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Mustapha Ait Amnay Bouga
Works at Final FrOntiers
Attended University of Vienna
Lives in West Hollywood, Los Angeles, CA
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Education
  • University of Vienna
    Finance and Marketing, 1986 - 1989
  • Université Libre de Bruxelles
    Finance and Marketing, 1982 - 1986
  • French Lycee Lyautey
    Economics, 1973 - 1982
Basic Information
Gender
Male
Birthday
September 23
Other names
Mustapha Ait Amnay Ben Lahoucine Bouga
Story
Tagline
Hi I am Mustapha Ait Amnay Bouga...I am 53 and I carry my name and the name of my Berber ancestOrs who Are knights...I am from the movie city Casablanca and as Humphrey Bogart says to Ingrid Bergman in the movie right in her eyes..."Here's loOKinG at you kid"... By the way...Ricks Cafe still exists...A friend Kathy Krieger... An ex US diplomat restored it majestically 10 years ago...A cool jaZzy and very chic place! I firmly believe in unity...Unicity and Union...Harmony and Passion....Firmly!
Introduction
Hello I am Mustapha Ait Amnay Bouga...I am 53 and i carry my name and the name of my Berber ancestors who Are knights...I am from the movie city Casablanca and as Humphrey Bogart says to Ingrid Bergman in the movie right in her eyes..."Here's looking at you kid"... By the way...Ricks Cafe still exists...A friend Kathy Krieger... An ex US diplomat restored it majestically 10 years ago...A cool jaZzy and very chic place! I firmly believe in unity...Unicity and Union...Harmony and Passion....Firmly!

I was raised and born in Morocco a tolerant and open country that often sheltered refugees and championned peace, justice and freedom across the centuries. Having lived many years in Richmond-South-West London I feel naturally connected with...Splendid United Kingdom and my Great British friends... Like Arnie Schwarzenegger i am Austrian too! Not yet Californian...Definitely Relocating there … I Am on Google+ and Facebook of course...Linkedin... and other serious Platforms...

I connect people who add values... confirm values to each other and share values with each other! I enjoy coaching them...Personally...their undertakings and their enterprises. Integrating Zen, Management, Bio Energy and Fitness. In corpo sano... I love making friends all over the world and particularly where i have been...The more different...the more interresting...As Antoine de Saint Exupery says...If i differ from you, far from harming you, i enrich you... 
Bragging rights
All Engines Running! Powers On! I like Fast ...Everlasting Connections...Fast Horses...Fast Boats...Fast Cars...Fast Planes...Fast Trains...And...Fast Brains! I believe that all is about speed. Speed of making mistakes and speed of fixing them! I speak English, Spanish, German, French, Swedish and Arabic and i would love to learn all yours one day...Limits of your language? Limits of your world! Ludwig Wittgenstein - Austrian-British Logician
Work
Occupation
English-French-German On/Off-line Coaching. International VIPs Advisor, Wordsmith,Trainer, Lecturer, Public Speaker and Facilitator. Multinational, Multilingual, Intercultural From Casablanca. Lived in 7 countries, Visited 65 and more to come...Networks Moderator. Oximorox, Online Business and Cultural Agenda Publisher. BNI-USA - Churchill Club - Moroccan American Circle...Founder of several Companies and member of several Societies.I am a global citizen. I coach In Site...Face to face and faster via phone...skype...wherever you are...we can get together...quickly...On! And on...And on...
Employment
  • Final FrOntiers
    CEO, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
West Hollywood, Los Angeles, CA
Previously
Casablanca-Anfa, Grand Casablanca, Morocco - Döbling, Vienna, Austria
Contact Information
Work
Phone
+212661092888, +212665211567
Email

Stream

 
2009 MAXimum NrG HumAn REinVentinG 80's New wAve POwer SOunD. KiLLErS CrOSsinG Pet ShOp BOys AnD BrUCe SPrinGStEEn GuShEr. OutStAnDinG GALLOPinG GuitAr Riff. BrEAthTAKinG SpirituAL ViDEO <3

It features the band performing the song in Goblin Valley State Park, Utah. Various animals are also shown throughout the video, such as a white tiger, an eagle, and a cougar.

