3 C’s of Effective Relationship MarketingTo succeed at capturing the attention of today’s busy online consumer, you must be able to effectively woo potential clients.
Much like dating, consumers want to be courted by your company long before you shove a product or service down their throat.
Just think back to one of your first-date experiences. Without some courting and wooing, rounding first or second base would have been impossible.
In fact, even attempting to “make a move” might have sent your date heading for the hills.
While social media might make consumers more accessible than ever before, pouncing on the opportunity without understanding their needs is a huge mistake.
Not only do you need to know your customers, you need to help them truly fall in love with your business.
I recently joined +Wade Harman
on his weekly Google+ Hangout, focused on relationship marketing, social media, and building connections online and was inspired to dive deeper into the thoughts shared between +Jeff Sieh
, +Lany Sullivan
and I on the show.
Below are three C’s critical to using relationship marketing effectively within your business:
conversation, communication and community.1. Create Meaningful Conversations
Relationship marketing, often defined as “relational versus transactional” marketing strives to put the relationship between business and consumer at the forefront rather than as an afterthought.
No longer an accepted practice to simply push out a marketing message, businesses and brands are now expected to create conversation and establish rapport through their social channels.2. Communicate Value
Instead of looking at your product or service and saying “what,” look at it and ask “who?” Who can I serve, help, give a little bit more to as opposed to what can I sell them today? I guarantee, the who is what will inspire engagement and ultimately, the action to purchase your product or service.3. Embrace Your Community
Relationship marketing isn’t necessarily just about building relationships. It’s about nurturing and improving upon them.
The goal is to move away from the days of simply building relationships and into an era where we ARE the relationship.
STRIVE EVERY DAY TO GIVE MORE, SHARE MORE, DO MORE, BE MORE!
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