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Neal Schaffer
Works at Maximize Your Social
Attended Amherst College
Lives in Irvine, California, United States of America
47,438 followers|2,916,130 views
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Neal Schaffer

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Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher…
Email works for building sales. How can you combine email and social media? Find out how to use LinkedIn and Twitter to build an email list.
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Neal Schaffer

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Leveraging the Power of Content in Social Media

My latest blog post for LinkedIn gives more background into my new video workshop on how to build and implement a content-centric strategy to social media. If your content piece in social media is missing, read on as to what you might be missing out on!

#contentmarketing   #socialmediamarketing  
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We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business…
Here's how Maximize Social Business skyrocketed its Facebook Business Page Engagement by using Post Planner, tweaking its content strategy, and paid social.
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What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? Instagram as a Major Social Network Instagram has emerged as a dominant social network over the last few years…
An analysis of Instagram new features Search and Explore and the impact they will have on businesses using Instagram for social media marketing.
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This post is currently top-shared so search & explore
it at timelypick.com/marketing (it is on display now).
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I’m excited to share my brand new workshop, Content Marketing for Social, on popexpert.com! I’ll be sharing best practices for all social networks, based on my own data and experiences consulting with companies large and small. My YouTube fans get a special offer – sign up for 50% off today only: http://maximizesocialbusiness.com/popexpertgoju
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To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing…
Learn best practices for content marketing through social media through this unique PopExpert video course developed by social media leader Neal Schaffer.
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‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. The digital revolution has simply made electronic…
Is your non profit finding success on social media? Maybe you need a plan. A comprehensive social content marketing plan will help you get found.
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While social content is well advocated, fundraising isn't really addressed.
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YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily.…
YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This
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You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. As I left for…
Tap into the emotions of your social media followers and you will start to see better results. Here's how you do it!
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Sharing can be logical, but viral sharing is almost always emotional.  I'm not sure what to call it emotionally, but encouraging in-group pride is also important, and the more inclusive the message the more people will share it.

~ +Eli Fennell 
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People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. 86% of people will pay more for a better customer experience, and 89% will go to a competitor after a bad…
Companies that deliver a better customer experience outperform the broad market. Here are 5 ways to engage employees for a better customer experience.
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Good morning friends! Well, it was several months in the making, but my 9-day video workshop on Content Marketing for Social Media is now available on the popexpert platform. The workshop includes live videos, activity worksheets, and a private forum where I can best help those looking to find a better way to do social media marketing through better content.

For my friends, click this link for a 50% off discount: http://maximizesocialbusiness.com/popexpertgoju

Please feel free to share the link and information with your friends ... this is the first of many inexpensive educational products that I hope to release throughout the rest of this year!

#contentmarketing   #socialmediamaketing   #socialmediastrategy  
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+Neal Schaffer Great work Neal! Welcome to the world of Video training. Hope it opens up a lot more doors for you. Rock it Mate!!! - AJ~
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One simple, almost effortless, way to drive more traffic to your website is to increase your tweeting frequency of your evergreen blog posts. Evergreen blog posts are timeless and always relevant. For example, a blog post on Facebook’s latest newsfeed…
You're always looking for more traffic - more Twitter traffic, Facebook traffic and website traffic. Right? Get more traffic with your evergreen blog posts.
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Work
Occupation
Social Media Speaker | Social Media Strategy and Social Business Consultant | Social Media Coach | Social Media Author
Employment
  • Maximize Your Social
    present
  • Maximize Social Business
    2013
  • Espial
  • Rohm
  • Wind River
  • DataPath
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Irvine, California, United States of America
Previously
Rancho Palos Verdes - Amherst - Kyoto - Ashiya - Newport Beach - Irvine
Contact Information
Work
Phone
888-541-3429
Apps with Google+ Sign-in
  • WordPress
Story
Tagline
Social Media Strategy Consultant, Social Media Speaker, Social Media Author of "Maximize Your Social" and two LinkedIn books, founder of Maximize Social Business
Introduction

Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), Neal is a global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley)  but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity. In addition, Neal is also founder and editor-in-chief of Maximize Social Business, a leading social media for business resource featuring industry thought leaders.

Want to work together with Neal? He works with businesses in the following ways:

* Social media keynote speaker

* Social media strategy consulting 

* Social media coaching (strategy & implementation)

* Custom social media workshops

Education
  • Amherst College
  • Beijing Normal University (Beijing)
  • Tunghai University (Taiwan)
  • International Christian University (Tokyo)
  • Rolling Hills High School
Basic Information
Gender
Male
Other names
Often people misspell my name: Neil Schaffer, Neal Schaefer, Neil Schaefer, Neal Shaffer, Neil Shaffer ... you get the picture ;-)
I recently leased a new car from Thomas Acura, and all I can say is that the experience was a most pleasant one. I never felt pressured, felt that all of my requests were met, and Fernando was one of the best car dealer salesperson I have ever engaged with. It was worth the drive out from Irvine to Covina, so if you live in Southern California, give Fernando a call - and tell him Neal sent 'ya ;-)
Public - a year ago
reviewed a year ago
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