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It's coming...

#NOD3x   #NOD3xUpdate  
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I appreciate your honest feedback +Robert Jones.  Here's a video overview of our Virtual Mentor https://www.youtube.com/watch?v=_e8i6GooAtc if you'd like to get a sense of what that looks like before committing your money.

Thanks!
John
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The Google+ Breakup is a Big Misunderstanding!

While +Bradley Horowitz has taken over the lead role for +Google+, the changes (which some have called a dismantling) are not that big a deal.

According to Googler +Yonatan Zunger, "No big user-facing changes tied to this at all."

Full Tweet

"A lot of misunderstanding and speculation. :) The internal org was renamed "Photos and Streams," because Sundar likes org names that match what the teams do. And since our org includes Photos, Google+, Blogger, and News, there you have photos, plus several streams of content."

While much of the press jumped on this as the death of Google+, the reality is much different. Google+ continues to develop, and with new leadership we're likely to see more improvements on the horizon!

#GooglePlus   #News  
 
STOP THE PRESSES: Is the Google+ Breakup Just a Big Misunderstanding???

That seems to be the message from Googler +Yonatan Zunger in this comment on a Google+ thread about the alleged splitting off of Photos and Hangouts from Google+ (see https://plus.google.com/+AmyBethInverness/posts/67gicvzi8VV)

Zunger says this is just an "internal org" renaming, and that there will be "no big user-facing changes." 

The widely-reported breakup seems to have begun with a Forbes interview with Google's +Sundar Pichai. The pertinent part of the article is:

But Pichai said that two important parts of Google+, Photos and Hangouts, may soon be separated from the main product. “I think increasingly you’ll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area,” he said.

Notice that Pichai is only quoted as saying that the individual areas will get "focus...as three important areas." It is the Forbes reporter who says that he "said" that they "may soon be separated from the main product."

Of course, Pinchai does say, "....rather than being thought of as one area" which only adds to the ambiguity.

Would love to hear further clarity from +Yonatan Zunger confirming that there are NO plans to spin off Hangouts and Photos as separate entirely from Google+.
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Perhaps you're right +Peter Feltham, Google could have been more forthcoming with these changes. Although, it's tough when every little word any number of people in your organization say is spun out of control. 

Glad +Yonatan Zunger put out that tweet, although I wonder how many of the "articles" from yesterday will be updated accordingly :) ~ John 
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+Mick Sharpe *is at it again with the week's roundup!*

Once again, we have an excellent resource on the very best HOAs from this past week.

The importance of mobile-friendly

Along with the resources below, we'd like to add this post (https://plus.google.com/u/0/+JoshuaBerg/posts/XhkVYjrJfGP) by +Joshua Berg which is a time stamped outline of the Hangout with +John Mueller covering the upcoming mobile-friendly ranking factor Google announced yesterday.

Have a great weekend all, exciting times ahead!

#mobilefriendly   #weeklyroundup   #NOD3x  
 
A force for good

The second short post from me and another apology. It was inevitable that I would miss something last week and I was kicking myself when I discovered that +Gina Fiedel had published another gem that slipped through my stream. Why Do You Do What You Do? What’s The Purpose? Your Purpose? (http://goo.gl/OEiVE8) will get you looking deeply into your raison d'être (I know - should be in Thinkers Corner). Always the most important question for me to ask any client and always the most important answer for you to know. I don’t think that you will have missed this but if you have head on over now. You’ll enjoy it.

And so onwards in the hope that I haven’t missed too many this week!

Exploring the data

A must see for data addicts SMTPowerTalk | NOD3x Recap Show | Ep. 2 - Nick Strong (http://goo.gl/Ws8u2U) as +David Amerland, +Alexandra Riecke-Gonzales, +John Dietrich and +Lee Smallwood analyse the data from Episode 2, The Walking Dead Hangout, TEDx Baltimore and the @Midnight TV broadcast. Some fascinating revelations and a great introduction to the power of +NOD3x, one of the must have social discovery tools for your arsenal. Plaudits to +John Ellis for his excellent use of the technology and oiling the wheels so well.

