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Why you need to invest in roller banners today!

Printed marketing materials can be powerful tools for communication, engagement, and ultimately, business success. But it might be time to think beyond flyers and brochures. One of the most creative forms of printed marketing is the roller banner – a piece of marketing kit that is sorely underused by many companies. 

The benefits of using roller banners 

Wondering how printed roller banners could contribute towards the success of your business? Here are a few of the benefits of using roller banners.

1. Portability. A well designed and beautifully printed poster can make a dynamic statement, but once it is posted into its position it cannot be moved. One of the differences with roller banners is that they are completely portable. When we create roller banners for our customers, we always include a carry case as standard so that they can roll up and go, whenever they might need to. With this ease of portability comes product versatility. One roller banner could be used in a trade show, and then rolled up and used again at a corporate presentation. By doubling up the use of a roller banner, it can be an extremely cost effective printed marketing solution.

2. Customisable. A roller banner can be anything that you want it to be – it is totally customisable. This means that you can order a small roller banner for a trade fair where you have limited space, and a much larger roller banner in your storefront where you know that you have ample room. The only limit to what a roller banner can be used for is your own imagination.

3. Point of sale. In business, selling is everything. And in order to achieve maximum sales, you need to have captivating point of sales materials. As with any customer facing business, you are likely to be offering different deals, promotions, products and services at different times of the year, and this means that a fixed display is not a viable solution for your storefront. But with roller banners, your point of sale display can change at any given moment. When you have a new promotion to advertise to your customers, simply roll up your old roller banner and put a new one in its place. Your customers will always be aware of the amazing deals that they can purchase at any given time, and you can maximize your sales potential.

If you have any doubts about roller banners and how they can be used within your business, please do get in touch with us. We would love to talk through the ways in which we have helped other businesses accelerate their sales with custom made roller banners.

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Why every small business needs professional marketing materials
Being a small business owner is a hugely challenging task with even greater rewards. The amount of time that every entrepreneur needs to put into a business to get it off the ground is astounding. And with limited financial and human resources at the early stage of business operations, competing with other, far more established companies can seem like an impossible task. 

One of the best ways that you can get customers on your side right from your launch day is by investing in high quality, professionally printed marketing materials. They can help to create a visible brand for your business, and promote great offers and promotions that lead to long term sales.

How can professional printing help your small business?
But what are the actual ways that printed materials can boost your business success? Here are a few examples to get you thinking.

1. Flyers to promote a launch offer. Your business should make an impact right from its first day of trade to let customers and other businesses know that you are serious about offering a great quality product or service. There is no better way to hook people in than with an offer they can’t refuse. This will get people talking about your brand and lead to sales. And the best way to reach a large volume of people with this kind of promotion is through a mass mail-out campaign. Posting thousands of well designed flyers through the doors of local people will put you in their homes and in their lives – and for very little financial investment.

2. Roller banners at trade shows. When you first start out in business, you will need maximum exposure for your brand, and this is not always on the customer level. Attending trade shows is a great way of ensuring you have brand visibility with potential partners, and to ensure that important people in your market (such as journalists) know that you are on the scene. At every trade show, you will need to create your own display. Printed marketing materials will be a huge part of this. Investing in a roller banner is a great idea because it can easily be carried in a carry case to a temporary event like a trade show and then packed up at the end of a day.

3. Statement business cards. Small business owners have the difficult task of building a solid reputation and doing it fast. The very best way of getting your name out there is with professionally printed business cards. By thinking outside of the box and having business cards designed by a professional, and then printed beautifully, you can ensure that your business is put ahead of the competition right from the beginning of your business launch.

Juggling work demands as a small business owner is no easy task. But by investing in professionally printed materials, you can ensure that you are putting your best food forward and making the kind of impression that lands you customers and makes you the envy of all your competitors.

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The incredible history of the printing industry.

When you have posters printed for your company or you choose a printer to create your new business cards, you are probably not thinking too greatly about how a particular printing process came into being. In fact, every time that we print something, we are leaning on the innovations of people from thousands of years past. The evolution of printing is fascinating, and it’s only with this history that we can have so many printing options available to us today.

