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NP Digital
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Delivering a Qualified Digital Audience
Delivering a Qualified Digital Audience

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Instead of selling a particular product, brands have the opportunity to create content that will engage their audience. And the secret to achieving this infectious engagement is through agile content that speaks to the human condition. Forget about B2B or B2C, we’re now focusing on H2H (human-to-human) centric communication that evokes a fireworks display of emotion, which ultimately triggers a reaction. And, if various brands are looking to see a rise in sales, they are in desperate need of some awe-inspiring content that leaves people feeling, well, mushy. 

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For anyone who knows anything about Google and how it works, the golden rule has always been ‘Never post duplicate content’. After all, since its most recent algorithm update, Google places immense emphasis on posting content that is high quality, relevant and interesting to read and, in the process, penalising websites that are not doing this. However, there is a massive difference between posting duplicate content and repurposing / re-using your already-existing content. For example, simply re-posting an old blog post onto the same platform is pretty pointless and will definitely not do anything positive in terms of your standing with Google. However, transforming a formal press release into a few casual, engaging blogs will do wonders in terms of reaching a broader audience and leaving a bigger impression.

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In this interview with Jeremy Maggs, Ido describes how Outbrain gives business owners insights into their best performing pieces of content and how they can learn which publishers are driving their audience. 

Find out more and watch the video clip:

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Outbrain Think Tank: Food for Digital Thought

National Positions salutes all forward thinking digital minds who will be attending the IAB Digital Summit. A quick reminder that the event is on the 19th of February 2015 at the Turbine Hall, 65 Ntemi Piliso St, Newtown, Johannesburg. 

For those of you have not yet registered: it’s not too late! One of the highlights of this summit is undoubtedly the breakaway Think Tank sessions, hosted by Outbrain, our partners in innovative content marketing. Ido Yerushalmi, senior director of EMEA business development at Outbrain, will offer his insights on search-aware content marketing and how it helps to engage with customers in a meaningful way. For a preview, take a peek at his interview with Jeremy Maggs on Maggs on Media.  

Don’t miss this opportunity to discuss content marketing with some of the greatest minds in the industry. Register for the Outbrain Think Tank on the link below - spaces are limited!     

Remember, the Think Tank sessions are free, all you have to do is register to attend.

We look forward to seeing you there!

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The online community is changing. Consumers and online users pay more attention to social signals and high-quality content that is relevant for their needs. That is why business owners and digital marketers need to make a fresh assessment of their Search Engine Optimization efforts.

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Is your Marketing Effective?

Marketing your business is one of the most important steps you have to take in order to be a successful businessperson. People should think of you whenever they are looking for any of your products or services. This is where your marketing strategy plays an essential role. The tricky thing about effective marketing is that you also have to be seen as the reliable expert who knows almost everything about your industry.  This is where the difference between Outbound and Inbound marketing comes to into play. 

Traditionally, marketers are there to spread the word about a specific brand. This can be for various reasons from promoting a new product, announcing the existence of a new initiative or to increase the number of people who come into a store. There are many ways that traditional marketers use to get the attention of potential consumers:  

• Television adverts at peak times

• Billboards on high-traffic roads

• Radio adverts on popular radio stations (relevance also plays a role when judging popularity)

• Tactical ambient adverts (intelligently using the environment to deliver a message)

• Print adverts – usually found in newspapers and/or magazines

• Direct mail – these are the adverts you get in your mail 

• Street pole adverts are also found on high-traffic roads 

These are all aspects of outbound marketing. Using this form of communication allows you to reach a very broad audience.  Nonetheless, the disruptive nature of traditional marketing does not guarantee any immediate results. This is simply because you are targeting many people who are not necessarily looking for your product or service at the time. 

Alternatively, inbound marketing allows you to communicate with people who are already interested in the products or services that you offer. And because it exists in the digital world, it is easy to measure your Return on Investments (ROI). As opposed to the “talk at” potential customers approach that is essential in outbound marketing, to get more consumers using the inbound method entails “engaging with” customers by providing value in the form of information or entertainment. This can be achieved in a variety of ways including;

• Creating industry-relevant blogs that draw people to your website. You can also curate blogs written by other bloggers so that consumers can trust in the fact that the content you feed them isn’t bias;

• Distributing relevant or entertaining images, audios and videos;

• Using social media to interact with consumers and build brand loyalty;

• Implementing an effective Search Engine Optimisation (SEO) strategy that will boost your website’s rankings on search engines like Google, Bing and Yahoo allowing potential customers to find your business easily.

This method of marketing has proven to be more effective than outbound marketing, especially in today’s digital world. Numerous companies’ internet marketing campaigns fail because they still try to “talk at” consumers. Nonetheless, the key to a successful marketing campaign lies in the fusion of both methods.
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Has your website been up and running for months or even years, but you’re still not getting any value out of it? Then it's about time you tried something Different. Contact National Positions SA to take your online business to the next level. 
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Choose an SEO company that's always up-to-date with industry trends, while constantly producing innovative ideas to get your website ranking high on search engines. Choose National Positions South Africa.
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Are you still trying to get away with low quality website content? Stop right there! Substandard content could be the reason your website isn't ranking well. Rather invest in quality website content that will improve your website's search engine rankings and increase traffic to your website.
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Google algorithm updates like Panda and Hummingbird are the cause of website rankings dropping world wide. Find out more about these algorithm updates and how to improve your rankings on #Google search results pages after the updates. #algorithmupdate  
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