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Neil Hoyne
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When the check comes, diners can be downright capricious. One study found that if servers had crouched next to customers while taking orders, they got bigger tips, and when female servers drew a smiley face on bills, tips increased by about 20%—leaving everyone happy.

A great summary of research articles compiled by The Atlantic on how restaurants trick you into eating less and spending more.
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Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research. 
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Data is nothing without a good story. And, who better to give advice on storytelling than Pixar.
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Interesting article. When retail stores offer in-store charging of cell phones, customers spend twice as long in the store and spend 29% more.
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A recent study found that bankers were about as honest as anyone else — until they were reminded that they were bankers.
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I've had the fortune to dine at Gramercy Tavern a number of times, but was rather inspired by this NYTimes piece about the depth of information they capture on their customers. It's not that they collected the data. Anyone can do that, after all. It's how they integrate it into the dining experience. Subtle, but memorable - exactly what personalization should be.   #customers  
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This is actually a pretty damn good guide from Google on how to measure with purpose. Here is the full PDF if you'd like it: https://think.storage.googleapis.com/docs/measure-what-matters-most_articles.pdf

#googleanalytics   #data  
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Shortly before graduating from +UCLA, I asked many of my graduate school professors for their best advice to aspiring marketers. Out of the countless subjects we covered together and the trends that we saw shifting underneath our feet, what was likely to make the biggest impact in performance?

The resounding answer: More experimentation.

Many years later, I find that same advice not only relevant, but even more important than I could have previously appreciated.

Through working with thousands of companies, I've seen too many struggling marketers marvel at their competitors' success, trying to tease out their strategies and "best practices" to win back the market. But, success (at least, not the success they're looking for) doesn't come from the color of your site navigation or the call-to-action on a display ad or anything you'll fully appreciate as an observer. It comes from experimentation and exploring the depths of your business.

Testing quickly. Learning quickly. Failing quickly. This is the price of success in the market. 

To that end, I thought I'd share one tool that has been tested at Google for quite some time and has been helping many more find velocity in their own experiments.

#experiments #googleanalytics  
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An article that I pass to advertisers as they start crafting their 2015 strategies. "The vast majority of strategic plans are simply budgets with lots of explanatory words attached. "

Instead, just try to answer 5 questions on a single sheet of paper....

1) What is your winning aspiration?
2) Where will you play?
3) How will you win?
4) What capabilities need to be in place? 
5) What management systems must be instituted?

#simplicity  
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