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A good thread in the g+ stream
 
Who took the social out of social media? I just wrote this article this morning to express some feelings I have about the direction of social media, especially when it comes to larger brands. I haven't written anything in a long time, so I probably rambled a little...

Take a look if you have time, let me know what your thoughts are :-)
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Bill Gassett's profile photoNeil Ferree's profile photo
 
A lot of good points in that article. I know sometimes I am guilty at obsessing over the social signals:)
 
I see you point +Adrian Belinne and while a certain amount of SMM automation is necessary and OK doing social is one thing being social is a whole nuther matter eh?