Interesting move on TLA which was an obvious one but assume it had to tie into an algorithmic scaleable solution as opposed to a one off hit.
I think the point that so far, post Penguin 2 it made that brands stronger and to some extent encouraged quick burns in sectors such as Payday Loans where you can get away with it. I get the feeling this was a bit of a FUD exercise and probably worked well in that respect.
- Resolution MediaHead of SEO EMEA, 2013 - present
- iProspect2012 - 2013
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