In the US "Human" debuted at number 13 on Billboard's Hot Modern Rock Tracks chart, and peaked at number 6. Debate raged across the Internet over whether the lyric said "dancer", "dancers" or "denser"
Δείτε το βίντεο «The Killers - Human - Rock wave» που ανέβασε ο Ladylike.gr στο Dailymotion.
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BiOs+MeDiAmetriCs+LyriCs: It reached number 3 on the UK Singles chart and in 2012 BBC Radio 1 announced that it was the 39th most downloaded song of all time in the country.

I did my best to notice
When the call came down the line
Up to the platform of surrender
I was brought but I was kind

And sometimes I get nervous
When I see an open door
Close your eyes, clear your heart
Cut the cord

Are we human or are we dancer?
My sign is vital, my hands are cold
And I'm on my knees looking for the answer
Are we human or are we dancer?

Pay my respects to grace and virtue
Send my condolences to good
Hear my regards to soul and romance
They always did the best they could

And so long to devotion
You taught me everything I know
Wave goodbye, wish me well
You've gotta let me go

Are we human or are we dancer?
My sign is vital, my hands are cold
And I'm on my knees looking for the answer
Are we human or are we dancer?

Will your system be alright
When you dream of home tonight
There is no message we're receiving
Let me know, is your heart still beating?

Are we human or are we dancer?
My sign is vital, my hands are cold
And I'm on my knees looking for the answer

You've gotta let me know

Are we human or are we dancer?
My sign is vital, my hands are cold
And I'm on my knees looking for the answer
Are we human or are we dancer?

Are we human or are we dancer?
Are we human or are we dancer?

On the Canadian Hot 100, the song debuted at number nine. It debuted at number 34 on the New Zealand RIANZ chart, and entered at number four on the Norway Top 20 before reaching number one.

"Human" reached the top ten on the Irish Singles Chart and in Sweden. The song debuted at number 48 on the Australian Aria Charts and peaked at number 28

The Killers are an American rock band formed in 2001, by Brandon Flowers (lead vocals, keyboards) and Dave Keuning (guitar, backing vocals). Mark Stoermer (bass, backing vocals) and Ronnie Vannucci Jr. (drums, percussion) would complete the current line-up of the band in 2002.
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500,000 MiNivAns AnuAL SALES. It’s the prototype for Google’s next self-driving car. It’s also the fastest-growing segment of the record-setting U.S. auto market.

Yes. Minivans! The soccer-mom icon of the 1990s had a rough start to the 21st century. Sales fell by two-thirds in the first decade, from 1.2 million in 2000 to just over 400,000 in 2009.

In the last five years, minivans recovered slightly, but mostly they bounced up and down around the half-million mark, like a Honda Odyssey rolling over a series of speed bumps.
Snazzier accessories, sleeker designs and the enduring draw of roomy interiors for families with children has given the “mom mobile” a lasting, though reduced, appeal.
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5 CLiENt fEEDBACK ACtiOnABLE TiPs 1. Keep it confidential 2. Add open-ended questions 3. Bring in professional listeners 4. Be open-minded 5. Close the loop 6. Monitor progress 7. Combine Quantitative And Qualitative

. Often when a transaction is completed online or a customer service call has ended, we are asked to rate our experience -- on a scale of 1 to 10 or by giving a number of “stars.”

Services such as Uber even require a driver rating in order to book another ride. Through our work, we see that results from quantitative-only studies can be dangerously misleading.

In fact, when we interview clients asking both quantitative and qualitative questions, we get contradicting answers from the very same client in the very same interview. How does this happen?

Done right, the combination of quantitative and qualitative client surveys are an invaluable client retention tool that helps you proactively manage your client relationships. Craft your surveys wisely, interpret them intelligently, and make sure you let the client know that they’ve been heard.
Learn how to run feedback surveys that get you closer to learning the truth about the health of your client relationships.
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1. Keep it confidential

Clients must be assured that the agency is soliciting their feedback because they value their honest assessments and that their feedback cannot be traced back to them. The trade-off of confidentiality versus honesty is worth it.