Printing – early beginnings

If we think of printing purely as the act of copying an image from one place to another, then the earliest uses of printing are probably ink seals. In fact, the very first prints day way back to 3000BC. Cylinder seals were used to create impressions upon clay tablets, and often very complex and beautiful images were created. And in AD 500 in China, the very first stamped ink impression on paper was created. Printing then started to take off in various places such as the Arab countries, China, and Japan, and this basic form of printing became something commonplace – although most printing was done on silk, cloth, or wood.

The first printing press

Printing started to go mainstream with the advent of the printing press. The very first printing press devices were created by Johannes Gutenberg in Germany in the 15th century. These devices allowed for pressure upon an inked surface to create an imprint of an image. This new machinery made printing so much easier than ever before and printing became extremely popular right across Europe over the next couple of centuries. Printing houses opened all over the continent, allowing easy access to printed materials

Moving on to lithography

The printing press had a great run but was superseded by the advent of lithography in 1796. When we talk about litho printing today, we are talking about this process that derives from the 18th century. This chemical printing process was created by a Bavarian man called Aloys Senefelder and uses the principal that oil and water do not mix to create images. A positive part of an image attracts the ink, while the negative part of the image repels it. We use this very same technique today to create items such as posters and flyers.

Twentieth century printing

In the latter half of the twentieth century, various printing machines came into being that you will be familiar with. In 1960, the photocopier came into being, the laser printer quickly followed in 1969, and the dot matrix printer in 1970. These devices might seem somewhat old fashioned today, but they played a vital part in printing - in particular, for commerce. In the twentieth century and even today, these machines are a common sight in many offices.

Digital printing

In 1993, digital printing was invented, and this process is essentially the reproduction of a digital image on any given surface. Now that we are living in a world that is dominated by everything digital, the digital printing press forms an integral part of the printing landscape.

The future of printing

Now that 3D printing is becoming an increasingly mainstream proposition, we are likely to see more and more objects that we use every day being created by printers. Where the printing world will turn next is unknown, but it is sure to be exciting. And so the next time that you have your business cards or company brochures printed, be sure to think of the long history of printing that has enabled you to receive professionally printed materials today.

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The differences between litho and digital printing.

At NewStyle Print, we appreciate that not everybody’s printing needs are the same and we try to tailor our service with as many customizable options as possible. In terms of print processes, there are two main terms that you should be familiar with: lithographic printing (more commonly referred to as “litho”) and digital printing.
Litho and digital printing explained

Lithographic printing is the conventional, standard method for printing, which has been used since 1798. In this process, the image that needs to be printed is burned on to a plate. That image is then transferred from the plate to a rubber blanket, and then on to the print material. Litho printing is based on the principal that oil and water do not mix, with certain areas of the image attracting the ink while others repel it.

As you can probably tell, litho can be quite laborious, and digital print processing enables printers to eliminate many of the steps in the process. There are also no printing plates used in digital printing – the image is transferred straight from the process. Using a four colour reproduction process, images are recreated via a series of small dots using either toner or ink.

Which is right for you – litho or digital?

There is no “best” method for printing, and litho and digital both have their advantages. One of the great advantages of litho printing is that it can produce large areas of solid colour as well as gradients extremely well. This means that if you wish to produce posters that use block colours to dramatic effect, litho would probably be the best printing solution. Litho prints are also very durable and will very rarely crease or crack when folded, but this can sometimes be the case with a digital print. It is also easier to add UV protection to a litho print and therefore this method of printing might be more suitable for materials that are intended for outside use. Litho is also better for less typical types of printing. If you wish to print on unusual materials or you need an item printed in an unusual size, litho printing is set up to give you the kind of flexibility that you desire.

But this is not to say that digital printing does not have its uses. In fact, in some cases it might be the preferred choice. Digital printing is less resource intensive than litho printing, and as a result it can often produce fast turnaround times and a more cost effective solution. If you are worried about turning around a print job in adequate time, you should probably opt for digital over litho. Digital is also better for standard types of printing. If you wish to reproduce an image that has a lot of detail and uses a number of colours, digital would probably be the best option too. Litho is great for creating blocks of colour but no so brilliant for more intricate printing needs.
If you require any further guidance about litho and digital printing processes, please do get in touch with us, and we would be happy to talk through your bespoke printing needs.

