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NR Digital Branding
56 followers -
An online hub for internet marketing ideas and small business branding.
An online hub for internet marketing ideas and small business branding.

56 followers
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Is your business focusing on improving customer experience? Investing in understanding customer behaviour?
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Is "marketing automation" just a buzz word for your business?

Majority of small businesses tend to shy away from marketing automation and personalization. These concepts are often seen as "big brand" tools and strategies. However, with the rise of options in automation software small businesses can now take full advantage of automation & improve their personal marketing!

Take a look below at how (includes suggestions for FREE tools that can help make this happen):

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With a new year looming around the corner there are usually many changes small businesses are planning to make. Is a new website one of them?

If so, make sure you're on top of the latest web design trends:

1) AMP (Mobile Accelerated Pages): allows for loading of articles/blogs/pages in under a second. Critical for mobile users who now make up half of the traffic online.

2) Website Personalization: targeting content and information based on different visitor demographics and contextual information. Sounds difficult but if implemented right could be significant in improving conversions!

3) Security: not only does HTTPS provide a piece of mind for your visitors but now directly influences SEO rankings. 65% of all Google 1 page rankings will be HTTPS secure domains by end of 2017!

4) Data Driven Changes: how closely are you looking at your Google Analytics data? It could uncover a world of insights to help you improve functionality and usability of your website.

https://nrdigitalbranding.com/blog/small-business-web-design-trends/
NR Digital Branding
NR Digital Branding
nrdigitalbranding.com

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"Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand."

https://moz.com/blog/tangential-content
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Does your business block access to social media to employees?

Did you know that employee's can be difference makers in your branding efforts? As a matter of fact messages from colleagues and friends are widely seen as more relevant and trustworthy than social media blasts from corporate accounts.

Here is how you can get the whole team on board without worrying about negative consequences (slacking, crisis management, etc.):

1) Embrace a Social Culture: Social culture requires employee freedom to engage in digital conversations outside of company pages – to create a digital personality of their own while tapping into the organizational presence.

2) Update Outdated Policies: The best way to limit or eliminate slacking/risk any of these worries is by providing clear-cut guidelines.

3) Provide Necessary Tools: Social media marketing tools also allow for feeds of particular accounts, hashtags and other community-oriented monitoring to make participation less of a hassle.

4) Lead by Example: 89% percent of CEOs who are active on social media are better at empowering others than their non-social counterparts!

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Great guide for anyone interested in learning more about using Instagram for businesses purposes!

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Has your business been approach by Yellow Pages for a paid listing on their website?

If so, make sure you know what is included in the paid listing and why it probably is NOT a good idea as far as #SEO is concerned.

Here is a good outline of:

- Yellow Page's transition to digital

- different services they offer for small businesses

- difference between paid listings and free listings

- example of how YP ranks their own website in Google

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We've been giving back for some time, but just made it official on our website!
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