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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
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Nick Ker

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SEO: More Art Than Science 
 Just ticking #SEO  checklist boxes isn't going to cut it. If you want to rank the best, BE the best. Get creative!

"If SEO was as simple as making sure you did all the recommended steps at a minimum level, the search results would need to be alphabetical. Anyone could be an SEO expert and get it all 100% right."

http://kercommunications.com/seo/throw-away-your-seo-checklist/
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Nick Ker

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SEO Keyword Research - Are you STILL doing it wrong?  
   "It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

I like this article, but I have to say I am surprised if this idea is new to anyone who has been doing any type of search marketing in the past few years.
 
It’s time to stop doing keyword research
  …or at least stop doing it the way that too many SEOs “do keyword research.”

"Old-school keyword research produces long lists of words and phrases — with their relative search traffic figures — that can dramatically improve nothing about an SEO strategy."

"It’s time to change the way we think about it. Start decoding what your audience is really looking for, and win them over by providing better answers than anyone else."

Learn more from +Nate Dame at +Search Engine Land 
http://searchengineland.com/never-keyword-research-223054

Really, the time to stop doing traditional keyword research was probably a couple of years ago.
http://kercommunications.com/seo/wasting-time-worrying-about-keywords/
Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for generating keyword ideas.
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Maybe the author should learn how to do basic keyword research first before moving on to the more advanced stuff. There are pleanty of kws with search volume for the topic of "how long does seo take". There are some useful elements in the article (though not original), but there is so much BS, its not worth the read imho.
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Nick Ker

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Was in the neighborhood...
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It's a beautiful day in this neighborhood,
A beautiful day for a neighbor.
Would you be mine? Won't you be be my neighbor? 
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Nick Ker

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Hey +Disqus Are you ever going to deal with the endless verification loop where users have to repeatedly reverify email addresses, and verification not working at all in some cases?  This closed thread and a few others have no resolution: https://help.disqus.com/customer/portal/questions/9696889-how-do-i-reverify-my-account-after-changing-my-email-address-
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Nick Ker

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Would be nice if there were some improvements in accuracy to go along with rebranding it to appeal to the less techy/geeky. We SEOs & webmasters have grown accustomed to delayed and inaccurate data from GWT. The "average Joe" will continue to be confused by delays, incomplete info and things like reports of Links to Your Site that have not existed for several months.
 
Thanks for the New "Search Console" Rebranding, but Google, what I really want is data I can remotely believe

Below is a comparison of visits from Google Search to Moz.com (in Google Analytics) vs. search clicks from Google (in Google's new Search Console - formerly Webmaster Tools). As you can see, Search Console shows nothing close to reality in either trend or numbers.

I'm not sure why Google chooses to display information that we can easily prove wrong... It's hard to earn trust for their products this way.

ON EDIT: +Cyrus Shepard noted that the dip in accuracy corresponds to our move to HTTPS. We looked at the HTTPS version of Moz's Search Console (aka Webmaster Tools) account, and if you add the data from both accounts up, you get closer to +Pedro Dias's estimate of ~20% off (it's actually a bit more, but not as bad as this chart alone shows). 
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Nick Ker

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15% Off Most Online Marketing Services for Small Business Week

  Small businesses in need of SEO services, Adwords management, website audits, local search marketing or other digital marketing should take advantage of this.

#smallbusinessweek   #sbw2015  
 
Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  
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Nick Ker

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Open letter to SEOs from Googlebot
  SEO is not easy. Maybe a decade ago it was a little bit easier to do a little trickery to confuse Google into thinking a website was better or more popular than it really is. But those days are long gone. Yet there are still people who think they can outsmart not only Google's algorithm, but all the big brains behind the scenes. 

 +Patrick Coombe published an open letter from GoogleBot, which cleverly spells it out for those who are still looking for an easy way to the top, and become upset when they fail. If you are an SEO , or an SEO do it yourselfer, do check it out...
"SEO’s are constantly trying to figure out a way around doing hard work. Don’t forget, not only am I one of the most advanced algorithms in the world, but 1000’s of the brightest minds in the world spend every waking moment of their day to make me better, faster, and stronger."