Doing more with less

Another excellent #RayLunchBunch focusing on +David Amerland’s recently launched book. In Using SSO (Semantic Search Optimization) to Grow Your Business (http://goo.gl/T8z32L) the lunch bunch crew +Ray Hiltz, +Jessica Dewell, +B.L. Ochman, +Scott Scowcroft and +Vivekananda L Baindoor Rao draw out some very practical advice for making some progress in the brave new world. Make sure you don’t create content that sucks! Consistently high value discussion from the team.

A stick and a bandana

The Theory Of Connection was the topic of this week’s Social Theory HOA (http://goo.gl/Iy4CK8) with +Thomas E. Hanna | BlogPhoto.tv and +Mia Voss about making strong connections through social media. Hard to think of anyone better at developing online relationships than Mia and hard to think of anyone more entertaining. As ever the this or that section will bring a smile to your face and you’ll learn the Italian for bulging eyes! Some very useful information on connecting with brands in the second half particularly with the role of brand ambassador becoming more valuable for businesses.

Being tight on time this past few weeks I have become even more appreciative of +James Dearsley’s The Mid Week Marketing Mix (http://goo.gl/tDXsO3). +Nazim Beltran kicks off with a look at Facebook’s Legacy feature where you can nominate a digital executor to take care of your account on the event of your death. Following with thoughts on the closure of Google Helpouts and the Pope’s Hangout! +Ryan Hanley introduces his book Content Warfare and talks about the production process, true fans and the importance of audience. Do take note of the six step process. +Greg Cooper brings his LinkedIn expertise to Section 3 looking at some of the latest developments there including the expansion into China. The ever helpful #timestamp post here (http://goo.gl/TPHJ6i)

An unmissable PYB Show this week (http://goo.gl/2ICo3g) as +martin shervington invited +Gideon Rosenblatt to discuss business models and the changes that are taking place as a result of technological advances. It is an ever changing world out there and changing at an ever increasing pace and there will inevitably be a lot more discussion around these changes as we move forward. An interesting segment on the agent learning Breakout and ruthlessly exploiting the weaknesses of the system that it’s found! I do like the tight 30 minute time frame - gives you plenty of value without that guilty feeling you sometimes get indulging in an hour long show. A big hat tip to +Travis Taylor for his usual expertise handling the technical side of the HOA.

Beyond the eye-rolling

For a small business taking those tentative first steps into social media is sometimes the most daunting part of the process. +Marilyn Moore shares some sound advice in Small Business and the Social Media Conundrum (http://goo.gl/Pp3LdP). Distilled from a recent HOA with +Mark Traphagen this post outlines some simple steps you can take to get started and notes what you should and shouldn’t expect to achieve through your social activities. It’s great to have this material in the written form to complement the original HOA - that’s another valuable lesson for the small business owner, leading by example Marilyn.

Thinkers corner

I’m including this piece from +Padraig Ó Raghaill (http://goo.gl/Lm3oCH) because it shows a few of the things that can happen here. The post itself is about the value of social sharing buttons but is less important than the comment stream. You will notice that Padraig uses the sharp, pointy stick technique in the post that immediately tends to polarise the responses. Sometimes that can be effective in stimulating a good, positive debate - other times less so. The problem being that the polarisation can often lead to the ensuing conversation being misinterpreted and there was a little of that here. Certainly something to be aware of if you use the technique in your own postings. And the important thing to come from the statement in the post? Look at your own use of sharing buttons, why do you use them? Are they achieving your goals or do they annoy too many of your potential customers?

And finally…

Top marks to +Nick Rink for being on the ball this week and feeding back his findings in Google Chat button - what we've seen so far (http://goo.gl/v33zoc). It looks like this could be a really useful addition to the knowledge panel results and another reason to get on board with Google+ and Hangouts. That is, of course, if the feature is rolled out en masse and not returned to the broom cupboard. Thanks Nick.


Have a great weekend wherever you are

#WeeklyRoundUp   #WeekInReview   #Google +

#BitingedgeFridayFavourites   #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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Thanks +Joshua Berg and thanks to you too +Nel Pa :)
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Congratulations to local business Bruce Clay!

We recently ran across a business (thanks to +Zara Altair) who is approaching Google+ the right way. +Bruce Clay, Inc. Internet Marketing has focused on developing relationships here on G+, not just on follower counts.

