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Mustapha Ait Amnay Bouga
Works at Final FrOntiers
Attended University of Vienna
Lives in West Hollywood, Los Angeles, CA
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In his circles
3,917 people
Education
  • University of Vienna
    Finance and Marketing, 1986 - 1989
  • Université Libre de Bruxelles
    Finance and Marketing, 1982 - 1986
  • French Lycee Lyautey
    Economics, 1973 - 1982
Basic Information
Gender
Male
Birthday
September 23
Other names
Mustapha Ait Amnay Ben Lahoucine Bouga
Story
Tagline
Hi I am Mustapha Ait Amnay Bouga...I am 53 and I carry my name and the name of my Berber ancestOrs who Are knights...I am from the movie city Casablanca and as Humphrey Bogart says to Ingrid Bergman in the movie right in her eyes..."Here's loOKinG at you kid"... By the way...Ricks Cafe still exists...A friend Kathy Krieger... An ex US diplomat restored it majestically 10 years ago...A cool jaZzy and very chic place! I firmly believe in unity...Unicity and Union...Harmony and Passion....Firmly!
Introduction
Hello I am Mustapha Ait Amnay Bouga...I am 53 and i carry my name and the name of my Berber ancestors who Are knights...I am from the movie city Casablanca and as Humphrey Bogart says to Ingrid Bergman in the movie right in her eyes..."Here's looking at you kid"... By the way...Ricks Cafe still exists...A friend Kathy Krieger... An ex US diplomat restored it majestically 10 years ago...A cool jaZzy and very chic place! I firmly believe in unity...Unicity and Union...Harmony and Passion....Firmly!

I was raised and born in Morocco a tolerant and open country that often sheltered refugees and championned peace, justice and freedom across the centuries. Having lived many years in Richmond-South-West London I feel naturally connected with...Splendid United Kingdom and my Great British friends... Like Arnie Schwarzenegger i am Austrian too! Not yet Californian...Definitely Relocating there … I Am on Google+ and Facebook of course...Linkedin... and other serious Platforms...

I connect people who add values... confirm values to each other and share values with each other! I enjoy coaching them...Personally...their undertakings and their enterprises. Integrating Zen, Management, Bio Energy and Fitness. In corpo sano... I love making friends all over the world and particularly where i have been...The more different...the more interresting...As Antoine de Saint Exupery says...If i differ from you, far from harming you, i enrich you... 
Bragging rights
All Engines Running! Powers On! I like Fast ...Everlasting Connections...Fast Horses...Fast Boats...Fast Cars...Fast Planes...Fast Trains...And...Fast Brains! I believe that all is about speed. Speed of making mistakes and speed of fixing them! I speak English, Spanish, German, French, Swedish and Arabic and i would love to learn all yours one day...Limits of your language? Limits of your world! Ludwig Wittgenstein - Austrian-British Logician
Work
Occupation
English-French-German On/Off-line Coaching. International VIPs Advisor, Wordsmith,Trainer, Lecturer, Public Speaker and Facilitator. Multinational, Multilingual, Intercultural From Casablanca. Lived in 7 countries, Visited 65 and more to come...Networks Moderator. Oximorox, Online Business and Cultural Agenda Publisher. BNI-USA - Churchill Club - Moroccan American Circle...Founder of several Companies and member of several Societies.I am a global citizen. I coach In Site...Face to face and faster via phone...skype...wherever you are...we can get together...quickly...On! And on...And on...
Employment
  • Final FrOntiers
    CEO, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
West Hollywood, Los Angeles, CA
Previously
Casablanca-Anfa, Grand Casablanca, Morocco - Döbling, Vienna, Austria
Contact Information
Work
Phone
+212661092888, +212665211567
Email

Stream

 
1987 NYC DOwntOwn tRAin PAtty Smyth REnDitiOn Of tOm wAitS 1985 CuLt SOnG. FABULOus VErSiOn AnD ViDEO GivinG ROD StEwArt A tOp 3 Hit iN 1989 <3

Smyth distinctive voice and new-wave image gained broad exposure through video recordings aired on what were then newly emerging cable music video channels such as MTV.

