Leverage: use (something) to maximum advantage.
I've ran a Meetup group since April 2013, and its has allowed me to test news strategies, get feedback from potential customs on what product and services they needed, and grow my business.
Here are a few tips I recently shared with a friend on how to get the most out of her Meetup group.
First off, do not use your Meetup group as a platform to do your sales presentations.
My Meetup events are 45 minutes workshops or Webinars that teach how to use specific strategies to grow your business online.
When you share your knowledge and information people will want to buy from you.
Here are some ways to grow your business using Meetups:
Demonstrate your expertise Its a great platform to show that you are an expert in your field, especially if you’re new in that industry.
Grow your business network Try to connect personally with everyone who sign up for your group. Use the profile question to identify what you have in common and reach out to them via email or even meet them for coffee.
Share the stage Get other members to host group events. This is a great way to expand your reach and build new build business relationships. And it gives you the opportunity to offer more events. If you’re an Insurance Broker, have a Realtor do a presentation.
Get Sponsors Sponsors can help you cover the fee involved with running a Meetup group, get you a place to host your events and offer discounts to your members.
If you don’t want to get sponsors, setup your business as the sponsor.
I would love to hear your ideas on how you would use Meetups to grow your business.