These relationships have translated into social audience conversion, which is better here on Google+ than on any other social network for this company!

While G+ is not our top traffic referrer in terms of volume, we get more conversions resulting from Google+ traffic than from any other social media channel.

Way to go guys and gals, you're setting an excellent example!

We gave Bruce Clay a circle, and although we haven't yet developed a relationship with them, we look forward to doing so and recommend you give them at least a trial circle too :)

#googleplustips   #socialmediamarketing  
 
So close ...

It was nearly one year ago that we decided to experiment with #Google+ and we decided to let growth happen naturally — just post good content, interact in comments, and participate in HOAs as our busy content team's time allowed. We divvied up the weekdays and assigned a different person to man (woman) our social media each day. In that time, we've learned a lot and gotten to know many great people here.

Now, here we are, just one follower shy of 1,000. On the brink!

Our investment of time in this platform has paid off. While G+ is not our top traffic referrer in terms of volume, we get more conversions resulting from Google+ traffic than from any other social media channel.

So to our #searchengine  marketing and #SEO  community of followers, we're taking this semi-momentous occasion to say thank you.

Oh, and if you'd like to recommend our page, we could use just one more friend ... ;)
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You're very welcome +Bruce Clay, Inc. Internet Marketing, and yes G+ is quite the place :) 
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Totally Honored!

+Denis Labelle is one of the kindest, most knowledgeable people you'll have the pleasure of meeting here on Google+. He's also honored us by making us his, Google+ Page / Tool of the Day

Thanks so much Dennis!

#NOD3x   #DataVisualization  
 
Google+ Page / Tool of the Day: +NOD3x
www.nod3x.com
1. Data Discovery: data mining and social network analysis
Understanding and growing with your audience is all about discovery, many call this data mining or social network analysis, but we call this data discovery. NOD3x collects content related to specific keywords and hashtags you view as relevant to your niche.

2. Identify Influencers & Engagers
NOD3x will help you quickly identify influencers and key engagers within your chosen niche. Our algorithms take care of the heavy lifting, leaving you free to engage the right people. Being active with influencers and key engagers helps extend your reach, build your influence and become valued within your relevant communities.

4. Detailed Topic Discussion Insights
Use NOD3x to discover key elements within your niche. These elements include: which hashtags will bring you the most engagement, which days and times of the week your content will see the most activity, and what words people are using most when discussing your specific topic. Having topically relevant information will dramatically improve the speed you achieve your goals.

5. Real-Time Infographics
Each component of the NOD3x platform is designed to provide real-time infographic information. With up to the minute graphical representations of your information, you will be able to respond effectively to expanding networks. We take your complex data, turn it into understandable visual representations and we do this in real time because the conversation is happening right now.
Social Media Analytics and Topic Influencer Identification
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Thanks so much +Zara Altair, always nice to hear :)
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Join us Tomorrow for a Data Dive!

The #SMTPowerTalk  hosted by +David Amerland and produced by +John Ellis, is engagement broadcasting at its finest. 

What is engagement broadcasting?

Basically, engagement broadcasting is a conversation between the host, the guest and the audience. This enables the engagement broadcast to go much deeper into a subject, and resonate with people in ways traditional broadcasting can't touch.

What is the value in engagement broadcasting?

Given that engagement broadcasts dive deeper and resonate better, the engagement and reach of these broadcasts penetrates through social networks in some surprising ways.

Join us tomorrow, for the full story!

#NOD3x   #DataVisualization  
 
Nothing happens without a cause.

Reputation, reach, influence, they all depend on data and data impacts people. In an eye-opening HOA we partnered up with +NOD3x to peel back the layers of a successful HOA and see what worked, what didn't and how it can be made better.

Hangouts On Air are an equalizer technology. Handled correctly they can transform a small business into a PR powerhouse. +David Amerland  +John Dietrich with +NOD3x,  and +John Ellis  are discussing the How-tos.

Join us.

#socialbusiness  
#engagementbroadcast  
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Thanks +John Ellis, and we're definitely looking forward to this one too! 
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Have them in circles
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Google Announcements at the 2015 Mobile World Congress

Key areas of Google innovation announced by Google Senior VP of products, +Sundar Pichai are:

Connectivity

With project Loon, Google Fiber and project Titan (think Google drones bringing wireless connectivity to remote locations), Google has set its sights on bringing connectivity to all who want it.  