2. Add open-ended questions

Open-ended questions or opportunities to comment on ratings “in their own words” will provide the agency with a much better picture of what is behind the numbers ratings.

3. Bring in professional listeners

Consider an experienced third party to do confidential, in-depth interviews with your clients. This qualitative data will uncover your clients’ true perceptions about your agency. Consultants are trained to push the boundaries to discover not only how the client feels but also how others in the agency perceive the agency as well.

4. Be open-minded

It takes progressive agency management to truly listen to and act on the perceptions of the client. Agencies are quick to get defensive and, in our experience, those agencies teams that take the time to understand client perceptions and are nimble and humble enough to adjust are best able to weather issues and retain clients.

5. Close the loop

Feedback is a loop. It is more destructive to solicit client feedback and then not address issues than it is to not solicit feedback at all. Share the results of your findings with your client, and reveal your action plan to address the client issues -- or why some issues will not be addressed. The important thing is to demonstrate that the client has been heard. This not only fosters collaboration but also encourages the client to continue to provide honest feedback in the future.

6. Monitor progress

Remember a one-time survey reflects a point in time. Repeat your study annually, or more often if issues warrant. Use your studies as benchmarks to measure progress and accountability.

7. Combine Quantitative And Qualitative

Done right, the combination of quantitative and qualitative client surveys are an invaluable client retention tool that helps you proactively manage your client relationships. They allow you to reveal issues that may not have surfaced, reward employees who are valued by the client, and create an open dialogue for continued agency success. Craft your surveys wisely, interpret them intelligently, and make sure you let the client know that they’ve been heard.
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55.7% SErViCe SECtOr EXECutivEs RiSE. the vital signs of the seven-year-old recovery remain intact, a survey of executives found. In April, the new orders index climbed 3.2 points to 59.9%.

The Institute for Supply Management said its nonmanufacturing index rose to 55.7% in April from 54.5%, marking the highest level of 2016. The employment gauge rose 2.7 points to 53%

The index surveys executives in industries such as retail, health care, hospitality, finance and technology that employ the vast majority of American workers.
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Time Warner First-Quarter Earnings Exceed Wall Street Estimates. The company, led by CEO Jeffrey Bewkes, reported adjusted earnings of $1.49 per share, compared with $1.19 in the year-ago period and the $1.30 Wall Street consensus estimate.

Net income rose 25 percent to $1.21 billion from $970 million, while earnings from continuing operations of $1.20 billion compared to $933 million in the year-ago period. Adjusted operating profit, another profitability metric, jumped 11 percent to a quarterly record of $2 billion.

The company also posted a slightly better-than-expected 2.5 percent revenue gain to $7.31 billion due to growth at Turner and HBO, partially offset by a decline at Warner Bros. Revenue included the unfavorable impact of foreign exchange rates of approximately $115 million in the quarter.

While the growth at Turner and HBO has been expected, analysts had in many cases forecast Warner Bros., which opened Batman v. Superman: Dawn of Justice only late in the quarter, to post a small decline in its bottom line compared with the year-ago period that had included box-office revenue for American Sniper and The Hobbit: The Battle of the Five Armies.
Time Warner, the entertainment conglomerate behind Warner Bros., HBO and the Turner TV networks, on Wednesday reported improved first-quarter results that exceeded Wall Street estimates as all units posted higher bottom-line results.
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9 TiPs To Perfectly Time Your Request For A Raise. If you time it right, hopefully your boss will, too. But you'll never know if you don't ask.
Here are nine times when you should strike while the iron is hot.

Getting a raise isn't all about timing, but that's a big part of it. Before you consider asking for a raise, you first need to feel confident that your work is excellent or at least has been steadily improving.

More than that, you need to have some sense that your contributions are appreciated by your boss and coworkers. You should also size up the current and future state of your organization.

