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Though +Ann Douglas is by anybody’s standard a successful freelancer, the job is about more than prestigious clips and money. It’s about finding your voice, and using it to help others. Here's how the #writer used her experience as a mother to make a difference in other parents’ lives.
Ann Douglas didn’t let the chaos of raising four children get in the way of her writing career. In fact, it’s what inspired it. Becoming a mother led to book deals, speaking gigs, prominent magazine assignments, and the opportunity to make a difference in other parents’ lives. ; Ann Douglas, freelance parenting writer Douglas, an Ontario native and resident, has been writing about parenting since the birth of her first daughter, in 1988. She sta...
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We're bringing you a weekly #marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most important marketing stories this week.
As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most important marketing stories this week: ; Millennials Say Keeping Up With the News is Important to Them - But Good Luck Getting Them to Pay for It. ; If...
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We spoke with three #health industry influencers to learn more about the trends in healthcare content #marketing, how informed patients and consumers are, and how content marketing stands to improve in the healthcare industry. 
When it comes to health issues and news, people turn to the internet. ;According to a Pew Research Center study conducted in 2012, over a 12-month period, 72% of internet users reported that they looked online for information about health. This offers a huge opportunity for healthcare brands to create helpful and useful content marketing centered around health, wellness, and disease. ; NewsCred spoke with three health industry influencers to lear...
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The only kind of #marketing that helps businesses connect with real people is personal #content. Not just targeted, or personalized – personal content. Our Head of Strategy, +Michael Brenner, explains how this type of content can help brands can effectively reach their audiences.
I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. ;He said, “That’s like sales, right?” I told him “No.” That’s not what I do. After a pause, he said emphatically, “Oh, you help make...
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We sat down with +Vision Critical's Nick Stein to discuss the state of content marketing and get an inside scoop on what his #SXSW session with +Michael Brenner will cover. Take a look below.
As content marketing has grown and evolved, the brands that have cracked the code are the ones that have an audience-centric strategy. At least that’s what two industry thought leaders -- Newscred’s own Michael Brenner, and Nick Stein, SVP of Marketing, Vision Critical – plan to illustrate in their upcoming SXSW presentation, “The Secret to Killer Content Marketing.” A former journalist who was a staff writer for Fortune magazine, Stein is a sea...
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Today's shoppers truly live in both online and offline environments. So what does this mean for retailers? To get ahead, they need to sync their online and offline environments seamlessly, creating one, cohesive #brand experience.
People today don't shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers' focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded by fellow brand loyalists. This all results in the reality that today's s...
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We sat down with Stacie Grissom, editor-in-chief of +BarkBox's blog BarkPost, to find out how they’ve capitalized on canine cuteness to connect with the doggie-obsessed and become a content #marketing top dog.
The affection between a loyal pooch and his parent is not unlike the close-knit relationship between the BarkPost community and its always-engaging content. With unique visitors-per-month approaching the 10 million mark, a simple blog that began just a couple of years ago is now helping power the growth of BarkBox, a doggie treats and toys gifting company. ; We spoke with Stacie Grissom, editor-in-chief of BarkPost, to find out how they’ve capita...
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What exactly does a “Data Scientist” or a “Marketing Technologist” do? You can tell from the titles alone that they mix information with high tech, which is exactly what every single business needs in order to thrive. We dug a little deeper into these booming jobs to see just why they’re the dark horses picking up speed.
If you haven’t heard of these job titles, don’t worry — you will soon. After all, there was a time when “social media manager” was a job title people didn’t take seriously, and now these pros can earn up to six figures. But what exactly does a “Data Scientist” or a “Marketing Technologist” do? You can tell from the titles alone that they mix information with high tech, which is exactly what every single business needs in order to thrive...
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Tweeting without a plan isn’t going to work. With only 34% of #marketers using +Twitter to generate leads it's clear that most business owners aren’t using it correctly. Here are 12 tip to help increase your conversion rates.
Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue. Tweeting without a plan isn’t going to work. You have to understand how to properly leverage the power of Twitter if you want to increase your numbers. With only 34% of marketers using Twitter to generate leads correctly ...
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From Gigaom's sudden closure to the arrival of Meerkat, here are the most important #marketing stories from this week.
As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most important marketing stories this week: ; What Brands and Publishers Need to Know About Meerkat ; There's a new video app in town that's shaking things ...
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#Marketing requires an understanding of the big picture and a commitment to smaller details. In addition to focusing on specific optimizations, it’s important to know why you’re doing what you’re doing. Here are three marketing skills every #entrepreneur needs to succeed.
As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist, and product-builder. I’m responsible for making sure that my business stays thriving six months ;and six years ;from now. It’s exhausting, scary, and highly rewarding — all at once. The biggest challenge that I face is that there are only 24 hours in the day. With 8 hours spent sleeping, I have very little time to be everything to everyone. I’m cons...
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We connected with veteran tech reporters for the detailed lowdown on surviving #SXSW  (or pretty much any massive tech event). Here's what the pros had to say.
The countdown for SXSW 2015 is on! Running from March 13 - 22, the Austin festival is once again attracting the biggest names in film, music, and interactive technology. From the digital world, huge speakers are already lined up, including Eric Schmidt (Chairman of Google), Biz Stone (founder of Twitter), Charlene Li (Founder and CEO of the Altimeter Group), and many more. It’s no wonder why first-time conference attendee tech journos covering th...
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ad:tech North America's profile photo
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Hello SEO Copywriting's profile photo
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NewsCred is the world's leading content marketing platform.
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NewsCred’s mission is to put content at the heart of every business. By fusing game-changing technology, premium content and an experienced editorial team, we’re reinventing the way content is distributed, consumed and shared across the social web.