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NCH Marketing Services, Inc.
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Involved In Your Success
Involved In Your Success

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As we honor our military this Veteran’s Day, Charlie Brown, Vice President of Marketing at NCH provides some insight into military coupons and military retailers in the latest edition of the Valassis Loop Blog. Higher-than-typical coupon redemption per offer and per store saves military members and their families money, and marketers move a lot of product while helping those who serve our nation. 

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New Coupon Savings Report reveals how dollars and cents fuel results for consumers, brands and retailers. Insights were gleaned from an analysis done by NCH, examining marketers’ strategic use of increased coupon values over the past three years.

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How do you activate Millennials to purchase a product or utilize a service? Scott Waldron, President, NCH and Managing Director, Valassis International, shares a client’s experience in learning that traditional approaches are effective in calling millennials to action and moving product off the shelves into shopping carts. Because, Millennials like winning prizes too!

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In this blog post from the Valassis Loop, NCH President Scott Waldron outlines three key things to look for in a high-quality promotional partner. Read it here:

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While digital print at home and digital paperless coupon formats may seem fairly similar, their respective redemption results tend to be quite different. In fact, print at home coupons typically redeem at nearly twice the rate of paperless. In this edition of The Loop, Charlie Brown, Vice President Marketing, NCH Marketing Services, pulls back the curtain to help marketers understand why these two similar-looking media redeem so differently. 
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