This is intriguing -- and you should be sure to check out early reviews in the App store. There's a 1-star (I think) rating that opines about the days of traditional jelly for use on breads, etc. It ends "Stick with Smuckers." Genius.
Great points here on quickly engaging with customers/news consumers and mastering emerging platforms -- including Google Plus. I'd add a fifth point: Read the AP Stylebook entry on social media. Lots of great pointers and quick-hit definitions for the uninitiated.
Husband & dad to 2 covering social media, machinery and irrigation for Farm Journal Media. I'm at email@example.com or 573-581-1585.
Proud University of Missouri journalism alumnus. Social media and news editor/assistant machinery editor for Farm Journal Media. Past gigs: Detroit Free Press, Boonville (Mo.) Daily News and AOL’s Patch.com. Central Missouri resident and family man. It's nice to meet you!