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Nela Dunato
Artist, designer, teacher, writer. Author of "The Human Centered Brand".
Artist, designer, teacher, writer. Author of "The Human Centered Brand".
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In the first part of the series on my own self-publishing journey, I cover: why write a book in the first place, how to decide on a topic, how to find the time to write, and the behind-the-scenes of my writing process.

#book #selfpublishing #selfpublished #author #indiebooks #indieauthor #business
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If you own a business or do creative work for a living, it’s very likely that some (or a lot) of your clients are friends and family. That’s great, right? However, some of your friends and family might think they’re entitled to a discount just because they know you...
My stance on this is that friends and family should pay the full price like everyone else, and in this post I’ll explain why that is.

#business #pricing #smallbiztips #smallbiz
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A quote from my new book "The Human Centered Brand" which is now available for sale at https://humancenteredbrand.com/

#branding #brand #marketing #smallbusiness #brandingtip #brandingtips #brandstrategy
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My new book “The Human Centered Brand” is now available for preorder!

The methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients.
Learn more about the book:

#branding #HumanCenteredBrand
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Today on the blog, I'm writing (and drawing!) about the benefits of long-term collaboration between designers and clients, and how to encourage it in your business:

#freelancing #smallbusiness #smallbiz #smallbusinesstips #freelancer #business
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Content marketing can feel like a full-time job.

Here's why I've decided to quit my weekly blogging practice.

#marketing #contentmarketing
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A logo has many roles in your business, and perhaps the most important of them is communicating your main brand message to your audience.

In this post, I explain how visual design works, and list 4 types of brand messages you can create for your business

#branding #branddesign #logodesign #logo
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Design is not just for designers.

Everyone uses design at some point—whether it’s making a presentation for a conference talk, printing “Lost dog” posters, or creating social media graphics to promote your business.

Check out some of the most common beginner design mistakes, and how to fix them.

#design #graphicdesign #webdesign #branding #designtips
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Best advice I have for creatives trying to promote their work:

Stop treating marketing as something “other” than your art – integrate it into your art.

#marketing #artbiz #creativemarketing #creativebusiness
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Check out how my last piece “Santa Muerte” has evolved from the original photograph, to a final composition that included collage, painting as well as vector drawing.

#artprocess #photoshop #adobephotoshop #photomanipulation #digitalart #wip #creativeprocess
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