Swedish Moneybrother released a Swedish version of the song; it is included on Pengabrorsan. Austrian hardcore/punk band Rentokill recorded a cover of the track for their 2009 EP The O.S.E
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BiO+MEDiAmEtriCs+LyriCs: Smyth was asked by friend Eddie Van Halen to join the band Van Halen to replace David Lee Roth as lead singer. However, she declined the offer.

Outside another yellow moon
Punched a hole in the nighttime, yeah
I climb through the window and down to the street
I'm shining like a new dime
The downtown trains are full
With all those Brooklyn girls
They try so hard to break out of their little worlds

You wave your hand and they scatter like crows
They have nothing that'll ever capture your heart
They're just thorns without the rose
Ooh, be careful of 'em in the dark
Oh if I was the one
You chose to be your only one
can't you hear me now
can't you hear me now

Will I see you tonight
Ooh, on a downtown train
Every night it's just the same
You leave me lonely, now

I know your window; I know it's late
I know your stairs and your doorway
I walk down your street and past your gate
I stand by the light at the four way
You watch them as they fall
And they all catch heart attacks
They stay at the carnival, Baby
But they'll never win you back

Will I see you tonight
Baby, on a downtown train
Every night, every night, is just the same
You leave me lonely, now
Will I see you tonight
Ooh, on a downtown train
All my dreams just fall like rain
All upon a downtown train

Outside another yellow moon
Punched a hole in the nighttime, yeah
I climb through the window and down to the street
I'm shining like a new dime
The downtown trains are full
With all those Brooklyn girls
can't you hear me now
can't you hear me now

Will I see you tonight
Baby, on a downtown train
Every night, every night, it's just the same
You leave me lonely, now

Will I see you tonight
On a downtown train
All my dreams just fall like rain
All upon a downtown train
Ooo-oo-ooooh-ooh Ooo-wo-ooooh

Patty Smyth (born June 26, 1957 NYC-USA) is an American singer and songwriter. She first came into national attention in the band Scandal. She went on to record and perform on her own.

Her distinctive voice and new-wave image gained broad exposure through video recordings aired on what were then newly emerging cable music video channels such as MTV. Her debut album Never Enough was well received, and generated a pair of Top 40 hits.

Smyth had a remarkable stage presence and drew large audiences through the mid-1980s. In the early 1990s she again reached the Top 10 with the hit single "Sometimes Love Just Ain't Enough", a duet sung with Don Henley.

She performed and co-wrote with James Ingram the song "Look What Love Has Done" for the 1994 motion picture, Junior. The work earned her a Grammy Award nomination for Best Song Written for Visual Media, as well as an Academy Award nomination for Best Original Song. Smyth married tennis star John McEnroe in 1997.
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2013 StArS ALiGn HyperBEAt tEmpo juSt  When The StArs ALiGn LinDSey StirLinG AmAZinG ChOrEOGrAphies AnD HarmOniOus MELODiEs SimpLy Meet iN A LittErALLy fAntAStiC ViDEO <3

On March 22, 2014, Lindsey joined the team Cirque Du Soleil for the second annual One Night for One Drop in Las Vegas. Ahow fOr The World Water Day to expand the message of accesible water to all

In 2014, Stirling was nominated for the Echo music award in "CrOSsOvEr National/International" and "Newcomer International", receiving the "Crossover National/International" award.
Stars Align - Lindsey Stirling (Original Song)
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BiO+MeDiAmetriCs+LyriCs+PhiLanthrOpy: On October 1, 2013, Stirling teamed with the non-profit Atlanta Music Project to help spread appreciation of music to children who might not otherwise have the chance.

The Atlanta Music Project's mission was "to inspire social change by providing Atlanta's under-served youth the opportunity to learn and perform music in orchestras and choirs."

For this, Stirling made available two limited edition Lindsey Stirling/The Power of Music shirts. The money collected from the selling of those shirts went directly to the Atlanta Music Project with the goal of raising enough together to provide music training for 50 children.