Read the whole Open Letter to SEOs from GoogleBot here:
http://patrickcoombe.com/open-letter-seos-googlebot/
This is an exclusive letter obtained from Googlebot written to SEO's throughout the world.
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Thank you +Nick Ker very well said :)
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Referrer Spam is more than just a little annoying...
 
I've been able to filter this fake traffic out in +Google Analytics but would love to know why it is suddenly a problem. Every week there is another one... or four.
And why is the otherwise all-powerful Google unable to keep this crap out of Analytics.  A public statement I could show my clients would be a really cool thing.  
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This is truly awesome. Thanks Awesome SEO Man!
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Thank you spreading the word!
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SEO "Bad Idea" Alert! 
 "Link blast" is a phrase that should cause anyone with a website to send an email straight to the Junk folder. But there are still people selling bulk spam link building packages that are more likely to do harm than good. 

Here's the really bad part:
Today's link blast offer did not come from a nameless foreign company, or even a misguided local search marketing wannabe. It came from Attracta, which is something that many low cost hosting providers include in their Cpanel. Attracta offers low cost "get found in Google" packages that may work for a short time. But in my experience, the resulting links are exactly what Google says to NOT do.
Ever since Google first rolled out the Penguin algorithm update which penalizes sites with too many bogus backlinks, I have been auditing penalized sites - lots of 'em. Many of those sites are owned by people who happily signed up for link building schemes, including Attracta, which were pushed on them by their own hosting companies.
 
From the spam email I just received:
"If you're trying to rank higher in Google, this is what you've been waiting for. Our SEO experts have engineered a system that perfectly creates the same pattern of links that sites get when they are talked about in industry blogs - the same type of buzz that Google loves to reward. Order a Link Blast and your site gets hundreds of links funneled straight to it."

Yeah... hundreds of links that fit a pattern of looking like something good, but not actually being something good. NO THANKS

I don't expect the hosting companies to walk away from these easy commissions any time soon, and apparently Attracta has no intention of stopping this predatory practice of hitting up unsuspecting owners of new websites.

If you have already signed up for this or a similar spam link building service, you are probably going to need this: https://kercommunications.com/seo-services/google-penalty-diagnosis-and-recovery/
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Great insight by a very knowledgeable expert.
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Nick Ker

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EDMC Closing 15 Art Institute Locations
  "EDMC has been struggling since a Congressional committee started an investigation of the practices of the for-profit education sector in 2010."
The Pittsburgh campus is not included in these closings, but this hits close to home. I have encountered so many grads of AIP and tech school programs who were severely unprepared to actually work in the field for which they were trained. Most were also convinced by recruiters that starting salaries would be amazing (more like real world high-end).

It sucks that shady marketing is now going to result in job loss at EDMC, but a possible upside is that maybe fewer young people will be ripped off.

#Pittsburgh  
Education Management Corp., the Downtown-based for-profit college company, announced plans Wednesday to close 15 Art Institute campuses across the country over the next two to three years. The Art Institute of Pittsburgh, which has an enrollment of 1,100 students, will not be affected. EDMC said the schools will not accept new enrollments, but current students will be able to complete their course work toward a degree. A total of 5,432 students a...
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Nick Ker

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Small Business Week - special online marketing offer
It's National Small Business Week (May 4 - 8). To show appreciation for other small businesses, we are offering a 15% discount on any of our SEO or Online Advertising (Adwords, Facebook, etc) services if you sign up with Ker Communications before May 9th. The discount applies to one-time services like SEO audits and our Local SEO Startup Plan, or the first month of any long-term services like SEO retainers and Pay Per Click Advertising management. 

Don't miss this opportunity to work with a real Google Certified Partner at a discount: http://kercommunications.com/certified-google-partner/
 
 Learn more about our SEO services: https://kercommunicatins.com/seo-services/
and PPC/Adwords: https://kercommunications.com/pay-per-click-ppc-advertising/

When you contact us, be sure to tell us where you heard about Ker Communications and our Small Business Week offer!

  
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Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Nick Kerr
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does real SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"


Bragging rights
Google Certified Partner: https://www.google.com/partners/#i_profile;idtf=114455957973135368679;
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Pittsburgh, PA
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South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
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So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
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