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Neville Hobson
19,446 followers -
Communicator, blogger and podcaster. Occasional test pilot of shiny new objects.
Communicator, blogger and podcaster. Occasional test pilot of shiny new objects.

19,446 followers
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Neville's posts

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If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an…

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For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a different browser, and the switch may well be…

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One of the lingering impressions I have of the NHS is of an organization that’s cornered the market in laser-printer labels. That’s not to criticise or belittle an incredible public service in the UK that, in my experience, offers outstanding healthcare…

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One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and doubt about the sources that…

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For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication. This week, organisers Don’t Panic…

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Support for ‘machine learning’ depended on what it would be used for, with mass unemployment among main fears

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Recording episode 84 of the For Immediate Release podcast with Shel Holtz yesterday evening was like stepping into a new – but, at the same time, familiar – room to start a friendly conversation. It was The Hobson and Holtz Report again as we discussed a…

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For much of the past decade, Millennials has been the generation that was the comparative one whenever anyone talked about behavioural and other differences between generations in contemporary society. Not only in the cultural and consumer contexts but…

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The ongoing angst about ad blocking by online publishers and advertisers looks set to move to another level following reports that Google intends to include an ad blocking feature in the Chrome browser. The Wall Street Journal reports that the ad blocking…

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In September 2015, Shel Holtz and I recorded the final episode of The Hobson and Holtz Report, a business podcast we’d presented for more than ten years. What started as a 30ish-minute show twice a week evolved over that decade into a 90-minute weekly…
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