Ta ta ta ta ta ta
Ta ta ta ta ta ta
Ta ta ta ta

Wa ta ta ta ta ta

Ta ta ta ta ta ta
Ta ta ta ta ta ta
Ta ta ta ta

When the stars align

Ta ta ta ta ta ta
Ta ta ta ta ta ta
Ta ta ta ta

Wa ta ta ta ta ta

Ta ta ta ta ta ta
Ta ta ta ta ta ta
Ta ta ta ta

When the stars align

Lindsey Stirling (born on September 21, 1986 OranGe County CalifOrnia) is an American violinist, performance artist, and composer. 

Stirling has studied Therapeutic Recreation at Brigham Young University. Through her unique style of playing; Stirling wants to be a positive role model for teenage girls.
+Mustapha Ait Amnay Bouga
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2001 FEBRuAry Win THE RACE ADrEnALine MEGA tOns MODErn TALKinG F1 RACinG AnthEm. SPECtACuLAr 10th ALBum AmEriCA. DEDiCAtED tO F1 PiLOt LEGEND SChumACher's RECOvery <3

SuPErLAtivE StOrytELLinG. FABuLOus mODern TALKinG iN ACtiOn. 
They have been referred to as Germany's most successful pop duo, and have had a number of hit singles, reaching the top five in many countries.

Bohlen American-style MOR ballads influences include German-language schlager music, disco pop (the Bee Gees) and romantic English-language songs of Italian and French origin, like Gazebo's "I Like Chopin".
1
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BiOs+MeDiAmetriCs+LyriCs: Their music has often been classified as Europop. They have been referred to as Germany's most successful pop duo, and have had a number of hit singles, reaching the top five in many countries.

We can win the race
We can win the race

We have a dream, you win tonight
Take a chance, take a chance, God is on you side
We pray for you, you like a hurricane
You can win, you can win, you can win the game
Try the impossible, we want a miracle
There's a million fans around
Our dreams free, we want the victory
The hero's back in town

Ohh come on We, we can win the race
Ohh he, fights us face to face
Ohh see, we will win the game
Again, again, and again
Ohh come on We, we can win the race
Ohh we, we will take the chance
Ohh Only the strong survive
We'll stay by your side

We have a dream, we don't give up
We can win, we can win, right from the start
The price is high, time is on your side
Take the chance, take the chance, you'll win tonight
You know you are the best, you can beat the rest
We never let you down,
You have the energy, we want the victory
The hero's back in town

Ohh you can win the race,
You win again, and again
Again, again, and again

Modern Talking was a German synthpop duo consisting of Thomas Anders and Dieter Bohlen. 

Thomas Anders (born Bernd Weidung, 1 March 1963) is a German singer, composer, and record producer. Anders was the lead singer of Germany's popular pop-duo Modern Talking in 1984–1987 and in 1998–2003

Dieter Günter Bohlen (* 7 February 1954, Berne, Lower Saxony, near Oldenburg) is a German songwriter, singer, musician, producer, entertainer, and TV personality. Bohlen is best known for being part of popular pop-duo Modern Talking during 1984 –1987 and 1998 – 2003.
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3 COrrElAtiOn AnD COinCiDenCe iNSiGhtS iN THE RACE fOr CAuSAtiOn. Correlations aren’t useful unless they’re thoroughly validated to remove noise. How discerning marketers perform that validation.

For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move the needle.

That means the race is on in 2016 for marketing analytics professionals — both in-house and vendors — to figure out how to find data that intelligently correlate to revenues (or at least, to KPIs that are smart approximations of revenue, such as units shipped, subscribers and so on).

But beware. In any race, there are shortcuts. And some shortcuts can lead to disaster, not discovery. That’s exactly what’s starting to happen in the world of marketing analytics in 2016.

In many ways, marketing analytics vendors are starting to sound the same. Each one promises to help marketers impact revenue and prove their value to their respective C-suites.

And with stunning visualizations and alluring dashboards, it’s easy to create the appearance of “signal” versus “noise” the moment social media measurement graphics begin to take the same general shape as revenue charts.

After all, the human brain is genetically programmed to assign meaning to shapes and draw conclusions from special similarities.

But caveat emptor: Simply layering a financial graph on top of social trends doesn’t reveal why financial outcomes occurred. In fact, it’s as likely to mislead marketers as to help them.