Is it doing well? Does it have a bright future? How does it compare to competitors? Have there been significant changes recently? And does your work contribute measurably to the whole?
Here are nine times when you should strike while the iron is hot.
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5 StEp NBA PrOCESs tO tACKLE Most Ambitious Goals. Define not only your goal, but also the path to achieve said goal. And as you build out that path, don't hesitate to look for opportunities to pick up support from mentors or teammates -- it'll make all the difference.

For many, goal-setting can feel like a daunting process. You want to be sure that whatever you're working towards is measurable, impactful, and challenging enough to keep you on your toes. Trouble is, the planning process is only half the battle.

When it actually comes time to achieve said goal, it's easy for things to fall apart. Think back to those New Year's resolutions you set. Does the phrase grossly overestimated come to mind?

NBA legend Bill Walton, knows the intricacies of both setting and achieving goals all too well. Of course, it doesn’t hurt that he was coached by one of the best coaches in history -- John Wooden -- who was committed to helping him succeed both on and off the court.
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1978 HiGh NrG POSt SiXtiES 50's NOStALGy ROCK NEwtOn-TrAvOLtA PAr EXCELLEnCe. AmEriCAnA CLiChes GREASE LOADED humOr. ULtrA CLASsiCaL TEENies rOmAnCe StOry AnD LOve SuBLimAtiOn <3

"You're the One That I Want" is a song written by John Farrar for the 1978 film version of the musical Grease. It was performed by John Travolta and Olivia Newton-John.

It is one of the best-selling singles of all time, having sold over 6 million copies between the United States, the United Kingdom, Germany and France alone
Extrait du film Brillantine avec Olivia Newton-John & John Travolta - You're The One That I Want (Grease)
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BiOs+MeDiAmetriCs+LyriCs: Olivia Newton-John, AO, OBE (born 26 September 1948) is a British-born Australian singer, songwriter, and actress. 4-time Grammy award winner who has amassed five No. 1 and ten other Top Ten Billboard Hot 100 singles and 2 No. 1 Billboard 200 solo albums.

I got chills they're multiplying
And I'm losing control
'Cause the power you're supplying
It's electrifying

You better shape up, 'cause I need a man
And my heart is set on you
You better shape up, you better understand
To my heart I must be true
Nothing left, nothing left for me to do

You're the one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, the one I need
Oh, yes indeed

If you're filled with affection
You're to shy to convey
Better take my direction
Feel your way

I better shape up, 'cause you need a man
I need a man who can keep me satisfied
I better shape up, if I'm gonna prove
You better prove that my faith is justified
Are you sure yes I'm sure down deep inside

You're the one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, the one I need
Oh, yes indeed

You're the one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, the one I need
Oh, yes indeed

You're the one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, honey

The one that I want
You are the one I want
Oo-oo-oo, the one I need
Oh, yes indeed

You're the one that I want
You are the one I want
Oo-oo-oo, honey

John Joseph Travolta (born February 18, 1954) is an American actor, dancer, and singer. Travolta first became known in the 1970s, after appearing on the television series Welcome Back, Kotter and starring in the box office successes Saturday Night Fever and Grease.
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5 TiPs tO Jump HurDLES tO Implement COntEnt MArKEtinG PrOGrAms 1. Process friction 2. Technology decisions 3. Measurement 4. Buried expertise 5. Agency relationships

Even if your company is fortunate and doesn’t have to overcome all five inhibitors to a successful publishing model, you likely have to overcome one or two.

Knowing how to spot them — and how to implement valuable ideas to make sure they won’t bottleneck your progress — is a big part of the battle. If you recognize the five forces working against a content marketing mindset, along with some ideas about how to deal with each, you’ll be in a much better position to build the publisher model.

Obviously, organizations cannot just flip a switch and give birth to a healthy publishing function. It takes considerable planning, a strong coalition of the willing, and a significant amount of outflanking stubborn obstacles.
You can’t just flip a switch to turn on a healthy publishing process. Here are five challenges and quick wins to overcome them – Content Marketing Institute
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1. Process friction

Organizational processes often create more friction than they reduce, grinding the time it takes to get content to market to a screeching halt. In fact, process is probably the No. 1 killer of successful content marketing.

