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Join us for this week's #CMGRHangout  - it will be our first adventure on YouTube Live and we'll be hosting a community show & tell (thanks Crystal Bruce!) Have a project you're proud of or admire? Let us know that you'd like to join on air!

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We're back for #CMGRHangout this week! Hopefully you've been enjoying your summer like we are. In case you missed our news, we've switched to a summer format so are only hosting #CMGRHangout on the first Friday of each month.

Customer journey mapping is not uncommon when designing user experiences but, depending on skills and the size of your team, not always taken into consideration when designing a community. We all have goals for our community and mapping helps us to achieve these goals. I should throw out a disclaimer that if you don't know the goal for your community, STOP RIGHT NOW to take some time with CMX's SPACE Model (http://cmxhub.com/the-space-model/) and figure it out. Mapping is the least of your concerns if you don't know where you're trying to go. If you do know your goals, lets look how to plug in your destination, identify your community starting point and figure out how to identify the steps between the two.

Join us for this week’s #CMGRHangout panel on Friday, August 5th at 2pm ET/11am PT to look at how to map community journeys.

+Sherrie Rohde will be hosting the hangout with +Alexandra Bowen, +Frank Field and +Sara Sigel on panel. +Christin Kardos and +Carrie Keenan will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. What are the benefits of creating a customer journey map?
2. Where do you start when creating a customer journey map?
3. What research should you gather before beginning your map?
4. How do you identify touch points and channels for each stage and goal?
5. What roles do empathy maps and lenses play when mapping the journey?
6. How do you identify a successful community journey map?
7. What advice do you have for someone creating a community journey map for the first time?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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We're back for #CMGRHangout this week! Hopefully you've been enjoying your summer like we are. In case you missed our news, we've switched to a summer format so are only hosting #CMGRHangout on the first Friday of each month.

This month, we're really excited to chat with +Alan Bush and +Chris Kamler around bridging official and unofficial communities. Alan reached out to us back in May to let us know about the grassroots efforts Kansas City Royals fans have been doing to build community. In some cases these efforts have led to support from the official brand. For example, the #DressToTheNines event started with a few dozen people and is now an annual, team-sponsored event. You can find out a bit more about these efforts by checking out Chris' SXSW submission: https://www.youtube.com/watch?v=csh2_QcQ1gk

Join us for this week’s #CMGRHangout panel on Friday, July 1st at 2pm ET/11am PT to look at how we can work together with grassroots community efforts and build community in the overlap.

+Sherrie Rohde will be hosting the hangout with +Alan Bush and +Chris Kamler on panel. +Carrie Keenan will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. What are some examples of grassroots community efforts?
2. What are the advantages of an unofficial, fan-created communities vs an official branded community?
3. What are the advantages of official branded communities vs an unofficial fan-created community?
4. What challenges arise for unofficial communities when the brand gets involved?
5. What challenges arise for the brand when unofficial communities rise up?
6. How can brands partner together with grassroots community efforts?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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When planning community events, we're often looking for ways to convert those online interactions to offline hugs. Part of that magical experience comes from the ability to bring community members before, during and after events—and arguably one of the easiest tools to use is social media. If you've planned an event, attended an event or are thinking about planning one, you've probably thought through various ways to use social media to enhance your event and bring people together.

Join us for this week’s #CMGRHangout panel on Friday, June 3rd at 2pm ET/11am PT to look at how we can use social media to help build community experiences before, during and after events.

+Jonathan Brewer and +Sherrie Rohde will be hosting the hangout with +Jenn Chen, +Evan Hamilton, +Ruhi Shamim and +Amir Zonozi on panel. +Christin Kardos and +Carrie Keenan will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. What's the best event you've been to, industry or not, in the past year? Why?
2. How do events impact community-building and relationships?
3. How do larger events (conferences) differ from smaller events (meetups) in community building?
4. What's your favorite way you've seen social media used to build community leading up to an event?
5. What's your favorite way you've seen social media used to build community during an event?
6. What's your favorite way you've seen social media used to build community following up an event?
7. How do platforms like Facebook events compare to event specific tools like Meetup or Eventbrite?
8. What are some ways you can use social media analytics in your event reporting?
9. What other tips do you have for using social media to build community around events?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.

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As community professionals, we often see those in our industry ask how to get their community more engaged. You might disagree, but every time I see this question my first inclination is to step back and think about why that community is there in the first place. Communities don't just exist because we want them to, they exist for a reason, for a purpose. Each member of your community identified with a need that can be met by participating your community—it's up to you to know what that need is, or to figure it out.

Recently, Bill Johnston wrote an article titled Purpose Will Power Future Online Communities (https://blog.structure3c.com/2016/05/10/purpose-will-power-future-online-communities/) where he explains his model of Purpose & Online Communities and how we need to look not only at the community's purpose as part of strategic development, but also the role of purpose for community members.

Join us for this week’s #CMGRHangout panel on Friday, May 27th at 2pm ET/11am PT to look at how purpose will power future online communities.

+Jonathan Brewer and +Sherrie Rohde will be hosting the hangout with +Bill Johnston, +Jenn Lebowitz and +Patrick O'Keefe on panel. +Christin Kardos and +Carrie Keenan will be moderating the Twitter chat using #CMGRHangout .

Discussion Questions

1. Without getting too lost, how can we define purpose?
2. What is the difference between community engagement and manipulation?
3. How can we identify purpose for community members?
4. How can we create community experiences that are less static?
5. How can we help community members achieve their purpose within communities?
6. What happens when a participant no longer feels they need the community?
7. How can companies work together with communities to refine their purpose as an organization?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.)

Chat: You can watch here and/or follow the conversation on Twitter using #CMGRHangout .

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.
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