting your own tweets several times a day helps SEO), Content Marketing (publish your article on as many different sites as possible all linking to your original one), Advertising (Adwords helps SEO)...
People can see through your bullshit. You are doing a disservice to your readers and your own reputation.
I know some people think they need to appear to be an expert on all things, but there is nothing wrong just not saying anything instead of repeating some crap you read from some other bullshitting fool.
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Nick's Collections
People
In his circles
492 people
Have him in circles
1,907 people
Scott Kidder's profile photo
SmO Ker's profile photo
Milos Komljen's profile photo
Robert Höppner's profile photo
Nathan Burke's profile photo
Gellert Hederics's profile photo
Sanjay Jain's profile photo
Jake Gold's profile photo
Andrei Suciu's profile photo
Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does real SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"


Bragging rights
Google Certified Partner: https://www.google.com/partners/#i_profile;idtf=114455957973135368679;
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pittsburgh, PA
Previously
South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
Gillece Transmissons in Bethel Park is "one of the good ones". Fixed my Jeep's problem on time, despite a couple of odd surprises that came up in the process. Rob is awesome - friendly, knowledgeable and very helpful. It is clear that the quality of the work and doing the right thing are the top priorities. The tech whose name I didn't catch was just as cool. I do much of my own work on my vehicle - but when I don't know, I go to a pro. It isn't always easy to find one you can trust and I definitely recommend Gillece in Bethel Park for honest, professional transmission services.
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Public - in the last week
reviewed in the last week
The staff is friendly and just plain awesome. So is the food - especially the blackened shrimp salad.
Public - 4 months ago
reviewed 4 months ago
The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
Public - 5 years ago
reviewed 5 years ago
7 reviews
Map
Map
Map
One of my favorite no-nonsense hangouts. No gimmicks - just good drink prices and food specials.
Public - 4 months ago
reviewed 4 months ago
So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
Food: ExcellentDecor: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
Public - 5 years ago
reviewed 5 years ago