Pretty cool that Google is now selling phones in the Play store. I've been eyeing this one for a while now and think it may be the phone to replace my HTC Inspire when the time comes, and doubly so if the Nexus has a price drop anytime soon.

As far as using an unlocked phone though, can I simply swap the SIM card and turn it on to use my existing service from AT&T? Or will I need to do some sort of 'activation' to get them to recognize it?
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