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The difference between RGB and CMYK colours

One of the most important aspects of any kind of printed design is, of course, the colour. The colour choices that you make in your design work can be the difference between somebody ignoring your business and landing a sale. And in print terms, the terminology around use of colour is very specific. There is both the RGB colour system and the CMYK colour system. So what is the difference between the two?

First of all, you must appreciate that there are two forms of colour – tangible and intangible. Tangible colour is the colour of a particular object. Look around you and you might see a blue tablecloth or a red apple. And then there is the kind of colour that you can’t touch – this is intangible. Imagine a red beam of light or a colour glowing from your computer screen – this colour is intangible to you because you cannot touch it.

The RGB colour scheme is generally connected with the idea of intangible colour. In this scheme, red and green light creates yellow light, red and blue light creates magenta, and green and blue light produces cyan. But this is not the case for the CMYK colour scheme, which generally refers to tangible colour. In this scheme, cyan, magenta, yellow and black are the primarily colours, and when they are all mixed together they create grey. If you look really closely at the page of a magazine cover (with a device such as a magnifying glass) you are likely to see the individual specks of these four colours that comprise the print on the page.

When to use RGB and when to use CMYK

Now that you know the differences between RGB and CMYK colour, how are you supposed to know which colour scheme you should be using? Well, typically if you are having something physically printed, CMYK is the way to go. This is because when you are creating physical marketing materials such as leaflets, roller banners, PVC banners, or letterheads, you are creating colour that is tangible – you can touch it. That is not to say that the world of RGB can’t be used with print, and an increasing number of digital printers use the RGB colour scheme.

If, however, you are designing something for online use, such as a new logo or page for your website, this would generally be designed in RGB colour as opposed to CMYK. This is because the colour is not tangible. Yes, you can touch your computer screen, but you aren’t actually touching the colour – you are touching the screen that is transmitting coloured light to your retina.

If you are still in doubt as to whether RGB or CMYK colour is most appropriate choice for your own printing needs, don’t hesitate to get in contact with us and we can talk you through our printing processes.

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Your business needs printed flyers for huge customer reach
One of the problems that many businesses face is that they have a great product or service but just don’t have an understanding of how to get their business offering in front of a large volume of people. This is, of course, an essential part of business practice because no matter how great your product is, this means nothing if you can’t sell it to people. With the promise of their content “going viral”, many business owners are now lured into the world of social media in the hope that their product is suddenly going to have visibility in front of thousands of people – but actually, there is an easier way.

The benefits of printed flyers for your business

1. Customer reach. For any local business, printed flyers can be an extremely effective marketing material in terms of consumer reach. Print 5000 flyers and you know that you can put your flyers in the hands of 5000 people. With an alternative form of marketing such as social media, this is not the case. When you first start out on social media, you will have very few followers and it will take a long time to build up any kind of engagement at all.

2. Cost effective. Flyers are one of the cheapest printed marketing materials out there, and this makes them ideal for businesses seeking large volumes in order to reach the maximum number of people, as well as for small businesses with tight marketing budgets.

3. A tangible form of advertising. When you letter drop flyers into the homes of people who you know could be interested in your product or service, you are making an immediate and tangible connection with them.  Flyers are powerful because you can see them and touch them. People can keep them in their kitchen drawer and pin them to office noticeboards so that they can call upon your services whenever that need might arise. Tangible marketing materials like printed flyers also manifest an emotional connection with customers in the way that other forms of advertising don’t. There is something about being able to hold a piece of advertising that creates deep connections with people, potentially turning them into loyal customers.

4. Return on investment. Flyers might look pretty, but it’s essential that they also deliver on the task at hand, and that is drumming up business. Fortunately, flyers used in mass mail-outs typically have a very high rate of return on investment, and usually around 5% of people who receive flyers will become customers. For such a cheap marketing material, this is an extremely high conversion rate. And businesses can push this rate to even more attractive levels by promoting great deals and populating flyers with a simple call to action.

Now that you know the facts about printed flyers – can you really afford not to use them in your marketing mix? For more information about our printed flyer services, please do get in touch with us.

