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Neil Perkin
Works at Only Dead Fish
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Neil Perkin

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Why it's Time to Ditch the Annual Performance Review  http://deadfi.sh/1hxrdas
News came at the end of last month that Accenture were killing off performance reviews and rankings for their employees. They're not the first (Deloitte, Microsoft and Adobe have apparently done so too) but this was notable in being one...
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Neil Perkin

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There are three types of problem in the world...  http://deadfi.sh/1LwUVJ9 
I rather liked this delineation of the three different types of problem in the world, featured in a paper on reform in the healthcare industry by Brenda Zimmerman of York University and Sholom Glouberman of the University of Toronto, and...
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Balancing the long-term with the short-term http://deadfi.sh/1BJaeeg
Jeff Bezos once said: “We are stubborn on vision. We are flexible on details…. We don’t give up on things easily. Our third-party seller business is an example of that. It took us three tries to get the third-party seller...
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There are two types of people in the world... http://deadfi.sh/1cYGjTm 
In the Q & A following her wonderful talk at Gooogle Firestarters last Wednesday, Sue Unerman drew from this quote, taken from Guy Kawasaki's book Enchantment: “There are two kinds of people and organizations in the world: eaters and bakers....
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My write up of seven wonderful talks at the latest Google Firestarters http://deadfi.sh/1L2cBZt
Wednesday evening we brought together seven of the smartest brains in strategy and planning for our 16th London Firestarters event and we asked them to answer one simple question: What is the most useful thing that you have learned to...
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On creativity in business http://deadfi.sh/1AxwvLk
This, from The Book of Life: "...business creativity is a little different from artistic creativity. A company is a group of individuals gathered together to solve a problem for other people. This helps to define what the true focus of...
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Neil Perkin

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On ritual, and changing behaviour http://deadfi.sh/1OCpnjk
As you've probably guessed, I've been reading Atul Gawande's The Checklist Manifesto, which is a well-written exposition of the power of simple checklists in driving efficiencies and performance. Atul uses lots of examples from healthcare (he's a general surgeon), aviation,...
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A model for digital maturity in companies http://deadfi.sh/1g6mxaP 
‘Digital maturity’ is another one of those phrases that has lost some of its meaning through over-use but since so many companies are undergoing some form of digital transformation I do think it useful to have some kind of framework...
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Weekend reading from Fraggl http://deadfi.sh/1JZ9Db5 
Posted by Neil Perkin, curator Many more good links from Fraggl this week - here are my favourites: • Is podcasting in the middle of a long boom or a short bubble? Podcasting blooms, but in slow...
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Thinking about reflection http://deadfi.sh/1MWsUbp 
Consistently building in reflection time at the end (or indeed in the middle) of projects is something that most companies rarely do well and often end up considering as something of a luxury. In the rush of the day-to-day we...
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Stellar line up for our next Google Firestarters http://deadfi.sh/1KB9drv 
For our next London Google Firestarters event we have an absolutely stellar line up. We are bringing together seven of the smartest brains in strategy and planning to answer a simple but compelling question: What is the most useful thing...
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On the future of agencies... http://deadfi.sh/1Q5Ybc1
Simon Veksner makes a good point in this post written in response to this Ad Week piece that suggests that the future of agency value lies upstream of the communications brief, and in agencies getting more intricately involved in the...
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Have him in circles
2,083 people
Anthony Johnston's profile photo
Ekaterina Li's profile photo
jay thompson's profile photo
Ahmed Parwar's profile photo
victor  alfonso gomez nuñez's profile photo
Jon Spruce's profile photo
MixFurniture England's profile photo
Sadanand Dutta's profile photo
Murad Quandour's profile photo
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Founder of Only Dead Fish, Digital Media consultancy
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  • Only Dead Fish
    Founder, 2010 - present
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Founder of Only Dead Fish. Chicken owner.
Introduction
Hi. I'm Neil, and I'm the founder of Only Dead Fisha digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

For more about me and my company, check out the links over there on the right.
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