Content Marketing For Smart Beginners Here’s what I know from experience
Marketing with content is a means to an end.
There’s a famous saying. Maybe it was Einstein (kidding) who said:"No one who ever bought a drill wanted a drill. They wanted a hole. Therefore if you want to sell drills, you should deliver information about making holes, not about drills
content creators I see here on Google Plus are NOT making this connection. I see the power users of this network creating content for their peers not their prospects. Lots of preaching to the choir. Everyone, including you, is in the content game
Yet the number of people all saying the same thing and same way about content marketing is overkill. I've actually begun un-circling people who constantly drone on and on about content marketing, and nothing more.
That said, I’m almost feeling guilty about entering this crowded ring. But I feel I have something to contribute that a majority of the others are not. Simplicity. My Experience
I've been a content and copywriter for many Internet marketing gurus since 2009. I've made a full time income from sitting at the kitchen table or the coffee shop writing content and copy for others’ blogs, email newsletters, launch sequences, webinars, video scripts, etc. Content Marketing For Smart Beginners
First, I’m going to share what I know about content marketing for the people who I think really need it: smart beginners. Not the Google Plus echo chamber.
Smart beginners are individuals who have an Internet connection, and a kitchen table. They might be involved with direct selling, or an affiliate marketer, or own an organic salon, or a boutique fitness studio, or they might make their own products. They have no staff that can help. They are their marketing department, and in most cases they don’t have a shred of Internet marketing experience or knowledge. I’ll show several examples of smart beginners in this series.
Finally, and perhaps most importantly, smart beginners are looking for quick, accurate information, not an academic treatise. Smart beginners don’t want or need 3500 word articles on the power of a Plus 1. My Promise
My promise is two fold:
1. This series will help you become a better copywriter and content creator for the distinct purpose of generating more leads, turning those leads into buyers and repeat customers. It’s everything you need to know about content marketing distilled into 9 or 10 relatively short lessons (under 500 words)
2. Google help me! There’s so much more to life than content marketing, and my aim here on Google Plus is to create more meaning, money and love for myself and others. Yet I’d be remiss if I didn’t share what I know, and create this easy to use resource - for the record. We start tomorrow