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Nate Long
Works at Nate Long Marketing
Attended Florida State University
Lives in Tallahassee, FL
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Nate Long

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This start-up company wants to target users with ads based on what they're actually watching. If they get the technology right, it could be very beneficial to marketers.
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Great article by Micah Solomon, where we both argue (I'm quoted in the article) that "proactive self-service" is a great strategy for serving Millennial customers. 

We Millennials like to help ourselves and often do a lot of research before even stepping into a brick-and-mortar store. That doesn't mean we'll never ask for advice/help, though. It's just the type of help that usually goes beyond the standard "where are the light bulbs?" 

Ace Hardware is great at this. Many of their competitors on the other hand have an army of staff who know where stuff is, and can transfer me around to five different people like nobody's business, but can't actually answer any substantive questions related to the project I'm working on.
Want to alienate your customers good and quick? Require them to waste time and effort contacting your business for what I refer to (with my less squeamish customer service consulting clients at least) as Stupid Sh-t™: questions that customers are likely to have, that you as a provider should have predicted would come [...]
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Watch this video of Devonta Freeman's reaction after the Miami game. Good stuff!

  #fsuvsmia   #fsu  
devontafreeman's video on Instagram
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What do you do when your boss wants to be friends on Facebook? Read on.
Anyone who uses Facebook is familiar with the awkward feeling of receiving a friend request from someone they would rather not share every intimate detail of their private life with. When it’s a work
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What a cool idea! Do you think it will catch on? Obviously, there are some differences between renting a house vs. a storefront.
Now more than ever, both big brands and independent merchants are looking for flexibility in the way that they reach consumers. With Storefront, they're able..
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How has the social media department at Malaysia Airlines responded to missing Flight MH 370? Find out below.

#crisissocialmedia   #malaysiaairlines  
The disappearance of Malaysia Airlines flight MH 370 has inevitably captured the attention of the world - not least because so little of its fate is known.
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Nate Long

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Now that's what you call a groom's cake!
 
Now this is what you call a groom's cake! We have some very creative clients! #yeticake   #weddingcake
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Crazy idea of the day: Make Oculus Rifts for chickens so they think they're free-range.
Problem: Too many chickens don't have room to roam around and be happy. Solution: Strap virtual reality headsets onto said chickens so they think they're free-range. No seriously, an assistant professor at Iowa State University seems to think this is a good idea, but he has to be kidding. Right? RIGHT?!
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The Largest Vocabulary in Hip Hop. You have to check this out. Great data here to show who is truly the most lyrically diverse using each artist's first 35,000 lyrics. Wu-Tang totally dominates. But who would you guess is higher out of Jay-Z, Lil Wayne, Outkast and Tupac?
Literary elites love to rep Shakespeare's vocabulary: across his entire corpus, he uses 28829 words, suggesting he knew over 100000 words and arguably had the largest vocabulary, ever. I decided to compare this data point against the most famous artists in hip hop. I used each artist's first ...
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The new Amazon Fire TV is out. Looks very promising and I'm a fan of the game controller. What do you think? Will you buy it?
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Yeah, I have too many already myself. Roku, Chromecast, a "Smart" Blu-Ray player and a WDTV Live. Wii U arrives tomorrow. Yikes...
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This is a great read for anyone in the digital advertising industry. What will come of cookies, and will the alternative be better or worse for marketers? Better or worse for privacy/users?
Summary: Cookies as a user tracking mechanism have come under fire recently — partly due to privacy concerns and partly because they simply aren’t very useful in a mobile world. Here are some alternatives.
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Want to know how Google actually works? Check out this excellent infographic created by PPCBlog.

