has just published a great list of 7 important changes happening in content marketing right now. Here are a few of our favorites:
▶ content will be personalized
"Many website owners and bloggers report that they receive the most positive feedback from customers after they publish content that is specifically written for them." We particularly like this one, because NOD3x can be a big help when you're trying to understand and connect with a specific audience.
▶ Collaborative marketing will get popular
"Collaborative marketing is when two or more separate entities work together on a marketing campaign." Social media lends itself beautifully to collaborative marketing, and here again NOD3x can help you connect with exactly the people you'll want to be collaborating with to drive future success.
▶ Companies will drop more money into content marketing
"Now, in order to sustain these efforts, businesses are going to put more money into what is now a proven concept." This is a good one to be aware of, as you understand and engage in your own content marketing.
✔ To learn more about how you can use NOD3x in your content marketing efforts, we encourage you to join our growing Google+ community: http://po.st/NOD3xHelp
Article link: http://www.business2community.com/content-marketing/7-smoking-hot-changes-coming-to-content-marketing-01268573
#contentmarketing #contentmarketingtips #contentmarketingstrategy
Announced last month at Google IO15, Now on Tap is designed to understand your context where ever you are and whatever you're doing on your mobile device.
"Imagine a world where you don’t need to search for something on your phone, because your phone finds it and tells you first. Maybe even before you realize you want to search for anything."
Given Google's industry leading research and application of Artificial Intelligence technologies, this imagined world may not be that far off. Google has been spending a lot of time indexing apps as well, and hopes Now on Tap will be like a new version of the app store, connecting you with apps proactively.
"Now, in many ways, aspires to be a smarter version of the app store, linking users to apps whenever they signal the need for them."
This is data working for you, so let's take that next step and learn how social data can be unlocked to work for you too. NOD3x understands the social web and can unlock its value for you.
Link to Re/code article: http://clk.ie/vqm8Fn
✔ Want to learn more? We welcome you to join our G+ community, where we share tips, tricks and insights for getting the most out of your social experience. Click here to join: http://po.st/NOD3xHelp
#NOD3x #GoogleNow #NowOnTap
"Successful businesses strive to understand their customers’ personas so that they target them the right content with the relevant tone, imagery and value propositions."
We offer the tools these successful businesses are using, to understand your customers and engage them in the best way possible, in the ways which resonate with them.
✔ Learn how you too can use our tools to connect with your customers by joining our G+ community: http://po.st/NOD3xHelp
#bigdata #analysis #socialmediatools #NOD3x
Many large companies have thousands or millions of followers on social media networks, but when it comes to listening to that audience, many fall flat.
"The response rates calculated as part of its quarterly “Socially Devoted” index were downright abysmal: 59.4% for queries posted via Facebook and just 18.1% for those communicated through Twitter. The average response rates for companies globally were 74% and 30%. The analysis tracked brands received at least 10,000 questions on social channels during the quarter." http://clk.ie/xjYMrf
How can companies improve?
The answer is rather simple, it's called social listening. In our blog post from last May (http://www.snaphix.com/2014/05/social-listening-with-nod3x.html) you can see exactly how and why to use social listening.
Basically, NOD3x is able to listen to all your social media networks for you, analyze people's opinion and alert the right people in your company when a response is needed.
✔ For more on what NOD3x can do for you, we welcome you to join our growing community here on Google+: http://po.st/NOD3xHelp
#socialmediatips #SocialListening #socialmediastrategy
just released an article that suggests you may need to consider using HTTPS. Recently, they've seen a large increase in the number of HTTPS results on page 1 of Google search. This means one of two things:
1. "Google’s algorithm updated to a point where HTTPS is now considered a lot more important to page ranking or"
2. "A massive movement of one or more popular domains from HTTP to HTTPS."
We'd love to hear from of and or for their expert input on this one.
Link to article for further details: http://clk.ie/FkWSDq
Google was awarded a patent today, which suggests that they are working on ways to allow people to snap photos with just their fingers.
"If you’ve ever pretended you were a director, framing shots with your fingers, the next version of Google Glass might be able to make your directorial dreams become reality—sort of. A future Google wearable may let users take photos using just their fingers."
More here: http://qz.com/447068/google-wants-you-to-use-your-fingers-to-take-photos-on-the-next-google-glass/ from
#googleglass #Glass #GooglePatents #patent
Branching out into new cities, will help Google's self-driving algorithims safer and better able to handle a variety of road conditions and situations.
"Sampling a variety of cities and their unique landscapes will be key to making self-driving algorithms safer, more capable, and more road-ready — downtown Austin is certainly different from the suburbia of Silicon Valley, for instance. ("From pedicabs to pickup trucks, Austin's streets will give our self-driving car some new learning experiences," Google says.)"
Hey and , did y'all see this driving around on the 4th of July ;)
More from here: http://www.theverge.com/2015/7/7/8906527/google-self-driving-car-rx450h-austin-texas
Google glass never made it out of the Explorer Edition last year, but this year we may see a new edition in the works. This one would be designed to work in, "the one place it has seen success: the enterprise market."
"As we reported earlier this year, there are many different prototypes of a future Glass hardware revision being tested within some Glass for Work startups. We’ve come to learn from people familiar with the matter that the next hardware is being referred to by Google internally as “Enterprise Edition” or “Google Glass EE” (If you remember, Explorer Edition was referred to as “Google Glass XE”)"
More here from http://9to5google.com/2015/07/03/next-google-glass-2-enterprise-edition-wider-testing-later-this-year/
#googleglass #enterprise #Glass
NOD3x identifies the top posts for any topic you're interested in, and then lets you see those posts in a single social stream. Using this view, you can engage on the most important posts within your niche, quickly and easily.
▶ Save hours of time trying to find the most relevant posts to engage
▶ Develop a highly relevant and targeted audience
▶ Engage your niche to help develop relevance and authority
▶ Stay connected with the topics which matter most to you
✔ Want to learn more?
We offer the Google+ Help, Support and Insights community: http://po.st/NOD3xHelp and encourage you to join us there.
#NOD3x #socialmediatips #googleplustips
Yesterday, turned 4 years old and we're still celebrating. Here's a quick round up of some happy birthday posts:
It's been an amazing 4 years, and we're raising our glasses to the next 4!
Understanding and growing with your audience is all about discovery, many call this data mining or social network analysis, but we call this data discovery. NOD3x collects content related to specific keywords and hashtags you view as relevant to your niche.Identify Influencers & Engagers
NOD3x will help you quickly identify influencers and key engagers within your chosen niche. Our algorithms take care of the heavy lifting, leaving you free to engage the right people. Being active with influencers and key engagers helps extend your reach, build your influence and become valued within your relevant communities.Detailed Topic Discussion Insights
Use NOD3x to discover key elements within your niche. These elements include: which hashtags will bring you the most engagement, which days and times of the week your content will see the most activity, and what words people are using most when discussing your specific topic. Having topically relevant information will dramatically improve the speed you achieve your goals.Real-Time Infographics
Each component of the NOD3x platform is designed to provide real-time infographic information. With up to the minute graphical representations of your information, you will be able to respond effectively to expanding networks. We take your complex data, turn it into understandable visual representations and we do this in real time because the conversation is happening right now.
For more info on what NOD3x can do click here