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Murat Yatagan
2,532 followers -
International SEO Consultant http://muratyatagan.com/
International SEO Consultant http://muratyatagan.com/

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The new Search Console update by Google promises very good improvements both by means of extended period of data and new features: https://goo.gl/ge3H1D

I'd say basic technical SEO could be covered "only" by checking new SC, as you can find more information about issues like canonical, sitemap, etc. problems.

Check out the example on the attached image from my account.

For more information about the new features of beta SC, read on the HC article: https://goo.gl/3JG48x
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Spare 20 minutes of your time to listen my podcast with +SiteVisibility's +Andy White about the topic of Mobile First Indexing aka. SEO's hot trend of the next few months. I hope you enjoy, and please let me know what you think about it.

http://www.sitevisibility.co.uk/blog/2017/12/21/425-mobile-first-indexing-interview-murat-yatagan/
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<Good bye rich snippets, welcome rich results>

Google Webmasters blog just announced a tool to check a page for eligibility for rich results (aka breadcrumb, carousel, site links, rich snippets etc.): https://search.google.com/test/rich-results

More information about "Rich Results Test" tool:
https://support.google.com/webmasters/answer/7445569

Don't forget to check markup guidelines: https://developers.google.com/search/docs/guides/search-gallery

Currently it's only limited to these data types:
- Job posting
- Recipe
- Course
- Movie
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Yesterday Google took a step forward to support its fight against webspam issues. Webspam Team (some members are +Giacomo Gnecchi Ruscone, +Fatih Ozkosemen, +Juan Felipe Rincón) has published an official blogpost reminding Webmaster Guidelines on spammy Structured Data guidelines; this post specifically focuses on the abusive usage of saleEvents markup for coupons/vouchers. The reason why they remind this spam issue is not only because many sites (including the biggest players in the industry) violate guidelines but sale event Rich Snippets on SERPs about coupons/vouchers also creates a bad user experience.

Read the rest of the story on: http://muratyatagan.com/google-fights-against-saleevent-structured-markup-spam

The news have been picked up by +Barry Schwartz, see more details on: https://searchengineland.com/google-warns-webmasters-not-use-misleading-event-markup-287299

Thanks a lot Google Trust & Safety team!
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11/28/17
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I participated in a podcast about Online Marketing presented by +CupoNation Deutschland "Get Traffic through Google": https://goo.gl/SpDciy
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Did you see the new additions to Search Analytics on Search Console @googlewmc Check them out: (That's a Chrome extension BTW)
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Bu yazı 6 sene önce +Amit Singhal tarafından Panda algoritma güncellemesinin nasıl işlediğini anlatan ve sitelerin nasıl evrimleşmesi gerektiği hakkında çok ince detaylar barındıran bir makale.

O dönemler çevirisini ben yapıp, Web Yöneticileri forum'unda yayınlamıştım, ve defalarca referans vererek 1000'lerce soruyu cevaplamıştım.

Hala geçerliliğini koruyor, ve Panda artık kor algoritmanın bir parçası olduğu için, bu bilgiler artık tüm siteleri ilgilendiriyor.

İyi okumalar.
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My recent contribution to Digital Olympus event, about the topic of Content Marketing: "Creating High Quality Content and Making it Google-friendly".

Slides are also included on the following YouTube video's description.

You can watch the entire presentation and Q/A session from https://goo.gl/r5evqG

Thanks +Alexandra Tachalova for having me. Looking for more events to come :)
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Here is my recent session about "How to create Google-friendly High Quality Content" at Digital Olympus: https://goo.gl/C3UCMr
For slides: https://goo.gl/Zuf48j
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