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Nathan Nicholls
Digital marketing & analytics consultant
Digital marketing & analytics consultant

Nathan's posts

Hey all,

I'm trying to construct a URL for cross-domain tracking purposes via Google Tag Manager. I would like to set a custom GA cookie parameter, replacing the _ga with a custom parameter e.g. _myCookie (using linkerParam).

At first I tried changing the cookie name value to _myCookie but that didn't appear to do anything (possibly due to the way autoLinker behaves?) hence looking into the custom decoration method but was wondering if anyone had any advice on implementing this method via GTM? Any help would be greatly received.

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Limitations of Dashboards in Google Analytics

Hi all, I wonder if anyone can help me - I have a very specific question re Google Analytics dashboard limits. Currently there is a limit of 25 private dashboards and 50 shared dashboards per account.

Does this same restriction apply to Google Analytics Premium/360 accounts?

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Introducing Deeplinking from GA to AdWords
/by +Joan Arensman  #analytics   #adwords  

The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. 

In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”):

Hi all, I have a quick question re the data import feature in GA. I have a legacy GA account with 3+ years of data and a new GA account that is 1+ year old. A new account was created some time ago which replaced the legacy tracking ID.

Has anyone ever used the data import feature to import any legacy GA data from one account to another? I appreciate it would not necessarily give you an in-depth view / advanced ability to segment report data but perhaps it has been done to inject some benchmarks?

Has anyone ever explored such a scenario?

I'm considering a best practice approach for managing event pages for a client (although the same could be applied to job vacancies). 

Essentially, event pages are being deleted from the website once the events are over, returning a 404. I am considering leaving the pages on the site and managing them within an event archive (there will be roughly 10 per month) and continuing to allow crawler access (200) to all event pages. Some say leave a 404, others would say implement a 301 to the event category and some online forums even suggest returning a 410. Some of the event pages will also be updated post launch with slides etc.

Pre-panda/phantom, this would have been an easier decision to make, as there would have been less risk associated with poor UX, but now I would value a second opinion on how best to tackle this scenario, or if there are others that have handled similar projects for large recruitment agencies/event aggregators? 

Any suggestions/advice will be greatly received. 

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I'm having issues trying to manually append the linkerParam or client id to a custom form via Google Tag Manager. I'm sending users from a website to a third-party booking engine (allowLinker is true on destination domain both domains share the same Google Analytics account. Worth noting, the destination domain is on a manual Universal implementation whilst the source domain is on GTM with Universal firing.

I've constructed the custom form URL and the linkerParam variable is returning undefined (the URLis being constructed via an external file here:

I discovered this article from Dec 2014 which includes a suggested workaround but this doesn't work and returns undefined:!topic/tag-manager/PLjk1ahL4Cw - this is the only reference I can find.

Any help or a point in the best direction would be much appreciated Cheers.

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We're super excited to be taking part in the 2015 BIMA Digital Day. The team will be up at Beaulieu Convent School on Tuesday 17th November to pass on digital knowledge and inspire the AS & A Level students of Beaulieu Convent, De La Salle College & Victoria College #DigitalDay15

Digital Day Agenda:

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There are often scenarios where it is not yet possible to migrate a client to Universal or where you would like to run both Classic (CA) and Universal Analytics (UA) side-by-side in GTM.

Here is my issue - I have all of my tags setup with custom dimensions and other configurations applied to a UA tag - I now want to replicate the UA config in CA. It would be useful if I was able to copy the UA tag and change the tag type from CA to UA without having to input my variables again. This would be a useful feature / time saver - I appreciate that the tags are different but for event tags this should be a 2 click process as oppose to a 2 min process. 
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I have a very specific issue I hope someone can help me with. On IE9 we are having some issues with 301 permanent redirect caching. We would like to consider migrating all HTTP pages to HTTPS using a 301 redirect but are fearful that this may result in IE 9 users arriving on a 404 page.

We are looking to migrate our clients website from HTTP to HTTPS and our preference would be to implement 301s over 302s, but in fear of IE 9 issues being raised we are a little hesitant. I have two questions:

1 - Has anyone experienced any similar issues with IE 9 301 redirect caching & can they advise on a solution (if one exists0?

2 - When implementing internal redirects e.g. from a HTTP to HTTPS page, would a 302 suffice or should this always be a 301. 

I would appreciate any thoughts & similar experiences around how to handle this issue. 

I'm based in Jersey, Channel Islands (which is a small islands near France). There is a localised version of Google -, but unlike most other countries, there is no country redirect being forced for queries performed on so all residents of the island are suffering from a very poor Google search experience with most results showing 'New Jersey' results.

This is a very unique question which I should imagine only Google can comment on, but surely if there is a localised version of the search engine available then it would make sense to force the localised version? 

Can anyone at Google comment on this, or can anyone in the community advise on who I should work with to resolve this issue?
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