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Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance Eric Schmidt
Bill Gassett's profile photoNeil Ferree's profile photoRick David's profile photo
Me too +Bill Gassett I can't wait!

"the trust cost of..." quote is getting some buzz coz nobody wants to be irrelevant according to Google and the via our rel=author becomes more of a factor in the getting ranked on page 1 of Google contest