Google as a wireless carrier

There's been a lot of speculation that Google wants to begin providing wireless access as a mobile virtual network operator. To that speculation, Pichai had this to say:

"I think we're at the stage where we need to think of hardware, software, and connectivity together, Especially with things like watches. We don't intend to be a carrier at scale, and we're working with existing partners. You'll see some of our ideas come to fruit in the next few months."

Android

Android Pay was the big announcement here, and this will be integrated with Google Wallet for wireless NFC purchases. Pichai also mentioned that the Android One project (intended to bring a smart phone based on Android to emerging markets for around $100 per unit) was moving ahead. Google hopes to get that price down to half that in the coming years as well.

Google+

There's been a lot of speculation around what exactly is going on with +Google+. There's a clear change with +Bradley Horowitz taking lead with Photos and Streams. 

There will also be other organizational changes, to include a focus on:

- The Google+ Stream
- Hangouts
- Photos

These changes will not be user-facing, and are a focus by Google on improving the G+ platform. 

image source and details here: http://www.techrepublic.com/article/mwc15-the-google-announcements-that-matter/

More details

For full details on the presentation, see this live coverage http://live.theverge.com/sundar-pichai-google-mwc-2015/ from +The Verge 

#mobileworldcongress2015   #Google   #TechNews  
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Thank you for saying so +Johan Claeys, much appreciated! 
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Change is the constant, and Google+ is changing!

We're excited by the new changes coming to +Google+, and wish to thank +Dave Besbris for his role as well as congratulate +Bradley Horowitz for his new role with Photos and Streams.

What are the changes?

Today, +Bradley Horowitz announced in a G+ post (http://bit.ly/GPlusChange) that,

"I’m excited to be running Google’s Photos and Streams products!"

In an interview last week in +Forbes Google's senior vice president of products +Sundar Pichai emphasized three core products:

▶ Hangouts (communications)
▶ Photos
▶ Streams

"I think increasingly you'll see us focus on communications, photos and the Google+ Stream as three important areas, rather than being thought of as one area," (http://bit.ly/FutureOfGPlus)

The social network we all know and love, will be focused on as a separate entity (being called Google+ Streams..or Streams for short) from Hangouts and Photos. The integration between these three will almost certainly continue, and this change gives Google the opportunity of showcasing these three amazing products individually. 

image source http://bit.ly/GPlusChange

#Photos   #Streams   #Hangouts   #GoogleNews  
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Interestingly, these changes are going to be more organizational and not user-facing according to Googler +Yonatan Zunger Screenshot of full Tweet here: https://plus.google.com/u/0/+MarkTraphagen/posts/4qY5iG9ykdE Thanks +Mark Traphagen! 
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Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Get ready, because Google is giving fair warning that your site needs to be mobile friendly within the next two months. Typically, Google does not announce their upcoming search ranking changes so we're thinking this one will be something to pay attention to.

In addition to mobile friendly as a ranking signal, Google will include more app content in search results. That's apparently starting today! This will effect users who are signed in and who have the app installed.

image source https://developers.google.com/webmasters/mobile-sites/get-started/why

Google Webmaster Central Blog http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

#mobilefriendly   #googleupdates   #GoogleSearch  
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Glad to, and thanks +John Prescott +Peter Feltham +Nel Pa and +Mark Crosling this will be an interesting one to track!
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What is the impact of engagement broadcasting with HOAs?

The Relations Graph (that's the one with all the dots), helps visualize the connections between people and their engagement of a topic. In this case, the topic was the #SMTPowerTalk  which is setup as an engagement broadcast.

What is the impact?

The impact of this type of broadcast (which is setup to actively incorporate the audience into the live event), results in a much broader reach than the more traditional one way broadcasting. 

The reach is extended, because the audience participates in and is incorporated into the broadcast. Meaning that the people involved have a stake in the event, rather than being passive observers. Having this stake in the event, means the audience is interested in the success of that event and therefore engage to a greater degree with plus ones, comments and reshares.

✔ For full details and comparisons, see our time stamped post of this event here: http://bit.ly/TrackEventsLive

#NOD3x   #DataVisualization   #SMTNOD3x  
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What can NOD3x tell us about real world broadcasting events?