Setting up new competencies and processes is difficult, especially when they are already established. Research shows that content marketing (a new competency) can be 62% less expensive while driving more than three times as many leads than conventional brand advertising supported through conventional outbound marketing (incumbent competencies).

Quick win: First, you need to visualize a more efficient
process. Create a map illustrating all the steps needed to make the publishing model work inside your organization.

Take some liberties and map out what you think you would need to make more efficient processes work. Compare this visualized new process to your existing processes to see the impact of bypassing the old way in favor of a new path. Let the core process of existing marketing work continue. As you bring content planning, creation, distribution, and measurement processes out of your visionary plan and into reality, make sure each works in your new processes on their own before you change the incumbent processes.

2. Technology decisions

Technology decisions are typically surrounded by politics. A lot of organizations have strict and rigid protocols for the introduction of new technology so you might need to get other departments involved in the decision-making.

Quick Win: Set up a meeting with your IT group early and share your ideas for getting more strategic content into your marketplace. Ask them if they know of any basic technology solutions that correspond to your content marketing process (supply chain) and won’t add another full-time job to their roster. Getting their early buy-­in will help you spread the coalition into the tech side of the house by surveying their expertise and keeping them close to your operational objectives.

3. Measurement

The No. 1 problem with measurement is that organizations rarely communicate what needs to be measured, how it will be measured, and why to everyone in the content marketing supply chain so everyone shares common objectives.

Once you set up your publishing process map, make sure you have measurements at each point. For example, at the publish stage, measure how well each piece of content has performed relative to the goals set for it. Then evaluate that data to find patterns that emerge of what’s successful and what’s not – that information can help you adjust your content production time and resources to focus on the content meeting your goals.

Quick win: Get your agencies to design what they believe is the most powerful measurement agenda for your organization’s content marketing program. It’s likely that they have put numerous measurement programs together and know details from an objective viewpoint. If you are handling measurement in-house, do some internal and external research to identify the best measurement points in your publishing process.

4. Buried expertise

As organizations adopt a publishing mindset, the content marketing pioneers have to tap into the organization’s institutional knowledge outside the marketing department. This information is typically found where a company’s key value is entrenched. For example, at a manufacturing organization, it might be the engineers who know the most about the value of the innovations. These are the people who can lend the most authentic and interesting voice your customers will find most valuable.

The act of liberating that knowledge is difficult. Once you have identified the best sources and asked them to get involved in the company’s content publishing, you may hear responses like, “You’ve got to be kidding me! I don’t even have time to do the job I am supposed to do and you’re asking me to create content?” Or, “We’re not a news publisher, we’re a manufacturer. I need my employees to do their jobs, not write a puff piece on why we’re smarter. Go ask marketing to do their jobs.”

It’s hard to get people to see value when there is no precedent. Don’t ask these sources to help without first stating transparently what a content publishing model is, what it can do for an organization, and how it can benefit the source. The more invested your internal sources are, the more valuable they feel. If they know their value to the company is more than their core task, that alone can move you much closer to liberating their rich knowledge.

Quick win: Focus on setting precedent with one key piece of content. Secure a friendly internal expert to be a part of its creation. Make a big deal about that initial piece of content. Share widely the success it creates. You’ll find more and more people will be more willing to share their genius.

5. Agency relationships

It’s possible that you work with a content agency, a measurement agency, an SEO agency, and someone’s nephew who is an aspiring videographer/editor. You have them all working to help pull together the most optimal content marketing program. But in almost every case a lack of coordination kills that multi-partner effort – or at least slows it down to a crippling speed.

The fastest and most effective way to fix this problem is to get more out of fewer agencies, with a core focus on unified performance and quality metrics. It’s imperative that all your partners share a carbon copy of what you say success and quality look like.