There’s a lot of hard, backbreaking data cleaning and a mind-boggling volume of testing and re-testing that go into discovering meaningful correlations. Marketers who want to avoid following statistical fireflies into the forest should learn how to discern coincidence from correlation.
Correlations aren’t useful unless they’re thoroughly validated to remove noise. Columnist Joshua Reynolds explores how discerning marketers perform that validation.
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7 ESsentiAL COntEnt PrOmOtiOn tOOLs AnD PLAtfOrms. 1. Hootsuite 2. Followerwonk 3. Taboola 4. BuzzStream 5. StumbleUpon 6. Facebook (Ads) 7. Pinterest

Put simply difference between promotion and distribution is that promotion is all about generating a buzz around content and distribution is a matter of finding different ways to get content to appear in search results.

Some might join content promotion and distribution together, but they are actually two completely different marketing angles that should be balanced evenly.
Content promotion is all about creating excitement and engagement. Have you considered these seven platforms to help amplify and simplify your campaigns?
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1. Hootsuite

HootSuite was originally designed for optimizing and managing Twitter accounts, but it also allows you to post from personal Facebook and LinkedIn accounts. Unfortunately, HootSuite will not connect to personal Google+ profiles, but it does allow you to manage your Google+ pages that hosts the content. This tool enables a brand to create a new post and send to any combination of the connected social media accounts.

The ability to schedule posts is HootSuite’s most efficient tool, allowing a company to plan ahead and keep their accounts actively engaged with their audience using just a few easy steps. Select the date and time and let Hootsuite post your content for you to reach the broadest audience possible.

Another cool feature of HootSuite is a link shortener built in to the compose box. If a content piece is on a page with a long URL, place the link in the box and click “Shrink”. HootSuite will place the shorter URL (in the form of ow.ly) at the end of the text in the compose field.

HootSuite’s link shortener will also track important social metrics found in the analytics section. You can create full reports on engagement, clicks and collective data for each specific social account. This is a vital promotional tool that can greatly save time for any marketer.

2. Followerwonk

For Twitter-users, Followerwonk stands out as one of the most robust tracking tools available to help generate the most engagement through Twitter. Followerwonk allows any user to identify, analyze and improve metrics from Twitter in order to maximize social media promotion.

The “Search Twitter Bios” function is among the most useful features on Followerwonk’s platform. Use it to find the most popular Twitter accounts in your particular field or industry. For example, if you are an internet marketing specialist, you could type “SEO” or “Linkbuilding” into the search bar and Followerwonk will suggest all of the Twitter accounts that feature the word “SEO” or “Linkbuilding” (or closely related keywords) in their Twitter profile text.

Consider the vast possibilities for content promotion when you can sort followers by such stats as tweet count, account age, social authority, following or followers. This is crucial information about your audience and provides an even larger outlet for promoting content.

3. Taboola

Taboola is recognized as the world’s leading content discovery platform, reaching 400 million unique visitors and serving over 150 billion recommendations every month. Recently, Taboola acquired Perfect Market, a company which also worked to improve engagement and drive traffic and conversions. With this acquisition, Taboola has evolved from a content discovery engine to a content and product discovery engine giant.

With Taboola’s content recommendation platform, any brand can successfully drive traffic, improve social sharing metrics and increase the amount of links pointing back to the content. Taboola focuses strongly on videos because videos are one of the highest demanded forms of content; in fact, a recent study found that consumers are 27 times more likely to click through online video ads than standard banners. Additionally, native online video ads can generate 82 percent brand lift among users exposed to the ads. Taboola serves up to 1.5 billion recommendations to Internet users each day (45 billion every month) and drives 24 million unique visits for marketers using the platform – numbers that should make any marketer’s ears perk up.

4. BuzzStream

BuzzStream is a popular tool that helps create buzz around content, build links and increase website traffic by helping you “be found” by utilizing various marketing channels. The user-friendly dashboard provides an easily-digestible overview of an account’s history and tasks, filterable by:

Complete history (emails, tweets, logged calls, blog comments or engagement)
All projects or a specific task
All items for/from a user or for/from a specific user
BuzzSumo is another tool in the BuzzStream family that helps marketers find highly shared content, as well as influencers with specific expertise in certain fields. While there are other tools to find influencers on Twitter (such as Followerwonk, discussed above), BuzzSumo provides unique features that enable you to find not just an audience, but also content promotion and placement opportunities.

