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Building WordPress Websites for New Zealand Businesses
Building WordPress Websites for New Zealand Businesses

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Do You Smell a Rat. It's Probably a Rat.
https://crankedseo.com/articles/the-keyword-planner-hustle/
#scams #google #searchengineoptimization #seo  

Here's a style of pitch for SEO work that has the smell of rat all over it.

Recently, I discovered “New Zealand’s leading SEO company” (their own words) had been showing their prospective clients some really interesting keyword research data from the Google Adwords Keyword Planner. For those of you not familiar with this tool, it’s the industry standard #1 place for most SEO operators to get real-life search data to work off. The tool allows you to measure rate of occurrence of words and phrases you already know about, but it also provides many examples of words and phrases closely related to what you do which you might not yet have your website optimised for. It’s an awesome tool and one I would find difficult to do my job without.

It was great to see they were using the Google Adwords Keyword Planner to advise their clients, until I looked a little more closely at their report. Here’s an example of the kind of thing I saw. It’s not the exact report, but you’ll get the idea.

Check out my article at Cranked SEO to read the rest.
https://crankedseo.com/articles/the-keyword-planner-hustle/
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Rebuilding Your Website? Read This to Avoid Total Disaster.
https://crankedseo.com/guides/rebuilding-your-website/
#websitedesign #seo #webdevelopment #sem #seotips  

There are many reasons why you might want to rebuild your website, but I presume that the main purpose of your website rebuild is to help generate business leads more effectively. Pretty much every rebuild I’ve seen has been for the right reasons – and trust me, there are plenty of great reasons, but the business owner really should do due diligence and seek out good advice before going ahead, and also look carefully at investing in SEO services during the rebuild process.
Typically, most website developers do not consider any rank or SEO factors when building a website for their client. It’s normally not included in a website design project. SEO is a specialised field on its own that takes years to learn properly, and it’s unusual to find a web developer who understands both to a sufficient degree to give you the right advice...
Here's a complete checklist on what you as the business owner should be considering during a rebuild process: https://crankedseo.com/guides/rebuilding-your-website/
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Choosing the Right Domain Name
http://crankedseo.com/how-to-seo/choosing-domain-name/ #seo #domainnames #google

Establish Identity By Choosing Either:

BRAND MATCH

When your brand is well known and is likely to be the main referring keyword. But heck, your business is new and your brand isn't known to anyone yet. Is this still a good idea?

KEYWORD MATCH*

When a large volume of searches is done for a specific commercial keyword phrase. *You might want to make sure you understand some facts about Google first!

FEATURE MATCH

A phrase associated with what you do, a feature of your company, products or services. But isn't that easy for someone to copy or buy similar competing domains?

Taking the time to choose the right domain name for your website is very important. It’s not something you should do hastily or without considering all the background factors that make one domain name choice a star and another choice a dud. The influence that a domain name has on Google ranking has also changed a lot in the last few years, so updating your understanding of what the differences are might have a significant effect of your choice. Aside from reading the advice on my website here, it’s possibly also wise to get some further insights from a professional SEO services provider before you make your final choice or a 30 minute consultation with me may be all you need.

Read my complete article here...
http://crankedseo.com/how-to-seo/choosing-domain-name/
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10 Common SEO Mistakes
https://crankedseo.com/

Here's a list of the 10 most common mistakes I've seen business owners make when it comes to assessing their Google organic rank (SEO) strategy.

1. Being complacent. Competitors are always working toward toppling your organic position, whether that is 1st or 5th, or 10th. Doing nothing will progressively erode any advantage.
2. Failing to create enough quality content. Websites with little content – or less content than competitors typically don’t get as much organic traffic, (more here: https://crankedseo.com/google-ranking-factors/content/).
3. Failing to engage in social channels citing that they are too time consuming. Social is a goldmine for lead source, brand awareness and brand loyalty and all of these have a spin-off for organic rank.
4. Failing to leverage multiple digital and offline touch-points. Brand awareness is a great foundation for organic CTR from search - which in itself is a signal for rank.
5. Not aligning SEO and Adwords campaigns into a holistic strategy. These two work best if managed into a singe umbrella strategy to compliment each other. All too often I see paid campaigns that are at odds with the organic positioning, or organic implementation that makes paid campaigns more expensive or less effective.
6. Weighing design over function. First and foremost, a website must perform a business function, which is seldom design, unless the business is about design.
7. Doing SEO work based on some reading or basic DIY course, (more here: https://crankedseo.com/how-to-seo/). It takes years of full-time dedication to become an expert in this field. Many ‘experts’ are born after reading a few articles on the topic. After 4 years at this, I am still learning it myself.
8. Relying on a web developer to implement SEO. These are two very different specialities and seldom cross over. Even expert web developers are typically not able to implement essential SEO strategies. If you hired a web developer, ensure that an SEO specialist is doing the SEO part of the work.
9. Trying to measure and plan SEO work by way of Google Analytics. SEO is determined on Google’s website – which requires specific analytics about Google's website, and this is only available through Google Search Console, (more here: https://crankedseo.com/guides/google-search-console/ ).
10. Relying on overseas cut-price services by agencies that don’t understand the demographic, the local market, and are often unable to write well in English. Hire locally.