Quick win: Hold a bi­annual agency day where you invite the agencies that contribute to your content marketing supply chain to share what they are doing with you and the other agencies. Then tell them your objectives for the forthcoming period and see what ideas they have to simplify your efforts.

Conclusion

Even if your company is fortunate and doesn’t have to overcome all five inhibitors to a successful publishing model, you likely have to overcome one or two. Knowing how to spot them — and how to implement valuable ideas to make sure they won’t bottleneck your progress — is a big part of the battle.
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5 BASKEtBALL KOBE BryAnt AD wOrDs TAKEAwAys. 1. Study the film 2. Play without the ball 3. You need to get creative to stay on top 4. Play through the ups and downs 5. Stick to your pregame routine

Kobe Bryant’s insane hustle and dedication to the game of basketball made him one of the all-time greats. If you step up to that level of preparation, work ethic and mental toughness, you’ll be an AdWords All-Star in no time.

Although the court you and I play on looks a little different from Kobe’s, we can learn a lot from him about how to take our digital advertising game to the next level. Let’s take a look at what Kobe Bryant can teach us about being an AdWords All-Star.

April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey.

His achievements should be applauded, but it’s important to keep in mind what it took for him to reach “legend” status. He became an all-star on the court by giving everything he had to the game of basketball. This requires a ton of mental focus and dedication, but the results speak for themselves.
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
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1. Study the film

Watching game film is the best way to spot what you’re doing right and what you’re doing wrong. The same way of thinking can be applied to Google AdWords; and thanks to YouTube, the number of optimization tutorials available to review is endless.

My team at AdHawk recently brought on a new digital marketing intern. His game was good, but it was clear he needed a little polish to ramp things up a bit. So we went ahead and put our Kobe Film Theory to the test.

We told him to walk through each of 65 online advertising tutorial videos we had recorded, and then had him create and launch a test campaign. The results were pretty shocking. Not only did his knowledge of AdWords improve, but with that knowledge came the confidence to experiment with new strategies that led to new areas of success.

2. Play without the ball

Shaq, a long-time teammate of Kobe, said he would come into the practice court to find Kobe running through their offensive plays and drills without a ball (grunts, squeaky shoes and everything).

The Ad Preview & Diagnosis tool and the AdWords Sandbox tool allow you to simulate the real thing without the ad spend. Get in there, do your homework, and practice!

3. You need to get creative to stay on top

Theory and studying alone isn’t going to translate into 18 All-Star games or 10:1 Return on Ad Spend. You have to stay agile, adapt to changes and get creative. Kobe faced more than 2,000 new opponents during his career, so he had to come up with some pretty spectacular methods to beat them all.

Similarly, the PPC landscape is constantly changing due to trends in the industry, new campaign types and competition. Do you know what happens when you’re afraid to take shots to stay ahead? Hmm, I think there’s actually a famous saying about that. Let me think for a second… oh yeah!

michael scott
Kobe attempted more shots than anyone except for two players in NBA history. He also scored more points than everyone except those two players in NBA history. See the correlation?

Here are some shots you need to try to stay on top of the AdWords game:

Gmail Ads
Customer email match
Automated scripts
Remarketing to similar audiences to your YouTube subscribers

4. Play through the ups and downs

There are going to be good days and bad days with your ad performance. Each level of return offers an opportunity to learn.

The good days

Look at what’s working, and double down on it. Greatness doesn’t come from sitting back and appreciating your work. It comes from finding what you did well and determining how you can reproduce and build on that success.

When I worked on the AdWords team at Google, I would use this simple routine to double down on the areas of the campaigns that were working well. It can take a big chunk of time out of your week, but I promise it’s worth the effort.

Goal: Build on Success

Routine: The Double-Down Workout

Go through each of the demographic reports and take note of the highest and lowest CPA or CPC (depending on your goal) for the following:
Gender
Age
Income level
Go through the devices report to identify any major differences in your key metrics between mobile and desktop.
Head to the locations report. Pull out the top and bottom five locations.
Increase your bids (in the 10- to 20-percent range) for the top performers.
The best advertisers in the world will do this kind of optimization every single day, so it’s important to know what you’re up against. If you can only get to it a couple of times a week, that’s okay — just make sure you stick to the routine.

