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Next Level iMedia Marketing
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Social proofs are powerful. After all, is there any stronger evidence for your company's ability to drive results than an example featuring a highly satisfied customer? Among the strongest social proofs are case studies, which not only demonstrate your ability to deliver on commitments to customers but also show how you're able to go about it. Learn how to get customers to participate in a case study: http://contentmarketinginstitute.com/2017/09/customers-participate-case-study/
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Does your content sometimes feel like “The Invisible Man" when it comes to search results? While content marketing is a great retention tool which can help move leads towards making a sale and keep customers coming back, that's only half the battle. You also want your content to attract leads and, if your content isn't driving organic results through search, it might be time to make some changes. Here are 3 ways to make your content more relevant in search engines: http://contentmarketinginstitute.com/2017/09/content-relevant-search/
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What separates the top content marketers from the rest of the pack? Are great content marketers born or made? How do they approach content marketing in such a way that it gives them an edge over the competition? If you've ever wanted to get into the minds of top content marketers, you'll want to check out this report which analyzes the habits of highly successful content marketers: http://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/
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Different industries require a different approach to marketing. For instance, a marketing strategy which works well for a retailer might not (and usually doesn't) translate well for a dentist or law office. In particular, professional services providers benefit from establishing themselves as experts in their field. Learn more about how professional service companies can stand out from the competition in a crowded marketplace: http://contentmarketinginstitute.com/2017/07/professional-services-marketing/
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The best online strategies bring in a consistent stream of customers. If your current online marketing strategy isn't attracting nearly as many customers as you want, it may be time to re-think that strategy. Here are 10 tips for creating an outstanding online strategy: https://smallbiztrends.com/2017/07/10-tips-creating-online-marketing-strategy-will-consistently-bring-customers.html
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While most business people have come to recognize the value of big data, it's not always clear how that data can be put into action. However, thanks to new artificial intelligence, B2B marketers are gaining new insights into “intent data” – knowing what a customer was thinking when they performed a certain action like visiting your website. Here are 3 ways that intent data is increasingly allowing companies to read their customers' minds: http://marketingland.com/3-ways-intent-data-getting-better-b2b-marketers-221998
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Should you send that marketing email right now? Or should you wait until later? The question of the best time to send emails has weighed heavily on some minds – after all, it can greatly affect open rates – but thankfully researchers have finally given us the answer. A recent report shows that emails sent at 4 p.m. had a 25% better open rate compared to other times of the day. Learn more: https://smallbiztrends.com/2017/08/email-marketing-benchmarks.html
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Email marketing is an essential component of any overall marketing strategy. However, many companies tend to underestimate the power of email because they aren't seeing it bring in the results they want... often because they're going about email marketing the wrong way. Here are 12 reasons why your emails may not be driving business: https://www.entrepreneur.com/article/298684
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Is anxiety keeping you from getting in front of a camera? Video marketing seems to scare a lot of business owners. First, there are the fears associated with putting yourself on video for the whole world (or at least your customers and prospects) to see. Second, there are worries about equipment and video quality. Finally, people tend to get overwhelmed when trying to figure out what they want to do. However, video marketing is DEFINITELY worth it for your company since video speaks to customers in a way that the written word cannot. Here's why you should pick up that video camera and how you can overcome your shortcomings: http://contentmarketinginstitute.com/2017/08/marketers-fear-producing-video/
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Have you dedicated part of your marketing budget to mobile advertising? You should seriously consider it. After all, smartphone use is continually on the rise and more consumers are using their phones to make purchases than ever before – with a 245% jump in 2016! Here are 4 reasons to add mobile advertising to your marketing budget: http://gplus.link/h2mzd
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