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Why your business needs to use PVC banners.

When you are a small business owner, you are always thinking of ways that you can set yourself apart from the competition and create captivating marketing campaigns that win over the hearts and minds of the consumer. Above the line, printed marketing is an essential part of the marketing mix, but investing in any kind of above the line campaign will not necessarily produce the returns that you desire.  In order to make your marketing campaign stand out from the crowd, investing in PVC banners is a fantastic idea.

The advantages of using PVC banners

1. Extremely durable. Most marketing materials have a short shelf life. Once you have posted a flyer through somebody’s letterbox, you can’t use it again. Once a poster has been tacked to a wall for a month, it will start to look worn and won’t reflect your brand well. But this is not an issue with PVC banners because of the extremely durable nature of this printed marketing material. PVC is tough and yet flexible at the same time, and this means that you can display a PVC banner virtually anywhere without the risk of it becoming torn or ripped. Because of the PVC banner’s durability, it can be used over and over again, and this also makes it an extremely cost effective marketing solution.

2. Outdoor use. There are not too many printed marketing materials that businesses can use outside, and again, this is because of the fragility of many print assets. PVC banners can not only withstand things like rips and tears, but the slick PVC finish also repels the rain. This means that a PVC banner can be used on the outside of an office or storefront to promote products and services.

3. Flexibility. Although the PVC material of this kind of banner is durable, a PVC banner is still a very flexible promotional asset. It can simply be rolled up and transported anywhere. This means that a PVC banner can potentially be used multiple times. For example, a banner could be created for a particular trade fair, but later on that same banner could be used in-store. This flexibility makes investment in PVC banners extremely cost effective.

4. High impact. While it is true that PVC banners have many practical features that make them attractive, they are also simply high impact advertising. When you print a large PVC banner that is professionally designed and hang it from the side of your business, there is no doubt that people are going to stop and stare. For talkabaility and statement advertising, PVC banners are the ultimate choice.

If you hadn’t thought about using PVC banners before, now is the time to start. Make sure that your business stands out from the competition and makes deep connections with customers by investing in PVC banners today.

The benefits of print advertising in the 21st century.

Over the last 15 years, the online world has boomed. Now it is hard to imagine a world without Google, Amazon, and Facebook, and every brand out there should appreciate the power of investing in online advertising. From display ads through to Google Adwords, there are many great ways of investing advertising spend online. But with this new focus on digital advertising, print advertising can be ignored – and this is a huge mistake. For every kind of business, large or small, and in any niche, print advertising can be a powerful way of reaching a target audience.

Why should you invest in print advertising?

1. A tangible form of advertising. Unlike some other forms of marketing, investing in print ads gives you the opportunity to actually get into the hands of your client base. While a person browsing the internet may scan from web page to web page without taking in the advertisements, people holding a flyer or a printed leaflet in their hands can’t fail to recognise it. There is something special about being able to keep a flyer on your bedside table or tacked to a notice board in the kitchen – and that is something you just can’t achieve with online advertising spend.

2. Great for local marketing. Every business has to think carefully about where to place their marketing spend, and for most small businesses, this means finding the best way of targeting local people. Why so? Because small businesses tend to focus on a small geographic area. For these businesses, investing on the internet where a  great deal of advertising is not localised is simply money down the drain. By creating beautifully printed flyers and actually determining which houses they are sent to, marketing can be far more targeted and far more effective as a result.

3. Events and point of sale. There is still a world of people out there who aren’t glued to their computers and tablet devices every minute of the day. When your business gets a spot at a trade show, online advertising isn’t going to help you very much. Instead you will need to invest your marketing budget into making your space look as professional and welcoming as possible – and you do this with print advertising. With printed items such as roller banners and posters, you can make your corporate space stand out from the crowd. These kinds of printed materials are also ideal at point of sale, to reinforce the brand message into the heart and mind of the consumer.

4. Not everybody is online. If you have a business that targets an older demographic, internet advertising is useless because this not where older people spend their time. Instead, the way to speak to those people on a personal level is through the medium of print.

The next time that you are faced with a tough decision about marketing and advertising budgets, don’t be afraid to invest in print. This form of advertising can reach a very targeted consumer base, creating long lasting connections with loyal clients for years to come.

