According to AdAge, 93% of CMO’s (so…basically all of them) are under more pressure to deliver measurable ROI (Return On Investment). Additionally, 81% of marketers would increase spending across channels if they could better track ROI. At content marketing analyst Rebecca Lieb‘s Content Marketing World 2015 session: “Less-than-obvious Content Metrics You Need to Pay Attention To,” she
Haleigh Walsworth’s first taste of the freelance life wasn’t exactly planned. As a 23-year-old, newly-graduated American student in Paris aspiring to write and pursue photography, she found a job with an agency. But for legal reasons, it was easier to get her French Visa by working for the company as a freelancer. “The agency was subcontracting
For those who properly plan, publish, and execute their content efforts, the rewards can be incredibly beneficial. Here are 5 areas that can dramatically affect the success of your #contentmarketing strategy:
A buzzword can be dangerous, and that’s exactly what the phrase “content marketing” is right now. It’s an effort that brands are jumping into without really thinking through what it takes to set content strategies up for success. However, for those who properly plan, publish, and execute their content efforts, the rewards can be incredibly
One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice, and insights from those who understand a topic and seem to know what they are talking about. This is true in
In the next five years, millennials (or snake people) will total more than $1.4 trillion in spending power. It's not a stretch to say that by out-graduating men and making gains on the gender wage gap, women will hold at least half of this trillion-dollar bank. So, how are content marketers going to adjust their tactics to connect with this powerful segment of consumers? If they're smart, they'll throw out the playbook and listen to what millenni...
My life used to be super awesome. I have a gorgeous wife, cool friends, I run an awesome startup. Things were great! But then something happened recently that completely changed my life. Last year I found out I was going to be a father. Turns out I knew absolutely nothing about babies, so like the
A high-level marketer recently told me that the success of “House of Cards” resulted from Netflix’s analytics — not the story, acting, or writing. While I wholeheartedly agree that big data can help organizations make smarter decisions, discounting the power of storytelling for branding and obsessing over the numbers can get content marketers into trouble.
Typically, small businesses and brands have used Facebook for promoting their products and services on their Pages as a main leg of their content marketing strategy. Since January, however, the social network has cracked down on these unpaid, promotional status updates, phasing them out of News Feeds to make way for ads and paid posts,
Rob Manker, Content Marketing Manager at +ConAgra Foods and the Editor of the brand’s content hub, +Forkful, discusses the difference between his positions in traditional #journalism roles and his current one:
For 18 years, Rob Manker worked as a full-time journalist. He was a writer and editor at publications and media conglomerates like the Chicago Tribune, Daily Herald, and Sun-Times Media Group. He covered sports, copy-edited stories, recruited writers, created headlines, and wrote columns. These days, he’s taken on a nontraditional journalistic role: Content Marketing Manager
Email #marketing has one of the highest returns on investment of any marketing tactic. There are dozens of ways to get more subscribers, but this list of 8 methods is specifically designed for small local businesses:
We learned something very promising about small business marketing while researching the 2015 State of Small Business Report: About 46% of businesses are using email marketing.
Email marketing has one of the highest returns on investment of any marketing tactic. It’s also top-rated for retaining customers, and nurturing people from leads into customers. In other words, it works for every phase of the customer lifecycle: Prospecting, Lead Nurturi...
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