#seo   #seotips  
Sometimes, in order to better understand SEO and SEM, it helps to take a few steps back by first understanding how Google works. This infographic will tell it all.
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People
In his circles
699 people
Have him in circles
707 people
Tigran Hovhannisyan's profile photo
Men's Fashion Shirts Online's profile photo
youssef rezzaki's profile photo
Ultimate Smile Dental's profile photo
Leslie McLellan's profile photo
Dips aidezmonpc's profile photo
Jennifer Porter's profile photo
Sean Foster's profile photo
Donna Hull's profile photo
Work
Occupation
Strategic Marketing Consultant | Social, Mobile, PR, Content, Web
Skills
social media marketing, public relations, content marketing, digital marketing, mobile marketing, blogging, marketing communications, email marketing, customer relationship management, public speaking, media relations, event management, wedding planning, customer service, content management, media relations, strategic partnerships, online advertising, influencer marketing, facebook marketing, integrated marketing, association management, travel and tourism marketing, health supplement marketing, biotech marketing, newsletters, partner relations, partner development, membership development, membership recruitment, client engagement strategy, graphic design, wordpress, prweb, vocus, cision, photoshop
Employment
  • Nate Long Marketing
    Tourism Marketing Consultant, 2013 - present
    Nate Long is a strategic marketing consultant who specializes in social, mobile, content and PR. He's helped more than 100 businesses gain exposure, increase sales and build critical relationships with customers, while saving them from expensive agency and employee overhead costs. Most of his clients are in the travel and toursim industry, where he works with accommodations, restaurants, attractions, destinations and other tourism industry businesses. Nate also specializes in health supplement marketing that is both compliant and effective. Learn more at NateLongMarketing.com.
  • Amplify Entertainment
    Owner, Professional Disc Jockey, 2006 - present
    Amplify Entertainment embraces the evolution of DJ entertainment. No longer is a DJ with decent equipment, a large music collection and microphone skills enough to satisfy the needs of a 21st century event. Guests expect more; they expect to be wowed. Amplify Entertainment connects with your guests in unique and fun ways. The Hey DJ! Mobile Request System allows guests to make song requests using their iPhones or Android smartphones via mobile website, text message, QR code or even tweet. The company specializes in weddings, corporate events, parties and other celebrations. Amplify Entertainment is a winner of the 2012, 2013 and 2014 WeddingWire Bride’s Choice Awards for Tallahassee, Florida. Amplify Entertainment is also a member of the Tallahassee Association of Wedding Professionals (TAWP).
  • Vascular Health Sciences
    Director of Public Relations & Social Media Marketing, 2012 - 2013
    Responsibilities: • Grow brand awareness and loyalty through social media marketing for four brands using an integrated and accountable approach, including organic, grassroots, advertising, promotional and local efforts. • Engage with brand fans and prospective or existing customers through social channels to promote customer service, connect and build networks and generate sales. • Direct the company’s consumer-targeted public relations strategy and implementation, including campaign development, media and blogger relations, community participation, influencer alliances and feature/editorial writing. • Direct the editorial direction of blog content for Arterosil.com and ArteryHealth.org. Manage and/or write daily blog content promoting health and wellness. • Create, curate and share content relevant to the company’s target audiences to establish expertise, grow relevance and build trust. • Lead and coordinate event marketing efforts, including securing speaking engagements, directing conference exhibition, managing sponsorships, and creating promotions. Network and engage with key groups and individual. • Ensure and encourage a strong knowledge of regulatory guidelines as they relate to marketing and promoting dietary supplements and health products. Results: • Generated more than one million impressions from nearly 2,000 instances of online pick-up leading to more than 1,300 recorded actions taken from online exposure through public relations efforts within first three months of implementing PR strategy. • Increased Facebook fan count of consumer product page from just more than 100 to nearly 10,000 with more than 1,500 people talking about the brand reaching nearly 230,000 people on Facebook weekly, within three months of launching a sophisticated and agile social content and ad strategy involving split-testing and highly targeted communications. Advertising costs per action, click and thousand reached levels significantly lower than industry standards.
  • Florida Public Relations Association - Capital Chapter
    Director of Membership, 2012 - 2013
