This is a case study how to set up social listening that includes B2B Healthcare and B2B Lighting industry influencer discovery
When they form a relationship with a company, employees become a culture.
A culture is a separate organism living within your company. It has its own purpose and the power to make or break any management plan – and any manager right along with it."
- Saint Mary's CollegeExecutive MBA
- University of Passau
- The MarketingXLerator Blog (current)
- Leaderswest Social Media (past)
- Business2Community (current)
- Digital Marketing Remix (past)
- Social Media Today (current)
- SmartBlogs on Social Media (past)
- Scrappy Women in Business (past)
- SAP Community Network (current)
- Stilettos on the Glass Ceiling (current)
- PSDNetwork (current)
- Medium (current)
- DMNews (past)
- LinkedIn Today Blog (current)
- Online Marketing Institute (past)
- Social Media Day (past)
- BAHREC (current)
- Yerdle Blog (current)
What We Do
Digital marketing cannot be ignored in the age of the Internet, where prospects do their own research online before ever contacting a sales person.
Whether you are new to social media marketing and want to understand how it works or are experienced but need additional support to plan and execute campaigns, MarketingXLerator can help.
We provide individual training and workshops, help you trouble shoot and optimize your existing social strategy and channels, or can help you take your first steps in social media, based on a solid strategy targeted to your particular goals.
Be aware that social media marketing can be labor-intensive and does not work well in isolation (from the rest of your marketing activities). The key is to develop a plan that fits your unique business and resources, instead of blindly jumping on the social media bandwagon.
MarketingXLerator has expertise in creating awareness, engagement and demand, not just through social media but through years of marketing experience in startups and Global 2000 organizations.
Services include but are not limited to:
- Social media marketing strategy development
- Training & workshops
- Channel Optimization
- Writing / Blogging
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- MarketingXLeratorOwner & Founder; Social Media Marketing for B2B, 2011 - presentA B2B Social Media Marketing Consutancy
- SAP AGSocial Media & Online Communities, 2007 - 2012
- EMC Corporation
- Bay Networks
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