5. StumbleUpon

StumbleUpon is a wonderful content discovery engine greatly enhancing the way that people find and bookmark content. StumbleUpon begins by understanding their user’s personal interests. Initially, this comes from a short survey when the user creates a profile, but it grows in complexity as the user engages content through the service.

Users click the “stumble” button on the toolbar, which gives them a new web page to interact with. If they like what they’ve been offered, or “stumbled,” they can give it a “thumbs up.” If they don’t, they can give it a “thumbs down” vote. Content that is voted up by the people in the user’s network will be more likely to appear in the next “stumble” for that user. From this data, you can view a number of different trending data:

“Recently Hot” tags: These are the current trends that people are tagging. Drill down for more content under the tag.

“Most Popular All Time” tags: These tags change less frequently but will change. To see what is gaining the most attention, look through these tags. Again, drill down for more content.
Stumbles by topic: You can see what activity is happening by topic.
Top Rated websites: These are the pages that are getting the most stumbles.
Additionally, StumbleUpon offers a great paid discovery service that is great for any content marketing strategy. By consistently promoting content through this platform, you can quickly establish your brand as a thought-leader within the industry, driving more traffic, leads and sales for your business.

6. Facebook (Ads)

What would a content promotion article be without the mention of Facebook, right? It’s the largest social network – and boasts endless promotional opportunities for your content. There are three main locations on the site that you can choose to display your advertised content:

Newsfeed: The most popular of the Facebook advertising placements, these ads show up seamlessly in a user’s feed along with the content that they see from their friends and the people that they follow.
Mobile: Earlier this year, Facebook stated that there were 1.01 billion mobile monthly active users on the social network – that is a crazy amount of people. If your content is optimized for mobile, this is an avenue that can greatly enhance your content’s visibility.
Right-Hand Column: This placement can be seen below the “Trending” topics section. The benefit of this placement is that the ad will move down with the user as they scroll through their feed.
Advertising on Facebook allows you to reach one of the largest audiences in the world; never before have we been able to reach such a massive following with such accuracy and relevance.

7. Pinterest

As we know, Pinterest is one of the pioneers of photo album-style content that has blown up over the past five-to-ten years. By using “Boards” to tag and organize photo content, images of all types become extremely shareable. Content marketers quickly discovered the advantages of this photo-distribution channel when promoting content – not only to drastically raise the visibility of the content, but also to encourage it to be shared to an even bigger audience.

By adding “Pin It!” buttons that appear when hovering over an image with the cursor (beware these don’t function on mobile browsers) on your website, you will encourage visitors to pin your content for you. This is a great additional source for spreading your content on the Pinterest platform. It will also encourage visitors on your website to start following you on Pinterest for more content.

Here’s a quick tip for brand recognition: add a small branded logo to the corner of all your pins (or content). This is a small and subtle addition to your pins that can amplify your brand name tremendously.

Promotion is all about creating excitement and engagement around content, and these platforms have simplified that process to greatly improve promotion and advertising of said content. These tools provide great opportunities to put your content in the hands of potential customers, but also to build a trusting relationship with your current audience and, ultimately, to increase your chances of landing new business and building on new leads.
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5 SoCiAL AnD TV ADs COmpArAtivEs. What $5 million can get in digital and social media marketing? Yes, $5 million to run one television ad one time.

This week, AdWeek and Digiday provided insightful examples using a $5 million valuation across digital advertising such as: Taking over the New York Times homepage for 16 days
Generating 2.1 million app installs
Driving 500 million Facebook video views

Let that settle in. Additionally, that amount doesn’t include production costs. As a content marketer, I immediately think about how much $5 million can get a brand in digital media. Evidently, I’m not alone. 
Converting the Cost of A Super Bowl Ad With Intel iQ Data Super Bowl 50 signified a shot at the ultimate trophy in pro football for NFL fans and players. For brands, the big game embodied a chance to win over millions with a captivating 30-second television spot. The Super Bowl’s giant stage doesn’t come... Read more »
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fALCOn 9 ShOOtS fOr AnOthEr SEA LAnDinG FEBruAry 24. SpaceX is gearing up for another round trip with its Falcon 9 rocket, as partner SES S.A. announced today the company would shuttle a new SES satellite and attempt a water landing on February 24.

