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Neil Dickson
Works at Marie Curie
Attended Llantarnam School
Lives in Kent UK
240 followers
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Neil Dickson

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This is brilliant. In her quest to create the perfect framework for understanding haters, Ann Friedman has created  the disapproval matrix. 
Now, when you receive feedback that falls into the top two quadrants, you should take their comments to heart and figure out how to address them. Even if you decide to ignore them, make sure you do so consciously. The kiss of death is to decide unconsciously (and all of us do that).

Even more critically, if you are "blessed" with feedback from the bottom two quadrants cue Taylor Swift and go... haters gonna hate hate hate!

Let me also plug self-awareness. Sometimes it is difficult to see if the feedback is in the bottom two or the top two. This is when any investment you've made in being self-aware (honestly, genuinely, critically, with all in the love for yourself) will pay off big.

If you are not self-aware, or don't trust yourself, just find someone close to you and they'll tell you which quadrant the feedback belongs to.

#carpediem  

Check out Ms. Ann Friedman's more detailed post on her graphic, and an excellent #byehater  Spotify playlist: http://goo.gl/w405q 
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Neil Dickson

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The Agile movement has done a world of good for digital marketers, but we must think bigger than project management. We need to address the business culture that shapes the choices we make, and that's what the Agile Manifesto is about.
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Neil Dickson

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A new ad type in AdWords will give mobile-centric marketers the ability to set up phone-call-conversion-only campaigns.
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Neil Dickson

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It is Whiteboard Friday! Today +Rand Fishkin offers 10 tips for optimizing your Facebook traffic, don't miss it! 
Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)
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Neil Dickson

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The City of London Police get more funding to fight piracy, while two people are arrested for allegedly selling hard drives full of music and videos.
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Neil Dickson

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Video game leaderboard: Snapshot 1, Knowledge Graph 0

Just quickly sharing a quick observation about what does and what doesn't appear in Google's Knowledge Graph.

At the micro level Knowledge Graph data that surfaces is dependent on the query, and many are the mysteries that surround the generation of Knowledge Graph verticals and the information that appears in them.

At the macro level, however, at least in one case I'm fairly confident that Google is also making a determination of whether or not to show Knowledge Graph information about an entity based on it's determination of the entity type - that is, Google may choose not to show information about certain types of entities.

Ever.

At least that's been my observation about an entity type near and dear to my professional heart:  video games.

For many months now, regardless of the specific game, Google has not been been showing any Knowledge Graph results for any video game.

Contrast this with Bing (see accompanying image), who happily returns Snapshot results for any video game title it can identify as such.

A cynic - or search marketing realist, depending on your outlook - might look the ads in the Knowledge Graph area of Google's results and contend that because video games are products Google doesn't want to imperil its income stream by showing Knowledge Graph items of which it could make a buck.

Fair enough, but we've seen Google showing Knowledge Graph-esque PLAs in that area for product that are absent for video games, and combined Knowledge Graph and advertising results, such as one sees when searching for a movie that's available on a streaming site.

I keep feeling that there's a +Bill Slawski post out there titled "How Google Might Determine Which Entity Types Generate Knowledge Graph Results" out there that I simply missed ... or not, but that sounds like an SEO by the Sea post, doesn't it?

#knowledgegraph   #bingsnapshot   #videogames   #entities  
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Neil Dickson

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This DAC works RaspberryPi 2
192kHz/24bit high-resolution Audio and DSD64 by Dsd2Pcm.
The DAC is a high performance DA converter for the Raspberry Pi model B+ and A+
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Neil Dickson

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Did you know that the way your body text wraps can affect how users read it? Orphans are short lines that appear at the end of a paragraph.
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A new report released today from the Nuffield Trust shows the potential savings which can be achieved by delivering community based end-of-life care.

Dr Jane Collins, Chief Executive of Marie Curie, said: “Very few people at the end of life say that they would want to die in hospital, yet half of people in the UK currently do. This research is really important as it provides further evidence to inform decisions about shifting care for people with a terminal illness away from hospitals into the community, leaving vital hospital resource for people who really need to be there."

To find out more about the report and its implications, please visit http://www.mariecurie.org.uk/impact
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Have him in circles
240 people
Jamie Andrews's profile photo
Shelby Carr's profile photo
SRK REDDY (SYKAM RAMAKRISHNA REDDY)'s profile photo
Heidi A. Thatcher's profile photo
Greg Hill's profile photo
Xuerong Liu's profile photo
Simplyoj Seekers's profile photo
Alejandra Diaz's profile photo
Marc Korn's profile photo
Education
  • Llantarnam School
  • SOAS, University of London
    Sanskrit
  • University of West London
    Economics and Information Systems
Basic Information
Gender
Male
Other names
SEO Kent , Search Engine Magic, SeoFun, SeoMonk
Story
Tagline
Website Strategist - Inbound Marketing, Blogger, SEO & Social Media Fanatic
Introduction
Business

• SEO Strategy Setting and Development: Performed company website & SEO audit, wrote SEO plan, implemented and developed activity managing the SEO team plus  Marketing Managers and  Marketing Executives on SEO activities.

