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Neil Perkin
Works at Only Dead Fish
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Neil Perkin

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Stellar line up for our next Google Firestarters http://deadfi.sh/1KB9drv 
For our next London Google Firestarters event we have an absolutely stellar line up. We are bringing together seven of the smartest brains in strategy and planning to answer a simple but compelling question: What is the most useful thing...
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Neil Perkin

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On the future of agencies... http://deadfi.sh/1Q5Ybc1
Simon Veksner makes a good point in this post written in response to this Ad Week piece that suggests that the future of agency value lies upstream of the communications brief, and in agencies getting more intricately involved in the...
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My write up of our first ever Firestarters events in Australia http://deadfi.sh/1ExuzCg 
Last week I travelled to Australia for our first ever Google Firestarters events in Melbourne and Sydney. We'd taken 'Adapting Strategy for an Adaptive World' as our theme for both sessions - a topic that was sufficiently narrow to hang...
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Neil Perkin

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Thoughts on Polymaths http://deadfi.sh/1ELetp1 
Chris Messina (who invented the Twitter ...
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Announcing the winner of Post of the Month http://deadfi.sh/1H72XEY 
Delighted to announce that the winner of Post Of The Month is Heidi Hackemer and Armando Turco's take on why Great Planners are Schizo. There was a strong showing for Pats McDonald's Unconscious Consumption post, and also Brian Millar's Why...
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The vote for Post of the Month is now OPEN http://deadfi.sh/1y0qgOR 
Thanks for the nominations everyone. Our vote this month is between: Great Planners are Schizo by Heidi Hackemer and Armando Turco Unconscious Consumption, The Rise of Low Involvement Digital by Patricia McDonald The Web's Grain by Frank Chimero Why We...
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Neil Perkin

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On creativity in business http://deadfi.sh/1AxwvLk
This, from The Book of Life: "...business creativity is a little different from artistic creativity. A company is a group of individuals gathered together to solve a problem for other people. This helps to define what the true focus of...
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On worrying... http://deadfi.sh/1LmAD1M 
As I said here, I don't necessarily think that I worry more than most (but then who knows, and this is the second time I've written about worrying in two years) but I do dislike how self-sabotaging and unproductive it...
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Thoughts on the creative organisation http://deadfi.sh/1ExLoyV 
I thought this Scientific American piece on the messy minds of creative people (based on research by Psychologists Guillaume Furst, Paolo Ghisletta and Todd Lubart) was the best thing I’d read on how creativity works in ages. What was fascinating...
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Thoughts on to-do lists http://deadfi.sh/1JvqxKW
I rather liked this approach to doing a To-Do list from Peter Bregman, taken from this write up (found via Fraggl) of his 18 Minute plan to managing your day and finding focus. What I particularly like about it is...
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Google Firestarters is coming to Australia! http://deadfi.sh/1DJpHvs
I'm really excited to announce that, on the heels of our events in New York and our recent one in Austin at SXSW, Google Firestarters is coming to Australia. We'll be running two events in one week - one in...
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Nominations for Post of the Month are now OPEN http://deadfi.sh/1aruepp
Post of the Month nominations are now open. Somewhat spoilt for choice for my initial shortlist this month, but I have a starting list below. If you've read something in March that you thought was great, and would like to...
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Have him in circles
1,949 people
Melanie Houget's profile photo
Jayme Maultasch's profile photo
My Daily London UK's profile photo
Justice Mitchell's profile photo
kamal farhat's profile photo
Mario Naim's profile photo
al casubha's profile photo
Laura Sanchez's profile photo
Kimberly Koziol's profile photo
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Founder of Only Dead Fish, Digital Media consultancy
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  • Only Dead Fish
    Founder, 2010 - present
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Founder of Only Dead Fish. Chicken owner.
Introduction
Hi. I'm Neil, and I'm the founder of Only Dead Fisha digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

For more about me and my company, check out the links over there on the right.
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Male