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At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration.In 2012, social media marketing, driven by these innovations, will only continue to mature. Bottoms-up learning about what really works in Social will be essential for this expansion...
The State of Social Marketing 2011 – 2012. Tweet. December 6, 2011; 1 Comment. The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can d...
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