Nothing happens without a cause. Reputation, reach, influence, they all depend on data and data impacts people. In an eye-opening HOA we partnered up with +NOD3x to peel back the layers of a successful HOA and see what worked, what didn't and how it can be made better. +Social Media Today 

0:13 +David Amerland with the introduction

1:36  +John Dietrich overview - Seeing the difference between an Engagement Broadcast and more traditional Broadcast techniques

2:31 What we tracked: 4 events for comparison

▶ Social Media Today show with hashtag #SMTPowerTalk    
▶ a local TEDx event with keyword TEDxBaltimore
▶ a more traditional broadcast type event with the hashtag #TWDHangout  ( +The Walking Dead HOA)
▶ another more traditional type broadcast with #Redneckabook  @Midnight on Twitter

4:00 David steps in and expands with an explanation of how hashtags help connect events on social networks, but also connect the online with the offline world.

5:29 David asks what the impact of the #SMTPowerTalk  show was in human terms.

The show impact was

- Reach 4.5 million people
- 56 authors
- 71 posts across mostly Google+ and Twitter

6:33 David asks why so many were reached, with relatively fewer authors?

6:36 John's answer is, engagement! David adds that it's engagement which begins to amplify a message.

7:30 John describes what resonance is, and why it's important

The impact of planning pre-event

8:45 David outlines why it's important to plan pre-event to help amplify audience resonance 

9:43 John screen shares the NOD3x dashboard, and describes what a second day activity spike on Google+ could mean for audience resonance

One way broadcasting doesn't lead to more engagement

11:10 David, on how a one way broadcast system like a TEDx event does not lend itself to an ongoing conversation

12:00 John, with how show prep and influencer identification ahead of an event can have powerful impact for the broadcast

Influencer marketing

13:05 David, describes what we mean by influencer marketing and shows how it's not just about finding profiles with large follower counts, but more about finding people who are already invested in what you're covering and working with them

14:31 The Walking Dead HOA Twitter engagement viewed visually

16:17 25% of the activity around TEDxBaltimore happened on Instagram

It's all about the Hashtags!

16:43 +Lee Smallwood on how Instagram users tend to understand and utilize hashtags very well for amplification of posts.

17:39 Lee continues, and describes how hashtag use changes based on many factors such as platform, language, location etc.

19:05 David with points on the semantic relevance of hashtags and how hashtags help content reach and resonate with people. NOD3x helps peel back the layers, and uses smart semantic technology at a very human level.

21:30 Lee on how Instagram is unique, and worth having a look at

22:50 +Alexandra Riecke-Gonzales talks about the differences between social platforms, specifically Google+ and Twitter for SMTPowerTalk engagement

24:38 Comment from +Peter Feltham on how he suspects that hashtags across languages could resolve to common terms. Lee responds in the affirmative and expands on that topic.

27:04 That's because we're bigger than the Walking Dead! ~ David

27:22 John outlines the differences between the Walking Dead HOA activity on Twitter and the SMTPowerTalk activity on Twitter. Showing how the data indicates people cared more about the SMTPowerTalk event than they did about the Walking Dead event.

With the Walking Dead event, there's more simple acknowledgement of the Tweets rather than interaction with them. Versus with the SMTPowerTalk event, 25% of the activity was reTweets showing a much higher level of engagement.

28:47 Lee adds analysis of this Twitter comparison, talking about how the lack of reTweets shows a narrow level of activity where basically 6 people are getting all the engagement. Versus what happens when you start getting reTweets, your content expands beyond your first tier network and with this awareness expands for your content and brand.

Pro Tip: 30:15 David shows how getting people to spread activity, very much relies on the crafting of content being presented, audience understanding, a clear idea of where the emotional points and commonalities lie, and how shared values between brand and audience is important. 

31:14 David shares how the Walking Dead are missing a massive opportunity to work with NOD3x because they don't know what they're missing!

31:42 David on how important having sufficient awareness of what the data tells us, to reach a greater audience is and how it amplifies the conversation

32:55 Lee describes an important comparison, between activity on Google+ and Twitter for the Walking Dead which peaked at less than 50 posts on Google+. 

