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What Privacy and Copyright Issues do Live Streaming Apps Raise?
Join us Tuesday at 12:15pm ET as we take a look at yet another way to share TMI.

#RayBunch   #Marketing   #HOA  
 
Someone is Watching You
And live streaming it to Twitter.

How does that make you feel?
What if you're doing a speaking engagement or producing a concert and half the audience have their arms raised.
They're not asking a question or giving high fives, they're live streaming your presentation to their Twitter stream.

Usually, we encourage people to share on Twitter at talks and show. Creating special hashtags like #RayBunch  has become a must in production preparation.

On a personal level, should we just accept when we leave our home we forget any idea that we travel in a privacy bubble?

As for people doing the live streaming, if you thought butt dials and impulsive Facebook updates were a problem, live sharing is just that -live! There's no edit button.

We'll be discussing the repercussion of live streaming apps - their pros, cons and their inevitable adoption by Brands.

Join us Live Tuesday, June 2nd at 12:15pm ET

Watch on YouTube here:  ...

The #RayBunch  are:

+Randy Bowden - Bowden2Bowden marketing & branding virtual consultancy firm: http://bowden2bowden.com - Twitter:@bowden2bowden

+Jessica Dewell - Business Consulting Advisory Board: http://infusionprinciple.com  - Twitter:@jess_dewell

+Scott Scowcroft - The ScottTreatment: www.theSCOTTtreatment.com

+B.L. Ochman - Google+ Events, Coaching, Digital Strategist: http://www.whatsnextblog.com/ -  Twitter:@whatsnext

+Ray Hiltz - Social Strategist & Google+ Specialist  Visit:  rayhiltz.com - Twitter:@rayhiltz

Here are a few of our recent shows:

- Are Customers Always Right?  - https://youtu.be/kOIgSnYVR5I

- Is Curation Lazy Content Marketing?https://youtu.be/GyETTSKioUg

- Is Sharing Really About Caring? - https://youtu.be/o2e-zQzpRqY

- The Evolution of Google+ and Communities w/ Martin Shervington
https://youtu.be/ecJFjF38V7Q

- The Medium not the Message with Mark Traphagen:
https://youtu.be/h0M1yn-Hfe0

Catch other past Lunch Bunch shows on my YouTube Playlist: -http://goo.gl/6841cD

Subscribe here for my weekly Marketing News & Views Newsletter: http://goo.gl/EbWkOa

Do you want to be in my #RayBunch  show invitation circle?
Reply "yes" or "Maybe" below or leave a comment.
Someone Is Watching You - Live Streaming Apps & Privacy
Today, June 2, 12:15 PM
Here and on YouTube Channel

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Size Does Matter
via +Search Engine Land 

#contentmarketing   #evergreen   #SEO  
 
Here are three great reasons why long-form content can (and should) become your most reliable weapon of mass seduction.
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Is the slogan, “the customer always right, wrong?”
When Harry Selfridge said this in 1909, it was revolutionary and the philosophy was instrumental in building his retail empire.

But like the Macy’s Santa (Miracle on 34th St.) who suggested customers go to the competition if the goods can’t be found in store, it became general retail practice. It lost its competitive advantage when every store adopted it.

Customers became savvy and soon “gaming” the system became part of shopping as a "sport".
Can you be committed to excellent customer/client service and not believe your clients are "King"?

Do we do them, ourselves and our employees a disservice by sticking to this tired old slogan?

Tune in to the #RayBunch and let us know what side of the question you're on.

#customerservice   #SMB   #CompanyCulture   #Leadership  
The #RayBunch
Are Customers Always Right?
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Why Good Unique Content Needs to Die - Whiteboard Friday
by +Rand Fishkin via +Moz 
This is packed with great information about how Google ranks SERP worthy content and advice as to how to create it.

In short, it has to be 10 times better than anything that can be found in the search results today.

How do you do that?
Ask yourself these questions;

1. What questions are being asked and answered by these search results?

2. What sort of user experience is provided? I look at this in terms of speed, in terms of mobile friendliness, in terms of rendering, in terms of layout and design quality, in terms of what's required from the user to be able to get the information? Is it all right there, or do I need to click? Am I having trouble finding things?

3. What's the detail and thoroughness of the information that's actually provided? Is it lacking? Is it great?

4. What about use of visuals? Visual content can often take best in class all the way up to 10x if it's done right. So I might check out the use of visuals.

5. The quality of the writing.

6. I'm going to look at information and data elements. Where are they pulling from? What are their sources? What's the quality of that stuff? What types of information is there? What types of information is missing?

#SEO  
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Your SEO Insider (No. 43): User Experience as a Ranking Signal, Doorway Pages, Web Design and SEO
curated by +Brent Carnduff  via +SteamFeed 
The best articles and biggest news from the world of search engines and SEO for the week of May 10th - May 16th, 2015.
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Are You Familiar With Live Streaming Videos?
+Jenn Herman gives us the lowdown via +Curatti on what the new live streaming toys do and what issues you need to know.

The first thing you should know is they're more +Snapchat than +YouTube and they integrate seamlessly with Twitter.