• SEO Trainer: Provided SEO training to the marketing team and across other departments.

• Pay Per Click (PPC): Carrying out PPC campaigns and ensure activity is aligned with SEO, content strategy, promotions and other Digital Marketing activities.

• Web-Analytics and Data Analysis: Improved data capture quality, implemented goals, filters and improved intelligence gathered from data and results. Developed funnel visualisation and the “Conversion Funnel Concept”.

• Conversion Optimisation: Implemented new conversion method which increased our conversion rate & improved our data analysis.

• Trends Analysis and Innovation: Analysed websites’ performance and keyword trends via Google Insight  to better advice on Keyword selection. Responsible for implementing Google Authorship, Video SEO and Optimising Social Media and video channels (LinkedIn, Twitter, Pinterest, Instagram, Storify, YouTube, etc).

• Forecasting and Targeting: Responsible for forecasting and setting SEO targets to meet company's goals.

• Agency Management: Managed Digital Marketing/SEO Agency.

• Project Management: Worked on a project by project basis with high organisation and planning skills.


Personal

I love to travel and have been lucky to have been able to spend extended periods in India, Nepal and South America.

I make my own bread, beer and wine. I like whiskey, hand rolled Cuban cigars (Romeo y Julieta no1's) and fresh gourmet coffee.

Work
Occupation
SEO Consultant Kent, SEO Kent , SEM, Blogging, Social Media
Skills
SEO, SEM, ORM (Online Reputation Management), Social Media, Digital Media, Digital Marketing, Social Networks, Social Bookmarking and Networking, Social Media Training, Internet Training, Google AppsTraining, Webmaster Tools Training, Online Marketing Training,Blog Solutions & Integrated Blog Systems, Blogs, Wordpress, Blogging and Microblogging.
Employment
  • Marie Curie
    SEO Manger, 2014 - present
    SEO strategy development Campaign and content strategy Integrated media strategy Analysis and optimisation SEO consultancy
  • Hotcourses
    SEO & Inbound Manger, 2012 - 2014
    Managing three websites within Higher Education (90k visits/week) Writing requirements for development teams Planning SEO strategy for medium to long turn growth and to align with business goals. Optimisation for large (600K + pages) database-driven sites Guiding editorial, Digital Marketing, UX & design teams to implement SEO best practices Social media management and outreach Content curation Backlink profiling –competitors and business sites Backlink prospecting via numerous tools and techniques Using seo tools such as GA, WMT, Moz, AWR, Xenu etc Providing CMS specifications based on SEO requirements Comprehensive keyword research
  • Metropolis
    SEO Marketing Manager, 2012 - 2012
    Managing the SEO & Inbound Marketing for 18 Sites (B2B & B2C) Plan and deliver SEO of editorial content on a regular basis. Comprehensive keyword research, analysis and selection. Comprehensive SEO auditing of the websites to provide valuable suggestions. Work closely with Editorial/Commercial/Web teams to ensure consistency in SEO strategy and implementation across multiple websites. Measure and report on the effectiveness of SEO. Create Excel charts and data presentations that best communicate data insights to commercial managers. Monitor and analyse organic search engine website activity, traffic trends, SERP rankings through SEO campaign management tools, such as Google analytics and Google Webmasters tools. Providing training and support to managers/editors in SEO/Email/PPC (Adwords)/Social Media Marketing. Monitor, track, and report on SEO/Email/PPC (Adwords)/Social Media campaigns strategies in generating increased web traffic and conversions. Keeping up to date with latest online marketing developments in order to further improve campaign performance. Quality Control and End User Testing SEO 'best practice' training
  • Majestic Digital Marketing
    Digital Account Director, 2011 - 2012
    Creating and maintaining strong relationships with clients, contractors and partners. Responsible for the successful planning, execution, monitoring, control and closure of projects. Project managing a team of four web developers plus web designers. Creating keyword optimised copy for websites, blogs and marketing materials Social media marketing - creating company profiles, Facebook landing pages, integrating company Blogs and websites with Facebook, Twitter and LinkedIn. On page/off page SEO site analysis, implementing SEO recommendations. Link building/content outreach, Google analytics and webmaster tools, blogging and setting up Google Apps. Maintaining Newsletter lists and Editing HTML Newsletter and initiating monthly broadcasts. Tracking PPC campaigns on Google Analytics Facebook and LinkedIn advertising Landing page optimisation
  • XTmotion
    Project Manager, 2009 - 2011
    Manage web projects from inception to completion. Using tools such as activeCollab, Jira, trello, redmine, etc Manage team of fifteen web developers, prioritising tasks and workloads for timely completion of milestones. Liaise with clients regarding requirements, advising on how their website/online presence can fulfil their business goals. On-Page SEO & Creating Social Media Assets Daily optimisation of PPC campaigns UX Testing
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Kent UK
Previously
Dublin - Newport - London
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