What are some effective techniques for building (earning) links?
In his latest Webmaster Help Video, Head of the Google Webspam Team, Matt Cutts, responds to a viewer query regarding sustainable link building approaches.
In his response, I feel Matt gave some pretty solid advice for relationship and community building and content assets that oftentimes earn links due to the value they provide including:1.
Be a part of your community - answering questions, adding value, building relationships and creating advocates2.
Publish original research - comparing products, providing valuabe, unique insight into a product service solution3.
Utilize social media - participating in social media to build relationsihps and create additional opportunities4.
Start a blog - create great content and establish yourself as an authority.5.
Create how-to and tutorials - while it may not earn a ton of links, optimizing for a question or long-tail query can increase the visibility of you content in organic searchWhat else would you add to Matt's list? #linkearning #linkableassets #communitybuilding