This is the fourth sea-based landing attempted by SpaceX, which hasn’t had any luck making it happen. As there is not enough fuel this time to get the rocket back to its original launch spot, the sea landing is the only option.

Although the last trip, held in January, was largely successful for the commercial spaceflight company, high seas and other factors caused the rocket to come in a little too hard upon landing.

Falcon 9 will release the SES-9 satellite, which will provide for “both replacement and incremental capacity for a prime video neighbourhood over Asia which serves over 22 million households with high quality broadcast solutions.”

It’s also likely we will be seeing much more activity from SpaceX in 2016, as it continues to test the many pieces it needs to embark on larger, more complex missions.
It looks like SpaceX is gearing up for another round trip with its Falcon 9 rocket, as partner SES S.A. announced today the company would shuttle a new SES
1
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2001 FEBRuAry Win THE RACE ADrEnALine MEGA tOns MODErn TALKinG F1 RACinG AnthEm. SPECtACuLAr 10th ALBum AmEriCA. DEDiCAtED tO F1 PiLOt LEGEND SChumACher's RECOvery <3

SuPErLAtivE StOrytELLinG. FABuLOus mODern TALKinG iN ACtiOn. 
They have been referred to as Germany's most successful pop duo, and have had a number of hit singles, reaching the top five in many countries.

Bohlen American-style MOR ballads influences include German-language schlager music, disco pop (the Bee Gees) and romantic English-language songs of Italian and French origin, like Gazebo's "I Like Chopin".
1
Mustapha Ait Amnay Bouga's profile photo
 
BiOs+MeDiAmetriCs+LyriCs: Their music has often been classified as Europop. They have been referred to as Germany's most successful pop duo, and have had a number of hit singles, reaching the top five in many countries.

We can win the race
We can win the race

We have a dream, you win tonight
Take a chance, take a chance, God is on you side
We pray for you, you like a hurricane
You can win, you can win, you can win the game
Try the impossible, we want a miracle
There's a million fans around
Our dreams free, we want the victory
The hero's back in town

Ohh come on We, we can win the race
Ohh he, fights us face to face
Ohh see, we will win the game
Again, again, and again
Ohh come on We, we can win the race
Ohh we, we will take the chance
Ohh Only the strong survive
We'll stay by your side

We have a dream, we don't give up
We can win, we can win, right from the start
The price is high, time is on your side
Take the chance, take the chance, you'll win tonight
You know you are the best, you can beat the rest
We never let you down,
You have the energy, we want the victory
The hero's back in town

Ohh you can win the race,
You win again, and again
Again, again, and again

Modern Talking was a German synthpop duo consisting of Thomas Anders and Dieter Bohlen. 

Thomas Anders (born Bernd Weidung, 1 March 1963) is a German singer, composer, and record producer. Anders was the lead singer of Germany's popular pop-duo Modern Talking in 1984–1987 and in 1998–2003

Dieter Günter Bohlen (* 7 February 1954, Berne, Lower Saxony, near Oldenburg) is a German songwriter, singer, musician, producer, entertainer, and TV personality. Bohlen is best known for being part of popular pop-duo Modern Talking during 1984 –1987 and 1998 – 2003.
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7 MuSt HAvE MArKetinG MEtriCs. How Healthy Is Your Content Marketing? Download this prescriptive guide to build stronger content marketing.

In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging for them to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd.

The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get:

Tips from leading content marketers and thinkers.
Content planning best practices.
7 must-have content marketing metrics.
Checklists galore.
In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging for them to garner loyalty with
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7 Trends That Will Drive Digital Marketing Success. According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying that digital methods are merging into the larger marketing operation.

A key finding from the report was that 73 percent of marketers now own or share P&L (profit and loss) accountability, reflecting an increased responsibility for driving results.

The figures highlighted above serve as a great indication that CMOs and their marketing departments are becoming more accountable for driving maximum business impact from their digital marketing efforts.

