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Neal Schaffer
Works at Maximize Your Social
Attended Amherst College
Lives in Irvine, California, United States of America
44,239 followers|2,865,333 views
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Neal Schaffer

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You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Now that you…
Want a new social network for finding and hiring talented employees? Try reddit! Here are the basics for using reddit for social recruiting.
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Do you prefer a scent coming from your computer?

;-) ... only in Japan.

#japan  
 
What scent would you like your computer to diffuse?
Would a fresh smell liven up your workday? In Japan, your computer’s on it! Insert a special flash drive into a USB port, and your chosen scent diffuses throughout your work station.
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Awww...thanks +Nikki Thibodeau !
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Keeping Your Head Above Water with Social Media Tools

Good morning friends! I don't consider myself the "social media tools" guy, but with the recent Social Tools Summit, a lot more people have been coming to me asking for recommendations. I recently did a podcast on the subject with +Bernie Borges over at the Social Business Engine ... I think it was a great interview that also touched upon what the Social Tools Summit was all about. Check it out if you're into social media ;-)

http://www.socialbusinessengine.com/podcasts/keeping-your-head-above-water-social-media-tools/

#Socialmediatools   #socialmediamarketing   #socialmediatips  
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My Best Social Media Advice? Ignore Everyone Else's Social Media Advice

My new podcast for today is a topic that I plan to blog more about ... but instead of listening to everyone around you, do only what YOU think is best for YOUR business or professional brand.

http://maximizeyoursocial.com/best-social-media-advice-podcast-ep-109-540/
In this week's podcast, Neal talks about when not to listen to social media advice, and why your social strategy should be unique to you and your business.
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Yup +Andrij Harasewych - let the data lead you to the answers!
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Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Hotels and social media events go together like bread and butter – hotels can benefit from bringing people in to…
Whether attending or producing a hotel event, one thing is for sure, include social media in your event. Here are some insights from #SocialTools15
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My New LinkedIn Connection Policy

My new policy about LinkedIn invites: Anytime I see someone with these in their profile pic, I won't accept. Agree?

#linkedintips  
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How come nobody puts their backlinks on those? Hmm....
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In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. With over 350 blog posts shared every minute through…
Have a social media influence marketing strategy? Does it include a blog? It should. Here is why your blog should be the hub of your social media influence
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The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising 

If this post doesn't get you thinking correctly about your content marketing ROI, nothing will!

Preview: We know that the average content marketing campaign can deliver the same if not better KPIs than most native advertising campaigns. While some companies have the budget to invest in both tactics, others have to focus on the tactics driving the highest ROI. So, which tactic is right for your brand? via +Kelsey Libert of +Fractl via +Moz 

#contentmarketing   #nativeadvertising  
Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
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My pleasure +Ashley Ruskiewicz !
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Google Plus Collections

Thoughts?

;-)

#googlepluscollections  
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+Neal Schaffer Haha. Can't blame me for trying, right? :) I tooootally understand. I deal with the same in the Social Media Strategy community. 

If you do have any questions about Collections, just let me know - and I'll be happy to answer - hopefully saving you a little time!
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We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Let me know if these helped in the comments section below, or if you have other questions! Podcasting, as…
Have questions about podcasting? Get the answers here! I answer 10 of the most common questions about starting a profitable podcast.
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This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times.…
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+Andrij Harasewych I hate to say I told 'ya so ;-)
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Seven Deadly Sins of Startup Social Media Marketing

Great article about social media marketing, not just for startups, but anyone! via +YourStory 

#socialmediamarketing   #startuptips  
“Yeah, I made mistakes but…life doesn’t come with instructions.” Sure, it does not. But that’s not the case with social media - there’s certainly some good
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Work
Occupation
Social Media Speaker | Social Media Strategy and Social Business Consultant | Social Media Coach | Social Media Author
Employment
  • Maximize Your Social
    present
  • Maximize Social Business
    2013
  • Espial
  • Rohm
  • Wind River
  • DataPath
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Irvine, California, United States of America
Previously
Rancho Palos Verdes - Amherst - Kyoto - Ashiya - Newport Beach - Irvine
Contact Information
Work
Phone
888-541-3429
Apps with Google+ Sign-in
Story
Tagline
Social Media Strategy Consultant, Social Media Speaker, Social Media Author of "Maximize Your Social" and two LinkedIn books, founder of Maximize Social Business
Introduction

Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), Neal is a global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley)  but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity. In addition, Neal is also founder and editor-in-chief of Maximize Social Business, a leading social media for business resource featuring industry thought leaders.

Want to work together with Neal? He works with businesses in the following ways:

* Social media keynote speaker

* Social media strategy consulting 

* Social media coaching (strategy & implementation)

* Custom social media workshops

Education
  • Amherst College
  • Beijing Normal University (Beijing)
  • Tunghai University (Taiwan)
  • International Christian University (Tokyo)
  • Rolling Hills High School
Basic Information
Gender
Male
Other names
Often people misspell my name: Neil Schaffer, Neal Schaefer, Neil Schaefer, Neal Shaffer, Neil Shaffer ... you get the picture ;-)
I recently leased a new car from Thomas Acura, and all I can say is that the experience was a most pleasant one. I never felt pressured, felt that all of my requests were met, and Fernando was one of the best car dealer salesperson I have ever engaged with. It was worth the drive out from Irvine to Covina, so if you live in Southern California, give Fernando a call - and tell him Neal sent 'ya ;-)
Public - a year ago
reviewed a year ago
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