They're live meaning in the case of Meerkat, the video disappears as soon as you stop recording.
In the case of Periscope, you have 24 hours to view the recording before it's gone.
For more details, click through to the link below.

#meerkat   #periscope   #Twitter  
Meerkat and Periscope are the live streaming video apps have taken the world of social media by storm.
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Getting prepped for today's #RayBunch show https://goo.gl/qvRWmp' w/ @madsmscientist as special guest. 12:15 ET
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Have them in circles
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The future of Google with +Sundar Pichai
The guy who's the boss of everything talks about the direction Google's going - especially with Android. 
More a PSA than an interview but interesting in you're a GoogleHead.
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SEO Strategy During A Website Redesign Or Migration
via +Search Engine Land 

Learned a lot of what we should do when migrating a site the hard way.
Good tips here. Bookmark and keep it handy - just in case.

#SEO   #websitedevelopment  
Launching a new version of your website? If so, check out columnist Thomas Stern's basic guide to preserving your SEO equity in the process.
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+MaAnna Stephenson I know. It's like rummaging through an attic and discovering things you forgot you bought. ;-)
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Is the Customer Always Right?
This is tomorrow's topic on the #RayBunch  show.
+Jessica Dewell +Randy Bowden +B.L. Ochman +Scott Scowcroft and I will tackle this question that for some is taboo.

Is this business philosophy outdated?
If customers are always right, does that make the employee serving them always wrong?

Join us live tomorrow, March 26 at 12:15pm ET and leave your questions and opinions on the Event Page  http://goo.gl/TndSdJ

#HOA   #customerservice  
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hahahahahaha - that's too funny +Ray Hiltz 
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We don't like marketers because they hold up a mirror to our own hypocrisy. - Love it, +Ammon Johns
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+Ammon Johns Vin's a masterful prodder and you a proddee. ;-)
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12 Social Sharing Tips from the Lunch Bunch.
This Week in Marketing includes a summary of Episode 79 of the #RayBunch  Show Is Sharing Really Caring? ( https://youtu.be/o2e-zQzpRqY)

Here's 12 takeaways from the show:

1. Sharing is “giving”. 
You're giving your time to research and share, even if you didn't create the post.

2. Sharing is good karma…mostly.  #reciprocity  

3. Show you care when you share.
Always acknowledge and credit your source.

4. Social sharing is about “manners”.
saying thank you, acknowledgment and reciprocating.

5. Reciprocation is important until it’s not.
Acknowledgment and reciprocation from the original content creator aren’t always important if the priority is to reach and help a targeted audience (tribe).

6. Share content from a network of influencers.
Be selective with what and whose content you share.

7. Share what will help your audience, not your ego.
It’s easy to be seduced by the attention given from “Influencers” who retweet your content. People who marketers look up to as influencers are unknown by the vast majority of our followers.

8. The content you share needs to be aligned to your business goals.

9. You can mix your personal sharing strategy with your professional one.
The media is called “social” after all.

10. The more focused your sharing, the more effective.
Instead of mass distributing content, being helpful is sharing content that can help a specific client or group.

11. Sharing the right content builds your reputation and trust.
At the end of the day, you share content to build your business.

12. Create relationships by sharing the “what” and the “why”.
Then "consummate" the relationship by supplying the “how”.

Other articles highlighted in the newsletter:

 - Find Google+ Collections on +CircleCount 
 - Local SEO – The Definitive Guide from +Tony Messer of +Pickaweb.co.uk 
 - The Psychology of Sharing from +The New York Times 
 - Facebook Publishing

and my HOA of the Week:
Brand and Influence in Social Media Marketing
with +David Amerland +Alexandra Riecke-Gonzales and guest +Danny Brown who discuss Influencers in social media marketing.

To receive you weekly newsletter each Saturday morning, subscribe here:  http://goo.gl/EbWkOa
In your Marketing News this week: Social Sharing, Local SEO, Google+ and CircleCount.
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+Danny Brown definitely had some really thoughtful quotes in there +Ray Hiltz. And I'm a sucker for an accent lol so it was a win-win for me :D
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Google+ for Business+
Introduction
NewRayCom is Ray Hiltz, Social Strategist & Google Plus Consultant

This is my G+ spot where I share helpful links to articles on Google+ , Social Business and Content Marketing as well as my own posts from my blog at NewRayCom.com.

Google+ is the best platform for establishing your authority and reputation as a brand. I want to help you optimize your Google+ experience to take advantage of its lead generation, branding and content marketing power.

Staying on top of social media technology is impossible for someone who is also running a business. I know, small business and non profit management is my history.

I research, create and curate content about social media, Google+ and content marketing to help you use these tools to build a better business.

I offer social assessment, consulting, training and creative services.

You can find articles about Social Business and Google+ on my blog: www.rayhiltz.com
I'm a featured author on SteamFeed.

Social builds trust.
Trust builds relationships.
Relationships build business.

If you want to talk "social", let's hang out.
Contact Information
Contact info
Phone
1-514-718-7829
Email
Address
810, rue Amherst Montréal (Québec) H2L 5C9