Virgin Media blocks access to Pirate Bay

Reading the Guardian's report that Virgin Media started blocking access to Pirate Bay from yesterday in accordance with a court order in the UK requiring that action - - I checked access (I'm a Virgin Media customer): it is indeed blocked.

More info from Virgin on why they sometimes do block access to certain websites:

Is this a good move, one that is right to protect the rights of people to their intellectual property? Or is it (also) the start of a walk down a very rocky road that attacks freedom of expression? Or is it something else?

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