Walking Dead activity on Google+ Compared with SMTPowerTalk

34:29 John compares Walking Dead activity on Google+, with the engaged activity SMTPowerTalk receives on Google+ and how vastly different they are with reshares, activity on the reshares, comments, plus ones and is breaking out into areas of Google+ that the Walking Dead can't do with the traditional broadcasting techniques they're using.

36:02 For the novice user, how does NOD3x work? John with an overview. With just a little time using NOD3x, you can quickly become part of the conversation that is of most interest to you

38:25 Another comment from Peter, discussing how much more powerful a reshare on G+ is to a reTweet on Twitter. David adds value to this point, by sharing how on Twitter a his own reTweets are more just passing information along not actually starting a new conversation which is what happens on Google+ with a reShare

39:51 John shares how reshares impact the level of understanding gained into the topic at hand, a kind of crowd-sourced knowledge around the topic.

Pro Tip: 41:02 Lee describes how an author helps align content with their audience when they reshare a post on Google+, by connecting that post with their audience in the text of their reshare. This becomes the bridge by which content is connected through networks.

42:01 David outlines how important these reshares and comments can be, because they add layers of value which make the conversation addictive and sticky.

43:08 David shares how discussing comments, bridging points which is the introduction to reshared posts and data, is essentially just people doing a very people thing...sharing opinions and ideas.

Getting put on the spot!

44:01 David says, "Let's flip this on its head." and asks John to provide analysis of how to best plan the next Hangout on Air from a brand impact/marketing point of view

44:21 John's answer is:

▶ a little bit of pre-activity to see where the conversation is
▶ what that conversation is
▶ who do I need to be connecting the material with
▶ who is resharing most
▶ who is this really resonating with
▶ who has the audience which will help us get content into the hands of the right people.
look at how posts move through the network, and who the responsible people are for that movement to connect with them and their story

45:56 Lee on how understanding opinion with NOD3x can help broaden the conversation. Lee decided to write a unique opinion analysis engine for NOD3x, that has been running for about 4 years now and takes user input to train the opinion engine to be that much better..essentially this is machine learning.

47:45 David recapping the value of NOD3x from a brand/marketing perspective:

▶ reach
▶ audience
▶ engagement
▶ opinion/sentiment

47:59 John adds that for brands, understanding sentiment provides opportunity to attend to social conversations quickly which may be negative. The opportunity being, that brands can engage that conversation and help turn sentiment around to be more favourable by addressing people's concerns proactively.

Pro Tip: 49:35 Lee describes how there are never enough resources for brands, and NOD3x is used internally to help answer clients questions faster. "I can't sit in front of NOD3x 24/7" NOD3x helps here with an email notification system, which can alert key people to specifically predefined activities so they can be addressed by the right people at the right time.
This helps brands turn detractors into advocates.

53:20 Lee on how NOD3x is like a search engine for social media as opposed to a web search engine like Google

53:40 Tim asks if NOD3x can be used to cultivate the unsatisfied customers of your competition. Lee's answer is basically, yes you can do that :) You can monitor anything with NOD3x.

Real time monitoring and analysis

55:02 John steps in to say that NOD3x allows brands to monitor in real time, providing opportunity of connecting events as they happen with the brand's story. David adds that brands could reshape something on the fly, seeing the areas where the message isn't having the desired impact and amplifying in those key areas.
John then describes how Martin did exactly that with the Canva Quest, which enabled that event to reach What's Hot status on Google+ and stay there for a long time. More details here: http://www.plusyourbusiness.com/canva-quest/

56:05 David, "In many ways this is social engineering on a digital scale, but in a very positive human way because again if there's no resonance you couldn't actually do it." Lee shared how he actually used NOD3x to do this in real time with a brand's product launch, enabling them to increase sales by 10% in the last 4 days of the launch. The subtext here is this represented many thousands of dollars in increased revenue, that would otherwise have been missed without NOD3x.

Wrapping up

57:40 John with a recap of the show, and how knowing what NOD3x is capable of doing is very helpful. How NOD3x is able to help connect information with the people who want to be connected with that information.