    • Lead new member recruitment and membership retention initiatives for the largest chapter in Florida. • Work in conjunction with Director of Communications to create and deliver benefits messaging to current and potential members. • Submit membership reports to the board at each Board of Directors meeting. • Direct the board's approval of new member applications and submit to the state office for processing. • Plan and conduct an annual membership drive. • Work with the state office to keep its records of chapter members accurate. • Oversee the following chairs and committees: - Student Liaison - Diversity Committee - Member Social Events Committee - Senior Member Development Committee
  • Florida Public Relations Association - Capital Chapter
    Emerging Technology Chair, 2009 - 2012
    • 2011 FPRA Capital Chapter Member of the Year • Manage FPRA Capital Chapter website communications. • Lead Social Media Committee efforts for the Capital Chapter. • Manage Capital Chapter online communications on Facebook, LinkedIn, Twitter. • Educate Capital Chapter members about social media tactics and trends via column in the PRiority! newsletter.
  • VISIT FLORIDA
    Industry Relations Manager, 2010 - 2012
    • Serve as marketing consultant to VISIT FLORIDA's nearly 12,000 industry Partners, strategic alliances and web affiliates in marketing opportunities. Ensure strong knowledge of all marketing, PR, promotions, sales and ad programs to improve engagement, loyalty and increase revenue streams. • Manage industry communications -- including website, social media, email, direct mail and webinar messaging -- and direct customer relationship management of tourism industry businesses. • Manage customer service processes covering relationships and communications with Partners, industry members and business leaders. • Manage and monitor the Partner retention process to meet organizational Partner engagement, retention and revenue goals. • Ensure strong knowledge of the organization’s CRM systems and processes. Maintain dashboard statistics related to Partner investment and participation, as well as B2B communication and marketing effectiveness. Recommend innovative improvements to the CRM system and processes to the IT Director. • Oversee the three-member, Tallahassee-based Industry Relations team and the five-member Industry Relations Support Team call center that is responsible for data verification and voice-to-voice industry outreach. • Serve as the organization’s primary contact for trade association agreements and sponsorships, as well as strategic alliance and holding company partnerships. Acquire new accounts, produce collateral and execute contract deliverables. • Attend, exhibit, present and speak at tradeshows, events, conferences and meetings to tell the story of VISIT FLORIDA and promote the importance of tourism marketing. • Serve as the department contact and advocate with the organization’s ad agency and internal creative services department for creating, developing and maintaining promotional collateral. • Serve as cross–department primary team member to execute the Partner billing process to provide invoices, communicate and collect investments.
  • VISIT FLORIDA
    Public Relations Representative, 2008 - 2010
    • Part of VISIT FLORIDA's marketing response team for the Deepwater Horizon oil situation, was in charge of social media messaging (Facebook, Twitter, LinkedIn and social media releases). • Responsible for more than 150 media placements for VISIT FLORIDA and its industry Partners. Placements in top national publications include Southern Living, Coastal Living, The Travel Channel, FoxNews.com, MSNBC.com, Orbitz.com, Atlanta Journal-Constitution, Boston Globe, Washington Post, New York Post, Orlando Sentinel, Miami Herald and the Chicago Tribune. • Lead the 2009 Atlanta-Birmingham Media Mission, the 2010 Chicago Media Mission and the 2010 Washington, D.C.-Baltimore-Philadelphia Media Mission. • Lead VISIT FLORIDA's PR efforts for the 2010 Conde Nast Media Reception. • Work on seven media receptions and five media missions in top markets in 2009 and 2010 with VISIT FLORIDA Partners. • Build and maintain mutually beneficial relationships of trust with VISIT FLORIDA Partners and journalists. • Create and lead VISIT FLORIDA’s industry-targeted social media efforts, including managing the creation of industry/corporate messaging platform, SunshineMatters.org, and building social media messaging channels for the industry on Twitter, Facebook and LinkedIn. • Manage and improve VISIT FLORIDA Partner Editorial Leads program to give Partners easier, more targeted access to journalists. • Create the Quick/Urgent Leads programs for VISIT FLORIDA Partners and journalists on a short deadline. • Create budgets for PR programs.
  • VISIT FLORIDA
    Public Relations Intern, 2008 - 2008
  • RB Oppenheim Associations
    Public Relations Intern, 2008 - 2008
  • Auto Sales of Florida
    Sales Associate & Office Manager, 2006 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Tallahassee, FL
Previously
Warsaw, Poland - Krakow, Poland
Story
Tagline
Strategic Marketing Consultant | Social, Mobile, PR, Content, Web
Introduction
Nate Long is a strategic marketing consultant who specializes in social, mobile, content and PR. He's helped more than 100 businesses gain exposure, increase sales and build critical relationships with customers, while saving them from expensive agency and employee overhead costs.

