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Ned Poulter
Works at AvitaDigital
Attended Manchester Metropolitan University
Lives in Copenhagen
1,229 followers|55,365 views


Ned Poulter

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Fantastic Spontaneous Icelandic Singing at #RIMC14 

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Loved it but it wasn't quite spontaneous, I think
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Ned Poulter

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My Write up from KLM: Service is Sales session by Koen Spiers at #RIMC14  on +State of Digital 
A full summary of KLM Keynote presentation by Koen Spiers (Social Commerce Manager for KLM) at Reykjavik Internet Marketing Conference
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Great tool by +Bizible Marketing Analytics to auto-tag your campaigns for Google Analytics tracking if you're running BingAds

#ppc   #googleanalytics   #tracking   #analytics   #bing   #bingads  
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Attention señior +Marcus Wickman
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Ned Poulter

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Part 2 of the Mammoth post I co-authored with Andy Betts, entitled:

The UK and US Digital Markets: Content, Search, and Social
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Check out my In-Depth Review of +WebMeUp 

My Latest Article on +State of Digital 
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Thank you, Ned! One of the best WebMeUp reviews I've read to date.
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Nokia’s Digital Transformation Full write up of the stand out presentation from Chris Schaumann at #RIMC14  on +State of Digital 

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A full summary of Nokia’s Digital Transformation presentation by Chris Schaumann (VP of Digital Marketing & CRM) at Reykjavik Internet Marketing Conference
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Airbnb's Positive Economic Impact in Cities Around the World

Can't express my love for +Airbnb more. This is great...
We want to learn about the Airbnb community’s positive impact on the cities we love, visit, and share. We’ve conducted studies in nine cities.
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Check out this neat little collection of SEO software by +Aleyda Solis
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Hampshire Based Designer Looking for Work?

 You could do a lot worse than joining the amazing (and ever expanding) +theMediaFlow  team..! 

#Designer   #design   #job   #digital   #marketing  
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"UK and US digital markets: consumer culture, differences and commonality"