Digital marketers are increasingly engaging with their target audiences and optimizing digital marketing campaigns. In parallel, modern-day CMOs are now leveraging a powerful combination of the most effective and efficient technology and talent to help them do this.

Smart CMOs recognize that they have to utilize their top-performing online channels to fuel digital marketing success in 2016. Those who don’t will lose important market share and digital dollars to their online competitors.
Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to stay ahead.
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9 StELLAr TiPs tO BLEnD COntEnt PrOmOtiOn AnD DiStriButiOn. 1. Social Media Buzz 2. FB 3. Twitter 4. Google + 5. Publicize Stellar Content 6. Reuse Existing Content 7. Written Content 8. Images 9. Videos 

We all know that creating great content and advertising it through various social media channels is an effective first step toward any content marketing success.

However, if you aren’t utilizing distribution channels on top of promotion, you might be missing out on new areas to post new content for potential customers or followers to see.

Using a combination of both content promotion and distribution is part of every prosperous content marketing strategy. Here are some great ways to promote and distribute your content – blend these two practices together for marketing success.
If you aren’t using multiple distribution channels in tandem with promotion, you could be missing opportunities to share content with prospects & followers.
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1. Generate a Buzz around the Content with Social Media

Promotion is all about communicating the value of your content directly to the people who will share it within their own networks. Quality content is only half the battle. Getting maximum exposure for that content is the other half. You can have the best content in the world, but it’s only as good as the visibility it receives.

What would social media be without its promotional benefits? You now have the opportunity to engage with people in a way that wasn’t possible for traditional marketers in the past. The kind of engagement social media allows can add a sense of familiarity to your brand image. By engaging through interesting, quality content, you can keep your brand in front of customers so that when they’re ready to look for products or services within your market, they’ll think of you!

After you have created that incredible content, don’t let it sit on your site waiting for searchers to find it – get a buzz going! By promoting your work, you generate interest in your content, and when people find interesting stuff, they naturally share it through social media or link to it from their websites. Let’s take a look at three big players in social media: Facebook, Twitter and Google+.

2. Facebook

Let’s get one thing straight – Facebook is massive. Because of the sheer volume of activity on Facebook, it’s a great place to not only promote your content, but also gauge how people think about topics and how they perceive your products or services. This can be greatly beneficial when brainstorming new topics, answering questions, or even fine-tuning existing content to drive people to your website.

Facebook gives you a chance to not only showcase engaging articles, images and videos, but a way to create a two-way conversation with your audience. Ask your Facebook friends and followers to share their thoughts and feedback on your content, products and services, or topics in the industry. This provides the opportunity to actively listen and improve your content based on their response. In the future, you can build customer loyalty and promote even better content that shows you used their feedback and worked to answer their issues.

The promotional benefits of Facebook are obvious. If you don’t already have a branded Facebook profile – you are behind the game. 30 million businesses now have a Facebook Fan Page. Start sharing your content and engaging with this enormous community.

3. Twitter

As a content marketer, the primary purpose for Twitter should be to keep your followers informed about the all cool products and services that you are trying to promote. As with Facebook or any other social media channel, by meeting the needs of individual users head-on, you can actively promote your content to potential customers who are looking for answers.

Twitter won’t be an effective promotional tool if you don’t have any followers – it’s absolutely imperative that brands build a following. 67 percent of Twitter users are more likely to buy from brands they follow. This is why your brand’s Twitter handle should appear on every page of your site – of course, this rule goes for all the social media you use. If your page visitors like the content they find on your pages, they should be able to follow you in a heartbeat (and share your content).

So, what if you already have a following, and already have a lot of great content to promote? Some third-party applications like TweetDeck and HootSuite will help schedule Tweets so that you don’t bombard your audience over a short period of time. If there is one thing that can make your brand look robotic, it’s an overuse of social media promoting irrelevant content.

Remember, if your followers tweet at you, you should make an effort to respond in a timely way. It will be more challenging to respond to all tweets, especially as your following grows. Regardless, actively engaging with followers is one of the easiest ways to establish your brand as an authoritative voice within the industry. And with each Retweet or response via Twitter, the more you are promoting some sweet content for all to see. Check in to see who’s tweeted at you or mentioned you, and make an effort to respond.