Business cards - Essential for making the best first impression.

When you are a business owner or a business manager, making the best possible first impression is everything. Small businesses don’t have the power or financial muscle to compete with big companies by investing in huge amounts of advertising spend and creating major above the line campaigns, and so it is the small things that count. For the small business owner, it is things like being charming and personable and making connections with real people that can build long term business relationships. Essentially, the way you present yourself will make or break your business success. And a huge part of presenting yourself to potential clients and customers for the very first time is exchanging a business card.

So why are business cards so important?

You might feel that business cards are an outdated form of relationship building, especially now that many people conduct business and spend their spare time online – but this could not be further from the truth. You need a business card, and a high quality one, for the following reasons.

Give clients something tangible. For all of the benefits that being online brings, there is nothing quite as powerful as giving something to a client or customer that they can hold in their own two hands. With a business card, you can make a tangible connection with somebody from the very first moment of meeting them. They will be able to keep your business card in their office drawer, in their business card holder, or even on their bedside table – giving you a physical presence in their lives, the power of which cannot be underestimated.

Encourage communication. By giving out your contact details to somebody via a business card, you are instantly sending out the message that you want to communicate and that you want to engage. Customer engagement is at the cornerstone of business success, and by exchanging a business card on your first meeting with somebody, you will be setting yourself on the path to business success.

Reflect your brand. Any marketing materials that you produce are a fantastic way of showing people exactly what your brand represents. Business cards don’t have to be boring materials that starkly communicate your phone number and email address – they can be far more creative than that and completely represent your brand and your business. When you are having your business cards designed, think about your brand ethos and how it can be reflected in your choices of colours, imagery, and typeface. Get the design right and your business cards will leave a lasting impression for all the right reasons.
If you require any further information about how we work with companies to create winning business cards, please do get in touch with us.

An introduction to 3D printing.

By now, you have probably heard about “3D printing” - but do you actually know what 3D printing is? Well, 3D printing is essentially the process of making a three dimensional object from a digital model. 3D printers are currently very niche objects, but in the next few years you can expect them to attract mainstream appeal, and indeed, many of the objects that you use in your everyday life will be created by 3D printers.

How does 3D printing work exactly?

3D printing is a process of additive manufacturing, and this basically means that layer on top of layer is added until a three dimensional object is created. While this process is basically the same throughout, there are still some different varieties of 3D printing. In fused deposition modeling, molten stings of material are fused together to create the appropriate 3D shape. In selective laser sintering, a machine will melt together a specific powdered material (such as plastic or ceramic) and then layer this material to form the object. And with stereolithography, a laser hardens resin in each layer until an object is formed.

What are some of the uses of 3D printing?

3D printing sounds pretty great, but how is it actually used, and how can its uses impact upon your everyday life? In fact, the sky is the limit when it comes to 3D printing, and the only real boundary is the scope of your imagination.

A recent, inventive use of a 3D printer was to make an acoustic guitar entirely using a printer. With so many people desiring to have an exact replica of the instruments of their musical legends, this is now a definite possibility with 3D printing. If somebody knows the exact dimensions and materials of one of Bob Dylan’s guitars, and has access to 3D printing technology, it is entirely feasible that they could re-create the guitar for themselves.

The range of materials used by 3D printers is expanding dramatically, and as a result, more and more decorative arts are being created using 3D printers. Ceramics are becoming an increasingly popular choice of material to work with, and forward thinking designers are creating items such as coffee cups, light shades, and clocks, all made from 3D printers. This goes to show that this new technology is not confined to niche uses – it can create items that each of us uses in our daily lives.

One of the most astounding uses of 3D printers is to create prosthetic limbs, and prosthetic hands in particular. Prosthetic limbs are items that have always been very costly to produce, but 3D printers can make a prosthetic hand for just $50, making this kind of product accessible to everyone who might need it. In fact, just recently, prosthetic hands have been created for many people in Sudan who have suffered from bombing attacks. 
3D printers are more than just technologically impressive – they are helping people in very real ways, and as the technology becomes more commonplace, they are sure to impact on your life too.
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