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Neal Schaffer
Works at Maximize Your Social
Attended Amherst College
Lives in Irvine, California, United States of America
41,352 followers|2,706,073 views


Toxic Contamination Discovered at Portola High School in Irvine, California

As a resident of the Irvine Unified School District, possible contamination at a site where they are building the new Portola High School really worries me.

#irvine   #orangecountycalifornia   #iusd   #portolahighschool  
Irvine officials disregard mounting health and safety risks. After years of controversy — and despite recently discovered evidence of dangerous toxic contamination — Irvine School District (IUSD) officials are continuing to push ahead with construction at the site of the new Portola High School, which IUSD officials have pledged to open in September of 2016. …
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Neal Schaffer

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One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless?  I’m going to tell…
What do you need to know about content marketing & social media? 2 concepts to make this simple as possible for you to embrace and share with your team.
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Here's some birds of paradise to brighten up the rest of your day ;-) #flowers #flowergram 
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Neal Schaffer

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There is no doubt that content plays a huge role in modern business success. Content creation, curation, and distribution are three must-do activities. Your particular role may require you to do each activity in varying percentages when compared to…
Content creation, curation, and distribution plays an important role in social CRM. Communicate effectively in written form is a business differentiator.
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Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email…
When it comes to marketing, reddit can help you grow a laser focus on what's important. It will help you get better at trimming excess fat, so to speak.
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We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. While you…
We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the
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You're leading the chat in this area- good one Neal! +Neal Schaffer 
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I did a pretty lengthy interview with the folks over at +linkbird_de ​, a German SEO and social media tool company, about all things social. Check it out for a casual read ;-)

#socialmedia   #marketing   #seo  
Increase ROI from social channels with help of a well-thought strategy and social media monitoring habits >> Tips from social media leader Neal Schaffer.
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NEW! Google Contacts: Organize Your Gmail Contacts Easily

This is really, really nice. 

+Bradley Horowitz today announced the release of Google Contacts (in Preview). Google Contacts allows you to organize and manage your Gmail contacts quickly and easily, and with a very beautiful UI. 

Check it out at
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^^^^ jealous
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15 Lessons on Creating Compelling Webinars That Convert

Honored to have been included on this +BuzzSumo post by +Henley Wing . Which is your favorite tip?

#webinar   #marketing   #buzzsumo  
Here at BuzzSumo, we’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In … Continued
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It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015.  Before then, as soon as Selection Sunday concludes, millions of workers…
March Madness, and other events, will not disappear, employers should take the time to put policies and plans in place in dealing with social media use.
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Neal Schaffer

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When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. One of the games we kids played in the show was called “king of the mountain” – the idea of the game is if you could knock…
In the social video world, YouTube is king of the mountain, but Facebook and Twitter have dreams of knocking YouTube off its pedestal.
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Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Facebook’s latest algorithm update is likely in response to two things: perhaps a back-handed response to…
Hospitality brands are looking for new and enticing ways to market their restaurants, bars and hotels. Find out how Facebook marketing with video can help.
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agreed just did a test and had 400% increase in reach
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Social Media Speaker | Social Media Strategy and Social Business Consultant | Social Media Coach | Social Media Author
  • Maximize Your Social
  • Maximize Social Business
  • Espial
  • Rohm
  • Wind River
  • DataPath
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Irvine, California, United States of America
Rancho Palos Verdes - Amherst - Kyoto - Ashiya - Newport Beach - Irvine
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Social Media Strategy Consultant, Social Media Speaker, Social Media Author of "Maximize Your Social" and two LinkedIn books, founder of Maximize Social Business

Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), Neal is a global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley)  but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity. In addition, Neal is also founder and editor-in-chief of Maximize Social Business, a leading social media for business resource featuring industry thought leaders.

Want to work together with Neal? He works with businesses in the following ways:

* Social media keynote speaker

* Social media strategy consulting 

* Social media coaching (strategy & implementation)

* Custom social media workshops

  • Amherst College
  • Beijing Normal University (Beijing)
  • Tunghai University (Taiwan)
  • International Christian University (Tokyo)
  • Rolling Hills High School
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Other names
Often people misspell my name: Neil Schaffer, Neal Schaefer, Neil Schaefer, Neal Shaffer, Neil Shaffer ... you get the picture ;-)
I recently leased a new car from Thomas Acura, and all I can say is that the experience was a most pleasant one. I never felt pressured, felt that all of my requests were met, and Fernando was one of the best car dealer salesperson I have ever engaged with. It was worth the drive out from Irvine to Covina, so if you live in Southern California, give Fernando a call - and tell him Neal sent 'ya ;-)
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