58:25 Lee adds to the recap, by saying you wouldn't go to Google and just stare at the blinking cursor and expect answers to emerge..basically you need to have some questions to ask, before answer start emerging. Lee recommends using the 5 W's of Who, what, when, where and why to understand what questions you should be asking NOD3x to help you find answers for.

1:00:25 David wraps up, explaining once again how a more human approach (read engagement broadcast) can have a greater impact that a more one directional broadcast broadcast (read traditional one way broadcast) and says goodbye

Many thanks to +John Ellis for producing the show!

#SMTNOD3x  
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Excellent post layout and video curation, much appreciated. 
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Does Using Google+ Make Sense for Your Business?

In a word, yes! In this eye opening article, +Stephan Hovnanian takes us through the many ways Google+ can be leveraged for business success.

For example:

A tour operator in Amsterdam wrote a detailed breakdown of his success after a year in our Google Plus for Small Business community. One of the big takeaways? His bookings from Gmail accounts have gone up by 650%!

What types of businesses should be using Google+?

▶ Consultants
▶ Coaches
▶ Authors
▶ Solopreneurs
▶ Local businesses
▶ SMBs (small to medium sized business)
▶ Enterprise brands

For each of the above types of business, you'll find specific examples and advice for making best use of Google+. NOD3x gets a mention! We're proud to have made it into this mix, and to be recommended by Stephan as a social network analysis tool for the enterprise brand.

✔ If you'd like to learn more, you're welcome to join our Google+ community here http://po.st/NOD3xHelp

#GooglePlusForBusiness   #NOD3x   #DataVisualisation  
 
[NEW] How to Use Google+ in YOUR Business

The tricky part of online how-to articles is who they're positioned to help. Is it the personal brand? The local business? The enterprise?

Not all marketing techniques or platform features are best suited for every type of business, and my latest includes advice that pulls from real examples and interviews of:

► Consultants, Coaches, Solopreneurs
► Local businesses
► SMB (small to medium sized business)
► Enterprise business

You'll also get a high-level view of how to Teach Google about your business using Google+ and How Google+ is a Content Marketing Toolbox from my contribution to the new book, Success Secrets of the Online Marketing Superstars.

Special thanks to everyone mentioned or cited in the article for their outstanding contribution to Google+ (in order of appearance):

+Stone Temple Consulting​​ +Steady Demand​​ +Kieren McGovern​​ +The Social Media Hat​​ +Laurie Laizure​​ +Interior Design Community​​ +Christina Blount Presnell​​ +David Amerland​​ +Mark Traphagen​​ +Denise Wakeman​​ +Lany Sullivan​​ +Ronnie Bincer​​ +David Kutcher​​ +Confluent Forms LLC​​ +Bill Gassett​​ +Bernard Katz Glass​​ +34SP.com Ltd​​ +MarketingProfs​​ +Black Lotus​​ +NOD3x​​ +Unbounce​​ +T-Mobile​​ 

How are you using Google+ for YOUR business?

#googleplus   #googleplustips   #localseo   #semanticsearch   #socialmediamarketing  
Businesses large and small should use Google+, but the reasons and features will vary. Let's break it down to pick what fits best for yours.
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You got it Stephan, great word to spread! 
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Social Media Analytics and Topic Influencer Identification
Introduction
Data Discovery: data mining and social network analysis

Understanding and growing with your audience is all about discovery, many call this data mining or social network analysis, but we call this data discovery. NOD3x collects content related to specific keywords and hashtags you view as relevant to your niche.

Identify Influencers & Engagers

NOD3x will help you quickly identify influencers and key engagers within your chosen niche. Our algorithms take care of the heavy lifting, leaving you free to engage the right people. Being active with influencers and key engagers helps extend your reach, build your influence and become valued within your relevant communities.

Detailed Topic Discussion Insights

Use NOD3x to discover key elements within your niche. These elements include: which hashtags will bring you the most engagement, which days and times of the week your content will see the most activity, and what words people are using most when discussing your specific topic. Having topically relevant information will dramatically improve the speed you achieve your goals.

Real-Time Infographics

Each component of the NOD3x platform is designed to provide real-time infographic information. With up to the minute graphical representations of your information, you will be able to respond effectively to expanding networks. We take your complex data, turn it into understandable visual representations and we do this in real time because the conversation is happening right now.

For more info on what NOD3x can do click here

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