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In marketing, a simple idea can have an immense impact. We often hear about it when a marketing idea goes wrong, but what about the successes? http://ow.ly/vpMX303ugGb

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If you’re going to be taken seriously online you should be doing at least some form of paid social media marketing, whether it’s Facebook advertising, LinkedIn or Twitter ads and all the information you need to track your social media marketing ROI can be found in Google Analytics but you will need to set up your own custom campaigns and do a few back end tweaks to make it work. http://ow.ly/uSVY304D0I6

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YouTube is the largest video sharing site, and the second largest search engine next to Google. With 1 billion users there are plenty of opportunities for you to reach out to your audience and make your business grow. http://ow.ly/De6k304ynw5

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When it comes to getting email subscribers, keep it simple and show them what you have to offer. Here are some ways how: http://ow.ly/iFYF304tPtA

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Much of the success of social media marketing depends on growing your audience and audience reach can be difficult to measure on Google Analytics. You might have a strong, highly engaged follower list, many of who never click through to your website, but if rely exclusively on Analytics data, you might think your social media efforts aren’t working. http://ow.ly/JbXV304rNtD

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Alterations in the way Google displays search results have created opportunities for businesses to not only get to the top of the search engine results but to actually get above the traditional listings and into the coveted “position zero” at the top of the page, this feature is known as Google’s Rich Answers. http://ow.ly/gUPH303HxZn

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Here are 10 clichés you should stay away from, if you want to be an effective business writer. http://ow.ly/Dyg9304pvCy

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Many businesses fall down with great social media content accompanied by a mundane or uninspiring headline. With the sheer volume of content out there on social media, it’s easy to disappear into the background. Standing out is essential and this means getting attention with an attention grabbing headline, accompanied by a great image. http://ow.ly/7Kkk304pv1i

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Supporting charitable and not for profit organisations is an excellent business marketing strategy that can pay off in a whole range of different ways both for the organisation you’re supporting and your own brand. Corporate social responsibility also provides a number of opportunities for marketing and brand building. http://ow.ly/rEzh304kllr
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