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Why have #ads received such a bad rap in modern culture? +Droga5's  Andrew Essex explains that and more during his #ThinkContent Summit presentation. Check out the highlights below:
Andrew Essex, Vice Chairman and Cofounder of the game-changing ad agency Droga5, thinks we’re ;living in unprecedented times for content marketers and creators. “We are now living in an economy of unprecedented abundance – content is being ;commoditized,” he said to a packed house during his presentation: "Inspiring ;Creativity Across the Industry: How Creativity is Redefined and Maximized ;to Foster Engagement" at the 2015 NewsCred #ThinkContent...
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+YouTube's head of strategy, Cenk Bulbul, shares the framework needed to make an effective video #content channel that will resonate with your audience:
You know the future is video content, but you haven’t quite figured out why those wacky "unboxing" videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights, recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. ; He presented his thoughts at NewsCred’s 2015 #ThinkContent Marketing Summit to a pac...
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Our NewsRoom writer, Zack Baddorf, shares his high stress, difficult journey balancing life as a veteran, war correspondent, Chief Creative Officer, and writer in this exclusive interview:
Shortly after news broke that a chemical weapons attack had occurred in Syria, killing more than 1,400 people, Zack Baddorf knew he had to fly there to see what was going on. He didn’t work for a newspaper, or go there with any kind of protection, save for the knowledge he earned while serving in the United States Military. All he knew is that he needed to report on the events unfolding in the region. Zack Baddorf The first time he flew to Syria...
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The team at +Dell understands surprising and delighting their customers. Global Social Media Manager, Susie Gidseg, explains how #DellLove did just that and won big: 
Every customer interaction is an opportunity to not just make a customer happy but to create a moment worth talking about. Kick your usual standardized processes around customer engagement to the curb and get creative! When you surprise and delight customers, they can’t help but talk about it. The folks at Dell understand this and recently shared their #DellLoves program with me. Susie Gidseg, Global Social Media Manager for Dell, explained that ...
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Influencer marketing requires informed goal-setting in order to fully measure the outcome. Here are the 3 main returns your brand can expect from working with influencers on +Instagram:
When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like Instagram where photos create an opportunity to paint a much bigger brand picture. Sure, Instagram has some limitations in what campaign parameters can be measured ...
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NewsCred's Head of Content Marketing Strategy, Michael Brenner, recently sat down with "Market Movers" host Christine Crandell to discuss why so many businesses fall victim to bad and boring marketing. Watch his interview on why traditional #marketing is broken here:
"Most of what marketing is, is ineffective pushing," says NewsCred Head of Content Marketing Strategy Michael Brenner. "And that's the stuff we as consumers are pushing out." If you follow Brenner on Twitter or read his blog (or this one), you've heard him say many times that traditional marketing is broken – and it is! That's why banner ads have such abysmally low click rates and traditional advertising methods no longer have the impact and sway...
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NewsCred Named To "10 Great Workplaces in Advertising + Marketing" By +Fortune Magazine. Let us explain what it is about NewsCred that makes it so great...
You know that old expression that says, "Choose a job you love, and you'll never work a day in your life?" Well, in my year of working at NewsCred, I can tell you it's true. Every day I come to the office excited, ready to tackle the day's challenges and work with the brightest minds in Silicon Alley – people who I genuinely call my friends. ; I'm not the only one who feels the same sentiment. This past week, NewsCred was named as one of the top ...
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+General Electric's latest digital-content hub, World in Motion, rolls out today. Learn how +Quartz handled the project, from design to tech, without farming any of it out:
Sponsored content is getting bigger, bolder and more expensive. One case in point: General Electric's latest digital-content hub, World in Motion, which rolls out today. World in Motion is a warehouse for GE's articles, videos, graphics and social media posts (mainly Instagram photos) from around the globe. Some content is from GE's owned websites. Other articles are from publishers that GE pays to produce content on its behalf, such as The Econo...
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3 email #marketing experts explain their tips on how to increase your open rate by 22%—plus why #email personalization is so important:
Your email marketing campaigns are a crucial component to your content marketing strategy. When it comes to executing these campaigns, personalization is key. Customer data is readily available. Brands have the ability to know exactly who their customers are, what they like or dislike, and what products they may be interested in purchasing. Customers’ demographic information, shopping behaviors, and online activity can easily be discovered. ; But...
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We sat down with +Barbara Basney, VP Global Advertising & Media at +Xerox, for a sneak peek at what her #ThinkContent Summit session will cover, what’s next for Xerox + more: 
In anticipation of NewsCred’s annual #ThinkContent Marketing Summit ;on May 14, we sat down with one of the day’s presenters – Barbara Basney, VP Global Advertising & Media at Xerox – for her thoughts on digital marketing and a sneak peek at what her session will cover. ; Day-to-Day Marketing Strategy At Xerox Barbara Basney leads Xerox global brand and product advertising, including both traditional and digital media, with a focus on integratin...
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Here are some of the most common #contentmarketing mistakes we've seen brands make — and how you can learn from them:
Very few content ;marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows, so have the number of errors we’ve found many marketers make. ; Here are some of the most common mistakes we've seen brands make and how you can learn ...
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10 types of powerful visuals that are easy to create + can double your +socialmedia engagement:
Do you want double your social engagement and get your content shared like crazy? ;For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction. ;It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, in life – there’s a catch. And it isn’t not needing a huge budget or incredible graphic design skills. When it comes to content creation, many peo...
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Kate Smedley's profile photo
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Miguel Giménez's profile photo
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Lucas García's profile photo
ad:tech North America's profile photo
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NewsCred is the world's leading content marketing platform.
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NewsCred’s mission is to put content at the heart of every business. By fusing game-changing technology, premium content and an experienced editorial team, we’re reinventing the way content is distributed, consumed and shared across the social web.