4. Google +

Although Google+ is not as popular as Facebook or Twitter, it sets itself apart by strongly emphasizing SEO. Google+ allows you to embed links directly to your profile page, giving you increased visibility for your content and website once more people join your circles, or click and engage with your link.

Google+ is a melting pot of influential leaders and casual audiences. These active online members have the same power to influence people with similar interests that Facebook and Twitter users do. Your brand must try to engage with the individuals leading the field, as well as those looking for more information in the form of your content. Share insights about your industry with them, and spark conversations on topics that will solidify your relationship with prospects and industry experts alike.

5. Publicize Stellar Content

The core message for distribution is, “Find ways to get it out there!” The more your company can capitalize on the many distribution channels online, the more you will put great content in the hands of potential clients. Distribution is where you can really establish your brand’s industry knowledge and trustworthy insight. The more you create content for distribution, or repurpose content for distribution on multiple channels, the more your brand will show up in the SERPs, and the more opportunities you’ll create for sharing.

6. Reuse Existing Content

To capitalize on distributing your content, expand or repurpose it so that you can reach a range of new channels. If can create a multifaceted distribution strategy that operates on multiple channels, you might even fill several slots in the SERPs with your content. Here are a few examples of reusing and distributing your content:

7. Written Content

Thirty-seven percent of marketers say blogs are the most valuable type of content marketing – and one of the easiest ways to repurpose and distribute great content is by revitalizing existing articles you’ve created and publishing them on other blogs. Don’t worry, this is not considered duplicate content; publishing updated and refreshed content is very different than copying and pasting old content onto a new site. Think about it, if you have blog posts that were successful on your blog, why not publish them on other sites to get more exposure? Your great content can live on another blog, while still driving leads or conversions back to your site.

For example: LinkedIn, the popular social network for business professionals, allows you to post new content on your profile. Share your great content among industry leaders and tap into their audience for maximum exposure.

Remember, when repurposing blog posts, ensure that any URL’s included in the article are still working, relevant and up-to-date. Any referenced statistics or images should be updated or changed in order to provide the most value to the readers. And most importantly, be sure that any subject matter is current and insightful for the other industry experts in your field.

8. Images

If you’ve developed some cool, original photos or images, you should be sharing them through distribution channels as well as your site. Image sharing is a great way to keep people engaged with industry events and information. Photo distribution channels such as Flickr, Photobucket, and Picasa not only raise the visibility of your content, but also encourage it to be shared. Photo-sharing is a great way to keep people engaged with what’s happening in and around your industry.

Almost every photo-sharing site makes it easy to publish photos to other photo-centered social media sites like Instagram and Pinterest. This can make it extremely easy to expand your distribution throughout social media and connect to an even bigger audience. When you publish content to a photo site, share the photos to your social media platforms to let your networks know that you have new photo content available for viewing.

9. Videos

Video content is highly visible and one of the most popular content mediums. In fact, online video will make up nearly 70 percent of consumer Internet traffic by 2017. It’s a great way to communicate with your audience and connect with them by offering expert knowledge and entertainment through fun, creative content.

When it comes to video, remember to repurpose. Repurposing a video interview to text or to audio is a great way to get more mileage out of your video content (and it’s super easy). Likewise, if you have a great piece of text content, try having a dynamic person in your organization present it in video format.

YouTube and Vimeo both offer the ability for users to create branded channels where you can upload your video content. Both channels will allow you to set custom background images to further reinforce branding and optimize the channel to link back to your website.

The beauty of promotion and distribution is that they can easy work together to accomplish your set content marketing goals. Promotion is all about creating excitement and engagement around your content – distribution is a matter of publishing content through different channels and getting your content to appear in the search results. With any content marketing strategy, utilize a blend of both practices to ensure maximum exposure for your content.
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23 Ways to Build Colossal Pre-Launch Product Buzz. Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing.

You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product.
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I do not want this to happen to you. I have been through the product to market cycle many times and worked with hundreds of startups.
Here are a few ways that you can build real buzz before your product is released and avoid failing.
To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.
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