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Nick Ker
Works at Ker Communications
Lives in Pittsburgh, PA
1,763 followers|73,160 views
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Nick Ker

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Fear of a Black Hat
Is Negative SEO Public Enemy Number 1?

A more rational than usual look at Negative SEO.

Oddly enough, this is not the first time I have been mentioned in an article that also mentions Public Enemy...
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Gwyn Gregory's profile photo
 
Yeah, you are just like Chuck D: Verbose and seriously focused on your mission.
I have been told you were once much more like Flava.
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Nick Ker

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Ever notice how when something is dismissed as "just a fad", it usually is nothing of the sort?
Rock & Roll, the internet, social media, and now Google+
 
I imagine there are more than a few brands whose SEO's are going through this right now.

#pluspostads  
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george oloo's profile photo
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Change Your Passwords!

I don't normally freak out over security alerts, but this heartbleed thing is pretty freakin' big.
 
*Heartbleed SSL bug - What You Need To Know & Do *
 - Change Your Passwords

The Heartbleed bug SSL vulnerability exposes usernames, passwords, and other info you thought was secure on a huge number of sites. The vulnerability has been around for about two years but was only recently discovered. 
Since it is a very technical, server-side issue, there is not much that you can do as an end-user, other than change your passwords and hope for the best.
Periodically changing passwords is always a good idea, even more so when something like this happens.
Here is a checklist of sites and services hit by Heartbleed, what they are doing about it and the ones for which you will need to change your password immediatley. http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/
A look at which companies have issued a security patch to fix the Heartbleed bug.
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Nick Ker

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Big Names in SEO Penalized - Should You Worry?
   Yes and no.
Yes, you should worry if you don't have a good idea of what your SEO provider is doing in your name. Just because a company is well known doesn't mean they are doing right by you.

No, you should not worry about SEO in general being "dead", banned, or otherwise inherently wrong. As +Tim Hill explains, those who are complaining the loudest about Google being unfair, are usually guilty as charged...
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Nick Ker

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Pay Per Tweet, Chirp, Cluck...

Introducing AdBIrds...
 
Google's New Ad Format: Ad Birds

"A new ad format that takes your campaign to new heights by placing ads on real birds. Select your bird and write your ad. Then, you're ready for takeoff."

Advertisers with lots of mobile users will want to use the carrier pigeon. 
Advertisers who have problems ranking well in organic search should use the Penguin, of course.

#aprilfoolsday   #aprilfools   #adwords   #ppc   #paypercluck  
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Have him in circles
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Nick Ker

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New Local Search Carousel - or did I just not notice this before?

Just spotted this new (to me) carousel layout for local search results. 
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Theresa Wagar's profile photoJodi Kaplan's profile photoNick Ker's profile photo
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+Theresa Wagar Yeah, now that I think about it I do remember someone posting about a sighting on a limited basis months ago. A lot of layout changes lately.

And you are right - I do need to get out more. But then, I typically know where I'm going when I do get out so I don't see many of the eligible results.
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Nick Ker

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Hostgator dropping the ball again today. Going to have to stop recommending them as a low-cost hosting option. 

Chalk this up to me not following my own advice: "You get what you pay for"... but then, there are many times when people pay quite a lot of money for allegedly good services that turned out to be just as bad as the cheap stuff.  
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Nick Ker

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Radio Shack Introduces A Second Computer Breakthrough!
 
Computers (and computer furniture) have come a long way since the 80's
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Nick Ker

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Volusion built an eCommerce link network… and it got hit

You would think that by now, an otherwise good quality ecommerce platform provider would know better than to do this to itself and its customers.

And this hits home for me, since I was just about to recommend a client switch from his current very seo-unfriendly platform to Volusion.
Now what?!  
Anybody have a suggestion for a flexible ecommerce platform that allows for enough customization that we can avoid built-in duplicate content and spammy titling that is so common in packaged online store solutions?
Just because the provider says their system is SEO friendly, does NOT mean that it really is. 
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Happel Laser & Vein Center: Happel John L MD's profile photoChris Russell's profile photoBrent Nau's profile photo
 
I am interested finding out what you discover. As you know, many competitors out rank us and have static sites with absolutely no new content/blogs or social media at all and have been very successful for many many years. It's hard to remain patient knowing Google will eventually figure out and punish them for their deceptive back link strategies.
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Nick Ker

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Mobile Spam Reaches New High

No, I don't mean those unwanted SMS text messages.
I mean SPAM, on wheels. 


#aprilfools  
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Happel Laser & Vein Center: Happel John L MD's profile photoNick Ker's profile photoPatrick Coombe's profile photo
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Spam ( the canned meat) is a favorite in Hawaii and Alaska and is featured at the McDonalds and Burger Kings there!
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People
Have him in circles
1,763 people
Work
Occupation
SEO Consultant
Skills
SEO, inbound marketing, website design & development, Wordpress, troubleshooting
Employment
  • Ker Communications
    Internet Marketing Strategist, present
  • Ker Communications
    SEO Consultant, present
Basic Information
Gender
Male
Other names
Nick, Nick Ker, Nicholas Ker, Ker Communications
Story
Tagline
SEO Consultant and Creative Technologist. That's not just fancy talk for internet marketing...
Introduction
Mostly came here for my inbound marketing company: Ker Communications. As Google Plus grows, I find myself using it more often like a "normal" person would use social media - to discover & learn, share, make friends...

I am happiest when I can learn something new every day. 
I like to share what I know. Google+ is really good for this.

Not a Typical SEO Consultant
I once disliked anything to do with marketing. I grew up in the 1980's and saw it as an industry based on deception, designed to get people to buy things they do not need. The internet came along and I found opportunities to help people succeed online by effectively conveying an honest message through a combination of creativity, design, problem solving, technical skill and constant agile learning.
That SEO, social media and inbound marketing can enable the "little guy" can take on even the largest corporate competitors appeals to my anti-establishment tendencies… and I am really good at it.


Back to the work thing: 
+Ker Communications is an inbound marketing company that does SEO, website design, internet marketing, social media, Wordpress, online public relations...
"Yeah, we can do that"
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pittsburgh, PA
Previously
South Park, PA - Ocean City, MD - Carlisle, PA - Indiana, PA - Little Cayman
The Shepherd's Pie is an amazingly good pile of comfort food. Friendly, helpful service and a welcoming atmosphere. And I don't know if the draft root beer was homemade or what, but it too was awesome.
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - 11 months ago
reviewed 11 months ago
So nice to have a really good, unique pizza here in South Park. Just finished off some leftover Pepperoni Minis which are just as awesome reheated as they are when fresh.
Food: ExcellentDecor: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
Public - 3 years ago
reviewed 3 years ago
4 reviews
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Public - 3 years ago
reviewed 3 years ago