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Neal Schaffer
Works at Maximize Your Social
Attended Amherst College
Lives in Irvine, California, United States of America
43,568 followers|2,816,173 views
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Neal Schaffer

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When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This means the design…
When visitors click from Facebook ads to landing pages you have 8 seconds to capture their attention. Here's how to create landing pages that convert.
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You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. So chances are you’ve started a blog. The problem is, we’re business owners, not…
Here are the indicators that help us to identify that a blog is failing before it hits rock bottom, and suggestions on how you can turn it around.
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Neal Schaffer

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China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held…
Need to reach Chinese women? Here are the top social media sites in China which women use to learn about fashion and make-up.
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Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. In my most recent articles, I emphasized the importance for professionals and CEOs to build a digital identity, personal…
Looking to build your brand with influencer marketing? In this article you'll learn 4 rules to building relationships with influencers that last.
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Many business owners know that it’s important to have a presence on Pinterest but are unsure on how to get started.  This article will change that!  Below are the steps and best practices for a business to get started on Pinterest. Create A Business…
Thinking that your business needs to be on Pinterest? Here are the steps and best practices for using Pinterest for business.
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Neal Schaffer

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Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold…
Wondering how to raise your brand awareness? This article will help you understand your customers motivations.
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Tell me who you need to hire, and I will tell you how to find them. When catching Pokemon (please tell me you know what I’m talking about, if not check it out here) or hunting, you don’t use the same approach to catch a deer (or a Pikachu) and a pheasant.…
For social recruiting, what social networks will help you find highly qualified candidates with very specialized skills? We show you in this post.
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No mention of Google+ !!! Most mature candidates would be available on this platform. Off-course you need to be a mature HR to find the gems here.

I like Quora to research the candidate by seeing the type of answers they provide on specific domain.
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Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise…
The 1st Social Tools Summit will be in Boston on May 12, 2015. Learn why you should attend for networking and fun while learning how to scale social ROI.
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Can I help you? ;-)
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Neal Schaffer

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Social media experts share their top social media marketing strategy for successfully marketing and growing your business online.
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Thanks for the comment +Darrel Cole ! I didn't actually write this post but contributed to it. I think what you are doing is bang on - it really does come down to communication and connections!
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Oktopost: The Definitive B2B Social Media Management Tool

Tuesday Greetings! Have you heard of the B2B social media management tool Oktopost? I had a chance to interview their CEO +Daniel Kushner and talk about the differences between B2B and B2C social media, how to measure social media ROI, and much more. Of course, if you come to the Social Tools Summit you'll be able to meet Daniel IRL and find out LOTS more about how to utiliize Oktopost and many more other social media tools ;-) Enjoy!

http://maximizeyoursocial.com/oktopost-definitive-b2b-social-media-management-tool-podcast-ep-103-515/
Neal Schaffer introduces you to Oktopost, a social media management tool for B2B businesses, and its founder Daniel Kushner. B2B social media marketing.
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Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter & Instagram

Good morning friends! I had a reinvigorating day at the beach yesterday with the family and in-laws in town. Although I live in Orange County, I MUCH prefer the beach near where I grew up in Redondo Beach, but I digress ;-)

I had a chance to interview Emeric Ernoult, the CEO of AgoraPulse​, at the recent Social Media Marketing World, and I published a podcast from the conversation. Agora Pulse is one of the many sponsors of the upcoming Social Tools Summit, but more importantly, has slowly been progressing from a Facebook campaign platform to a Facebook/Twitter/Instagram relationship management dashboard. Check out the podcast for more details - and make sure you sign up for a trial if you haven't seen Agora Pulse lately!

http://maximizeyoursocial.com/reintroducing-agora-pulse-social-engagement-dashboard-facebook-twitter-instagram-podcast-ep-102-512/
At Social Media Marketing World last week, I met Emeric Ernoult, CEO and Co-Founder of Agora Pulse. Agora Pulse is a great social engagement dashboard tool.
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Neal Schaffer

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Hey - vaseline seems to have worked - thanks!
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Work
Occupation
Social Media Speaker | Social Media Strategy and Social Business Consultant | Social Media Coach | Social Media Author
Employment
  • Maximize Your Social
    present
  • Maximize Social Business
    2013
  • Espial
  • Rohm
  • Wind River
  • DataPath
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Irvine, California, United States of America
Previously
Rancho Palos Verdes - Amherst - Kyoto - Ashiya - Newport Beach - Irvine
Contact Information
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Phone
888-541-3429
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Story
Tagline
Social Media Strategy Consultant, Social Media Speaker, Social Media Author of "Maximize Your Social" and two LinkedIn books, founder of Maximize Social Business
Introduction

Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), Neal is a global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley)  but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity. In addition, Neal is also founder and editor-in-chief of Maximize Social Business, a leading social media for business resource featuring industry thought leaders.

Want to work together with Neal? He works with businesses in the following ways:

* Social media keynote speaker

* Social media strategy consulting 

* Social media coaching (strategy & implementation)

* Custom social media workshops

Education
  • Amherst College
  • Beijing Normal University (Beijing)
  • Tunghai University (Taiwan)
  • International Christian University (Tokyo)
  • Rolling Hills High School
Basic Information
Gender
Male
Other names
Often people misspell my name: Neil Schaffer, Neal Schaefer, Neil Schaefer, Neal Shaffer, Neil Shaffer ... you get the picture ;-)
I recently leased a new car from Thomas Acura, and all I can say is that the experience was a most pleasant one. I never felt pressured, felt that all of my requests were met, and Fernando was one of the best car dealer salesperson I have ever engaged with. It was worth the drive out from Irvine to Covina, so if you live in Southern California, give Fernando a call - and tell him Neal sent 'ya ;-)
Public - a year ago
reviewed a year ago
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