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Natascha Thomson
Works at MarketingXLerator
Attended Saint Mary's College
1,172 followers|119,532 views


Natascha Thomson

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Join the Yerdle #Y4M Challenge.
Guest blog by Sara Dunaway-Seitz, Pro Yerdler and #Y4M Challenger Photo taken on my honeymoon, with a Sony Cybershot digital camera I got for free on Yerdle.   One month – no shopping. Should that terrify me? Actually, it sounds pretty great.   Don’t get me wrong, I love shopping as much as the next woman,…
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Can this be true? Goodbye, Google+: Social Network Broken Into Streams and Photos Products. Please say G+ won't go away! 
Tom Maiaroto (Tom M)'s profile photoNatascha Thomson's profile photo
+Tom Maiaroto - I want you to be right :-).
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How Influencer Marketing Drives #Philips’ Digital Command Center
This is a case study how to set up social listening that includes B2B Healthcare and B2B Lighting industry influencer discovery
Recently, we spoke with Damien Cummings, CMO of Philips ASEAN, who is leading a groundbreaking organizational change to a fully-digital marketing model at Philips. The first step in the transformation was the creation of a digital command center.
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"The difference between understanding your employees and understanding your employee culture is the difference between whether your performance goals succeed or fail.

When they form a relationship with a company, employees become a culture.

A culture is a separate organism living within your company. It has its own purpose and the power to make or break any management plan – and any manager right along with it."

Thanks @CEO800Read
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Natascha Thomson

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Last Saturday, Yerdle hosted their first ever conference: #YerdleCon. As somebody who is living off Yerdle for a year I was very excited to attend.
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Here an interesting business book from an author I do social media for. It just launched: 
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In their circles
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Have them in circles
1,172 people
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Can this be true? Goodbye, Google+: Social Network Broken Into Streams and Photos Products. Please say G+ won't go away!
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#EveryDayMoments  Happy Friday!
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Natascha Thomson

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There comes a point in the execution of any performance goal where you must ask your employee culture to trust you—at the most, that everything will be better when the goal is achieved; at the very least, that the goal is going to last awhile before being replaced by another. Chances are, you’re not going to get all of that trust. Certainly, you’re not going to get it all at once.Management is focused on success, so it constantly looks forward, t...
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Natascha Thomson

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Increasing numbers of Twitterers don’t even pretend to be human. Or worse, do pretend, when they are actually bots. The scary thing is how easily we can be fooled.
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Social Business & Marketing Consultant. Motto: "Give a man a fish & he won’t starve for a day. Teach a man how to fish & he won’t starve for his entire life."

Customers include: SAP, EMC, Matrix Precise, Centigon Solutions, HR Strategies.

What We Do

Digital marketing cannot be ignored in the age of the Internet, where prospects do their own research online before ever contacting a sales person.

Whether you are new to social media marketing and want to understand how it works or are experienced but need additional support to plan and execute campaigns, MarketingXLerator can help.

We provide individual training and workshops, help you trouble shoot and optimize your existing social strategy and channels, or can help you take your first steps in social media, based on a solid strategy targeted to your particular goals.

Be aware that social media marketing can be labor-intensive and does not work well in isolation (from the rest of your marketing activities). The key is to develop a plan that fits your unique business and resources, instead of blindly jumping on the social media bandwagon.

MarketingXLerator has expertise in creating awareness, engagement and demand, not just through social media but through years of marketing experience in startups and Global 2000 organizations.

Services include but are not limited to:

  • Social media marketing strategy development
  • Training & workshops
  • Channel Optimization
  • Writing / Blogging
Read my B2B Social Media Marketing Blog
Follow me on Twitter 
Bragging rights
Author of "42 Rules for B2B Social Media Marketing" on Top Marketing Book Author on Twitter 2013 & 2014. ProYerdler.
B2B Social Media Marketing Consultant, Owner & Founder MarketingXlerator
Social Media Marketing & Strataegy, Social Media Coaching (1:1 and groups), Networking, Yoga.
  • MarketingXLerator
    Owner & Founder; Social Media Marketing for B2B, 2011 - present
    A B2B Social Media Marketing Consutancy
  • SAP AG
    Social Media & Online Communities, 2007 - 2012
  • EMC Corporation
  • Documentum
  • Bay Networks
  • Empace
  • Hewlett-Packard
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Other names
Natascha Thomson's +1's are the things they like, agree with, or want to recommend.
Are there any social media “musts” for B2B companies? - BrightTALK blog -

Social media is transforming the world. Professionals are connected to colleagues, extended net...

How to Make Valentine’s Day Last All Year – Yerdle Blog

There are a few things I don’t understand about Valentine’s Day: Why does there have to be a gift? Why is the gift-giving more expected of t

The Quick & Dirty: Trust Me (and Other Corporate Lies)

There are many reasons why the world does not trust companies, but these are a few that stick out for me.

Facebook testing workplace version of social network

Facebook said it is testing a version of its leading social network tailored for getting jobs done in workplaces instead of tuning into the

The No. 1 Social Media Mistake You're Making (and Four Ways to Fix It)

Metrics & ROI - Most marketers say they cannot measure the ROI of their social media efforts. It's time to start thinking of social as a rev

15 stats you need to know about mobile marketing - B2B News Network

Data, commentary, insights & research for B2B professionals & entrepreneurs

How to Optimize Your Twitter Profile for Mobile Users

Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understandi

Stay Connected: Attend the Social Media Business Tactics Webinar Dec. 18... Connect Presents: Social Media Business Tactics – a Webinar with Natascha Thomson. Social media is no longer new and digital transf

Part III: Social Media Use Around the Globe | LinkedIn

How do social media styles differ across cultures/nations? Flag picture via FreeAussieStock.comThis is part III of a blog series in which JC

#Collaborative Economy: Yerdling Your Life Away | LinkedIn

It’s true: “One person’s trash is another person’s treasure”.I have an addiction and it’s called “yerdling”.I blame Jeremiah Owyang of Crowd

How the NSA Could Bug Your Powered-Off iPhone, and How to Stop Them | Th...

The NSA can use your iPhone against you, even if it's off. Here's how to make sure it absolutely, positively, is not being used against you.

What’s Holding Uber Back

The best disruptors don’t make enemies.

How to Use +Post Ads from Google: What Marketers Need to Know |

Have you heard of Google +Post ads? This article shows you what Google +Post ads are and how to use them to promote your content to a wider

Ask Your Burning Question in the SOCIAL INTEL PODCAST! -By Natascha Thomson

Home · About · Work · Becoming An Entrepreneur · Branding & Social Media · Career Advice & Tips · Career Development · Future of Human Resou

Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Double...

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much e

Global Social Media Lessons | Canada, Singapore, New Zealand, Indonesia ...

How do social media styles differ around the world? This is Part IV (the last) of JC Giraldo's and my blog series where we try to provide an

Part 2: Social Media Usage Around the Globe: Cultural Differences – By N...

Hello SOTGC community,. How do social media styles differ by culture and nation? This is Part 2 of a blog series in which JC Giraldo and I t

Deconstructing Influencer Marketing in the Age of Social Media

A guide to influencer marketing in the digital space, and how complex businesses can benefit from building relationships with their stakehol