Loads of free advice on this topic here.
https://crankedseo.com/
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Dodgy Black Hat SEO - The AfterBurner©
https://crankedseo.com/articles/black-hat-seo/

The AfterBurner© is a technique where the Black Hat SEO company buys up expired domain names and then uses them to host backlinks to their clients’ websites. It's in-genuine, steals peoples' good-will, rides on the reputation that others have earned and is dodgy as heck, but dammit, it still works.

Will Google be able to pick up on this and kill it off?

We'll have to wait and see... (I think: YES! Wahahahahahaha!!)

Read more about this SEO trick here: https://crankedseo.com/articles/black-hat-seo/

PS. In case it wasn't obvious: I don't use this technique, and perhaps my SEO work isn't as awesome as it could be because of it, but mine won't get a penalty for my clients' websites for using this dodgy technique in near the future.
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Meet some of the core elements of the current Google Search Algorithm. "Where's RankBrain?" I hear many of you smart SEO people ask. Well, here's my view:
https://crankedseo.com/guides/google-search-algorithm/
#seo   #google   #crankedseo  

RankBrain is Google's new AI learning engine attached to the algorithm and tasked with tuning it based on desired outcomes. It was announced by official Google representative, Gary Illyes, as being the third most influential part of SEO and rank, behind Content and Links. I think this has lead to likely misinterpretation by many.

To me, that isn't part of the algorithm at all, it's simply the test platform to monitor and adjust the algorithm. It doesn't actually make live rank position decisions itself. RankBrain dispenses with a number of human operators that in the past would have had to monitor and adjust via a much more manual and delayed process. Google probably made those people redundant, or perhaps occupied them on much more fun tasks like making self-driving cars...

I've spent many many hours thinking over how the algorithm works, and what sorts of decisions are being made to place any given web page where it is in search.

Here's a significant part of my conclusion...
https://crankedseo.com/guides/google-search-algorithm/
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Beginner's Guide to Google Analytics

A POWERFUL TOOL TO MONITOR WEBSITE TRAFFIC
https://crankedseo.com/guides/google-analytics/
#seo   #google   #analytics  

Analytics is a powerful piece of reporting software that is installed into your website. When a visitor arrives at your website, the software signals Google HQ (or wherever the data collection system for your Analytics account is stored) to say “here’s a visitor – we’ll update you with what this visitor does while here”, and obediently this software monitors the visitor’s every move on your site. For some visits, a visitor leaves soon after arriving. During other visits, a visitor navigates through a few of your pages, perhaps watches a video, fills in a form and then leaves. If your website has eCommerce, and Analytics is correctly configured to track eCommerce transactions, you may also get a report from Analytics as to what they bought, and how much it cost - which you can connect up with a particular lead source or marketing initiative.

This is Powerful Business Data.

When a new visitor comes to the site a digital ‘handover’ occurs that tells Analytics some information on where the visitors came from too. That also implies that if you sold something on your website you can attribute that sale to a particular source, entry point or type of visitor. Great information for making decisions about whether the business mechanics of your website is actually working.

Here's a FREE resource for learning how to interpret many of the complex reports in Google Analytics: https://crankedseo.com/guides/google-analytics/
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Putting On a Concert But Forgot to Sell the Tickets?

GOOGLE SEARCH CONSOLE - BEGINNER'S GUIDE
https://crankedseo.com/guides/google-search-console/

Yes, for a change this is a FREE resource with zero sales pitch. I don't have a business, I just share ideas, discoveries and knowledge for zero cost, and in some serious bulk volume!

Relying on Google Analytics to get all of your SEO insights is like putting on a concert, watching some people wander in off the street, but wondering "where is everyone else?", meantime what you really did was you forgot to sell the tickets...

Google’s Search Console is without a doubt my top go-to SEO tool to use when analysing my website’s search performance. Why? Because it reflects actual stats of what is happening in Google search in relation to my website. Nothing else does this.

It’s an invaluable data source that is available to anyone who owns or has admin control of a website. The data is shared by Google, and costs nothing to connect to. Having lots going on in Google search doesn’t guarantee that it’s any good. It doesn’t mean you are getting good web traffic referrals and it doesn’t mean your website is converting visits into business. The Google Search Console data is just the start of the story, but it is a significant one. What I want to share with you on this page is the many features currently in Search Console, and hope you can read or interpret the data those features provide.

This is my FREE beginner's guide to Google Search Console.

Read the guide here: https://crankedseo.com/guides/google-search-console/
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