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Important story here about the ongoing battle between Apple and Google. Apple claims that Google circumvented their "privacy safeguards" but +John Battelle has a more accurate story, I think:

"But let’s step back a second here and ask: why do you think Apple has made it impossible for advertising-driven companies like Google to execute what are industry standard practices on the open web (dropping cookies and tracking behavior so as to provide relevant services and advertising)? Do you think it’s because Apple cares deeply about your privacy?


"Or perhaps it’s because Apple considers anyone using iOS, even if they’re browsing the web, as “Apple’s customer,” and wants to throttle potential competitors, insuring that it’s impossible to access to “Apple’s” audiences using iOS in any sophisticated fashion? Might it be possible that Apple is using data as its weapon, dressed up in the PR friendly clothing of ”privacy protection” for users?"
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