Facebook EdgeRank has its Pros + Cons
Facebook EdgeRank Scamming: Only the Beginning

As I said in my post about how Facebook's Graph Search will cause a huge increase in what I called "Like Inflation" (http://bit.ly/W4FTNH), the more Facebook pushes toward "pay to play," the more they drive the scammers looking for a way around it.

This post is about the growing number of posts from Facebook Pages which are nothing more than Like and comment bait, and sometimes, as in the example cited, deceptively so. Expect this to increase exponentially in the race to get to the top of people's Graph Search recommendations.

HT: +Rand Fishkin on Twitter
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