While working for Vascular Health Sciences, where Nate served as the Director of PR and Social Media Marketing for four brands, Nate drove sales and grew brand awareness of the bio-tech/health supplement start-up company through dramatic social media growth and more than 1.4 million PR-related impressions.

While working for VISIT FLORIDA, Nate managed the company's communication strategy with the Florida tourism industry and acted as a marketing consultant to VISIT FLORIDA’s nearly 12,000 industry Partners, web affiliates and strategic alliances. He pioneered the company's consumer-targeted and B2B social media efforts and his inbound public relations efforts secured millions of impressions for VISIT FLORIDA's investing Partners.

Nate currently serves as the Director of Membership for the Florida Public Relations Association Capital Chapter,  where he was named 2011 Member of the Year. He's known by many as @thePRguy on Twitter, where he's included on more than 300 influencer lists, including the "Top 100 Most Influential Tourism Professionals on Twitter" for 2011 and 2012, alongside Peter Greenberg, Sheila Scarborough and Christopher Elliott. He's often asked to speak at association luncheons, summits, and marketing conferences on topics ranging from social and mobile marketing to Web 3.0. Nate was recently included in Destination Marketing Association International's 30 Under 30 Awards

Nate also owns Florida-based Amplify Entertainment, which received the 2012, 2013 and 2014 WeddingWire Bride’s Choice award in Tallahassee. The company also received an FPRA Image Award and was a finalist for an EMMA for the innovative Hey DJ! Mobile Request System that Nate created. Amplify Entertainment is also a member of the Tallahassee Association of Wedding Professionals (TAWP).
Bragging rights
2014 WeddingWire Couple's Choice Award Winner; 2013 WeddingWire Bride's Choice Award Winner; 2012 Destination Marketing Association International 30 Under 30 Recipient; 2012 Florida Public Relations Association Image Award and Judges Award; 2012 WeddingWire Bride's Choice Award; 2012 WeddingWire Bride's Choice Award Winner; 2012 Effective Mobile Marketing Finalist; 2012 Tallahassee Network of Young Professionals A.C.E. Award 30 Under 30 Finalist; 2011 Florida Public Relations Association Capital Chapter Member of the Year; 2010 VISIT FLORIDA "Shining Star" Award
Education
  • Florida State University
    Public Relations
Basic Information
Gender
Male
These folks rock. When they say Ace is the "helpful place," this is much more than a marketing slogan. I'll go there to not only buy things I need for a project, but to ask and make sure they are indeed the things I need. They are always incredibly helpful and I only wish I could buy more there rather than having to go to Home Depot or Lowe's for the bigger purchases (appliances, etc.) that Ace doesn't carry. Ace is always the first stop unless I *have* to go somewhere else. Keep it up!
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Public - a year ago
reviewed a year ago
Their copy/print department staff are top notch. I send in my print requests/instructions and they always have it ready by the time I come in. Their customer service is incredible. They know me by name and always greet me with a smile. I can't say enough great things about my new friends in the copy/print department at this Office Depot location. They truly go above and beyond.
Public - a year ago
reviewed a year ago
Made the driveway nice and clean again! House siding looks great. One of the main reasons I went with them is because of Nick's responsiveness. Customer service matters!
Public - a year ago
reviewed a year ago
4 reviews
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Like others who have reviewed this dealership, I don't often write reviews, but I've never had a car-buying experience this bad. They told me over the phone when I was comparing prices at other dealerships that they could definitely work with the price target I was looking for and I asked them to make sure, telling them I would be driving four hours each way, and would have to go to the bank to get the necessary funds. I didn't want to waste my time. They assured me it was doable, so I made the trip with my family. Once I got there, they let me take the test drive while my family waited, but then when I got inside, they switched it up taking a hard line on the price, claiming their phone salespeople aren't supposed to make deals via the phone -- probably assuming I would buy anyway since I had already made the long drive and didn't want to leave empty-handed. Bait and switch at its worst. I think they seriously expected me to go for it, saying that they could finance the difference. Wow. Honestly, I should have seen the red flag when I asked them to email me confirmation of the negotiated price. "We can't email the negotiated price, but don't worry we can do it." Can't believe I took them at their word. When I asked to speak with the General Manager to see if there was anything he could do and so I could explain what had happened, I expected him to make it right in some way -- say that it was an error, but that he could work with me on price to a degree. Meet me halfway or something. Or at least be sincerely apologetic since I had wasted more than eight hours of driving. Instead, he came out annoyed to have been bothered and basically told me and my family that he wasn't going to sell me the vehicle anywhere near that price, called me a liar and said the only phone call I made to them was to check to see if the vehicle was there the morning I got on the road (I have phone records that prove otherwise and I'm sure they do too). Then, he walked off in the middle of the discussion. Why would I call just to see if a vehicle is available and drive four hours each way just to look around and not purchase the vehicle? I was stunned and I could tell the front desk staff were too. So here's the good part of the story: We left, I easily found another Toyota dealership with some manners who sold me the same vehicle for a much better price (the price I offered to pay this dealership -- the same price that I was told on the phone was reasonable, but was later told was not). I've been a happy owner for more than a month now. So, don't write Toyota off. There are plenty of great Toyota dealerships out there. This one is the exception. In fact, I wasn't even going to write this review until this dealership began calling my phone this week to try and sell me a vehicle after all that. Seriously? That was the last straw, so here we are. Please do yourself a favor and avoid this place.
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Public - a year ago
reviewed a year ago