The bad days

Kobe was once asked whether a player who misses his first nine shots should stop shooting or sit the bench. Kobe said he would rather miss his first 24 shots than miss his first nine. Now, maybe my math is wrong, but 24>9.

The key here is that going 0/9 means you gave up, you got psyched out, you didn’t stick to what’s worked for you in the past. Sometimes you’ll have bad hours, days, weeks in AdWords. That leads us to our final Kobe lesson.

5. Stick to your pregame routine

All these Kobe-isms — the film study, morning workouts, incessant shooting and simulations — have one key thing in common: they were all habits. They were all a major part of his routine.

What you need to be an all-star campaign optimizer is a killer optimization routine. I just walked through our routine on how to double down on your AdWords success, and I wanted to show you one last routine before I wrap things up.

This one is called “Trim the Fat,” and it will push you to cut the parts of your campaign that just aren’t working.

Goal: Spend Less

Routine: The Trim the Fat Workout

Trim the fat on your search ads by using the Search Terms report to add all the poorly performing keywords and irrelevant traffic as negative keywords.
Adjust your bids based on the time of day or day of the week that’s converting terribly with Ad Schedule Bid Adjustments.
Adjust your bids on poorly performing locations that are converting terribly with Location Bid Adjustments.
Adjust your bids on mobile if it’s performing poorly with Mobile Bid Adjustments.
It’s important to remember that you want to decrease your bids for the poorly performing segments. You can do this by bidding down from zero percent to -100 percent. To simply remove an ad from being served to a certain demographic, device, or location, adjust the bid to -100 percent.
Take a look at your conversion rate on AdWords versus your overall website conversion rate.
Your ad may not be the issue. If you see a high click-through rate (CTR) but an extremely low conversion rate from ads, you need to tailor your landing page to more closely represent your ad’s offer.
As I mentioned after the previous routine, the best advertisers in the world are doing something like this every single day to maximize their performance on AdWords. If you can only get to it a couple of times a week, that’s okay, just make sure you stick to the routine.

Kobe Bryant’s insane hustle and dedication to the game of basketball made him one of the all-time greats. If you step up to that level of preparation, work ethic and mental toughness, you’ll be an AdWords All-Star in no time.
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$1.21 BiLLiOn TiME WArner NEt inCOme RiSE. $1.51 per share, from $970 million, or $1.15 per share, a year earlier. Profit beats expectations, boosted by Turner, HBO. The New York-based company said first-quarter.

Time Warner Inc reported higher-than-expected earnings on Wednesday on strong revenue from its HBO cable channel and Turner Broadcasting unit.

Despite the profit beat, however, the company said it still expected 2016 earnings before special items to be in the range of $5.30 to $5.40 a share. Shares up 3.1% at $75.95 in morning trading.
Time Warner Inc reported higher-than-expected earnings on Wednesday on strong revenue from its HBO cable channel and Turner Broadcasting unit.
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Revenue from HBO, home to popular shows such as "Game of Thrones," rose 7.7 percent in the quarter.

Revenue at Turner rose 7.2 percent, boosted by higher ratings for CNN ahead of the U.S. presidential election.

"CNN continued to build on its success by more than doubling its prime time audience in the quarter," Chief Executive Officer Jeff Bewkes said in a statement.

Subscription revenue at Turner rose 11 percent, while advertising revenue increased 5 percent. The unit also benefited from the NCAA Men's Division I Basketball tournament, which Turner shares the rights to with CBS Corp.

For the first time, Turner aired the championship game of the season.

Time Warner executives on a Wednesday conference call were bullish about the ad market for the 2016. They forecast advertising revenue growth for the second quarter at a mid-to-high single-digit percentage rate.

Time Warner's Turner unit has tried to woo younger viewers by offering full seasons of its shows for "binge-watching" to check the flow of subscribers to online services such as Netflix Inc and Hulu.
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