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Nacho Carnés
1,602 followers -
Digital Marketing Expert. My Personal and Professional Goals: Build Businesses, Create Value and Have Fun
Digital Marketing Expert. My Personal and Professional Goals: Build Businesses, Create Value and Have Fun

1,602 followers
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Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms https://adexchanger.com/online-advertising/googles-doubleclick-ad-id-change-presents-both-challenge-and-opportunity-for-attribution-vendors/
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Marketing Land
Marketing Land
marketingland.com
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Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz https://adexchanger.com/data-exchanges/drawbridge-sells-its-media-arm-and-exits-ad-tech/
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