Latest piece created in collaboration with the awesome +ANDY BETTS 
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In his circles
919 people
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Tammy Wood's profile photo
Digital Marketing Consultant, Entrepreneur, Blogger
  • AvitaDigital
    Co-Founder, 2013 - present
  • Miinto
    SEO Manager, 2013 - 2014
    Main internal stakeholder for all SEO related activity, covering local presences across: Denmark, Sweden, Norway, the Netherlands and Spain. Personally responsible for creating, executing and managing all SEO activity and staff in local and international marketing teams. Key focus areas: • Link Development: Developing and overseeing internal link development process. Generating link development tactics, international reporting processes and analysing activity to communicate to local MDs and senior stakeholders. • Content Marketing: Constructing internal content development process, ensuring a dedicated focus on SEO influencing factors. Expanding future content development by analysing successful content to iterate future production on a results-based approach. • Information Architecture: Revised entire product categorisation structure for upwards of 100,000 products. Researching and re-mapping based on user feedback taken from focus groups and local language research. • Technical SEO: Working collaboratively with the internal technical team to create specification for, and overseeing tech-based product releases to ensure SEO best practice was adhered to. • Analytics & Reporting: Fashioned internal SEO reporting for individual markets and global group activity. Analysing and interpreting results to integrate into achieving broader business objectives.
  • Quirk
    SEO Manager, 2012 - 2013
    • Developing full-scale ongoing SEO strategies for a number of key clients including: Norton Rose Fulbright, & SABMiller • Working as a central part to the business development team, identifying & engaging leads then operating as part of the pitching team • Operating as the point of contact in the UK for SEO and technical consultancy • Conceptualising SEO training sessions and delivering them internally, to agency partners and to PR firms
  • Quirk
    Engage Strategist, 2011 - 2012
    • Conducted full site and mobile site technical SEO audits, some including in-depth CMS discovery sessions • Large scale strategy development including: SEO, PPC and social media • Conducted detailed audits and analysis of clients social media assets • Provided consultation, campaign set-up and creative input into a variety of clients campaigns, including: SEO, PPC, PYV video advertising and Facebook advertising for a number of top clients • Developing & delivery of in-agency and external SEOSchool sessions for knowledge share & upskilling of whole team
  • Global Vision International
    Volunteer, 2011 - 2011
  • PushON
    Analyst & Search Marketing Consultant, 2010 - 2011
    • Graduate position working in an intimate specialist SEO agency. Enhancing an already well rounded understanding of the digital industry, developing strong analytical skills & advanced usage of Excel • Provided consultation and creative input into campaigns across a variety of digital media channels including: SEO, PPC, social media advertising, content creation & blogging and corporate social media usage • Collecting and analysing raw data to create actionable insights to assist my team in anything from pitch stage and new client acquisition, to improvement of individual client online marketing campaigns • Acted as account manager for a number of accounts in varying sizes of business. Responsible for providing regular reports, allocating budgets & developing campaign strategy; communicating with various levels of seniority
  • Warner Bros Pictures International
    Marketing Assistant, 2008 - 2009
    • Sandwich year placement assisting media team marketing all theatrical releases across 39 EMEA territories • Assisted local & Pan-European campaign management from budget allocation through to campaign activation • Provided creative input and assisted strategic media planning across a variety of media types including: SEO, print, on air, online, social media, in-game and mobile • Acted as a key contact between local WB EMEA teams, creative agencies and media partners • Personally managed the creation and implementation of Pan-European advertising campaign and competition mechanic across 7 territories on air, Xbox Live, MSN Mobile and online for The Hangover and Yes Man • Responsible for maintaining regular reports, booking travel, compiling expenses and additional admin activities
  • Diana Award
    Ambassador, 2003
  • Global Vision International
    Ambassador, 2011
  • Miinto
    Head of Digital, 2013 - 2014
    Globally responsible for all digital marketing activities across Miinto Group - covering local presence in Denmark, Sweden, Norway, the Netherlands and Spain. Personally responsible for development of all digital marketing related products, establishing and overseeing digital strategy and managing both international and local marketing teams. Particular focus on SEO, PPC and eCRM. Key focus areas: • SEO: Developing and ensuring execution of international SEO strategy, reviewing all tech-based product releases for SEO best practice and operating as main internal stakeholder for SEO across Miinto Group. • PPC: Optimising European PPC accounts across a variety of paid platforms, including (but not limited to): Google AdWords, Criteo, Sociomantic, Facebook Advertising and AdCore. • eCRM: Developing and optimising eCRM strategy across all markets aimed at increasing lead generation, customer re-order rate and overall customer lifetime value (CLTV). • Product Development: Increasing site UX and optimising for improvements in site conversion rates in co-operation with external experts. • Analytics & Reporting: Chiefly responsible for maintaining all digital marketing reporting, delivering detailed insight and analysis that feed into broader business objectives. • Budget Management: Setting and allocating digital marketing budget across entire Miinto Group based on in-depth research, forecasting and critiquing proposals.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
London - Manchester - Leamington Spa - Mombasa
Copenhagen based SEO, Blogging & Digital Marketing enthusiast who thrives on everything geeky. I love traveling and never stop learning....

I am a born and bred digital marketer who thrives on pushing myself to my limit. I am incredibly passionate about SEO, Social Media and Blogging as well as a number of other aspects of Online Marketing.

I blog for a number of websites, including: State of Digital, ReelSEO and

I'm a self-confessed geek a lover of technology as well as a complete travel addict (which I like to refer to as an 'aspiring Indiana Jones'). 

I'm a very big film and TV fan (I mean series, not soaps) and am unfortunately a slave to pretty much anything that has the Apple logo on it. 

I enjoy playing a number of sports as much as I do reading and learning, of which I'm always trying to learn something new!

Contact Info
I love meeting new people, so should you wish to get in touch - please drop me a line!

Bragging rights
I've 'technically speaking' died... Twice!
  • Manchester Metropolitan University
    International Business, 2006 - 2010
  • Trinity Catholic School
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Ned Poulter's +1's are the things they like, agree with, or want to recommend.
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One iPad app you should definitely check out is this one from @Nalden

Quirk 2011 Showreel | Ned Poulter's Blog | Internet Marketing Specia...

I will soon be starting my new job as Junior Engage Strategist at Quirk. Check out their amazing new showreel to see what they're all about!

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Mobilisation of the Nation – #A4Uexpo

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The humble press release was once a factual information sheet, today it’s a much more contentious piece of literature.