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Muralidharan Dhanapalan
Works at Public Relations
Attends Symbiosis Institute of Business Management
Lives in Chennai
220 followers|24,845 views
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Muralidharan Dhanapalan

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True.. half the world and media is yet not social, and we PR practitioners need to keep that in mind! what say?? #PR  #publicrelation 
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Muralidharan Dhanapalan

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In Social media, when does a customer get hurt or really outraged?
As brands get more active in the social media, its but natural that the quantum of engagement move up, driven the layers of social media teams across companies. In the recent times, the social media brands of some large corporations like General Mills Co an...
As brands get more active in the social media, its but natural that the quantum of engagement move up, driven the layers of social media teams across companies. In the recent times, the social media brands of some large corpo...
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Muralidharan Dhanapalan

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When you lack a story to tell.....
We are in the midst of an intensely fought election between the ruling UPA and its host of allies and the BJP and its pre-poll allies in the opposition. Going by trends, most pollsters have suggested that the BJP led by its P...
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Muralidharan Dhanapalan

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"US Airways Should Get a Total Pass On Their Twitter Blunder Today" http://feedly.com/e/rfQy_BBk
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Muralidharan Dhanapalan

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"Avendus & Zodius Capital to invest up to $500M in India-centric digital businesses" http://feedly.com/e/3G5OafJo
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"Kochi police lets you report traffic violations via WhatsApp, but this strategy could backfire" http://feedly.com/e/MxyifUa4
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Have him in circles
220 people
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Muralidharan Dhanapalan

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Managing Hi Po's - A good one by Mr Venkat, CEO, Strides HR - a friend as well! #HR   #humanresources  #HiPos 

The war for talent is intense and even fierce now, more than any time before. Every organization is grappling with ways and means to draw, retain and engage the best talent. As Jack Welch popularly said, ‘the resounding HR mantra is – engage the top 20 per cent, retain and amplify the performance of the middle 50 per cent and let go of the bottom 30 per cent religiously’. This is an adage that most organizations across the globe have come to imbibe as a part of their performance culture.
The 20 per cent talent is where most High Potentials exist and managing them is like managing the golden goose. You manage them with utmost care, engage them, challenge them and enthrall them to make sure that they have the chance to amplify their performance, thus raising their own performance bars as well as that of the organization.
So, how can HiPos be managed and deployed in a way that it leads to the success of the enterprise? Is there a standard template that helps so that the management and its leadership do not mess up?
Looking for answers to these, it is first important to understand that HiPos stay and thrive in an environment that is challenging and one that gives room for creativity. Such workplaces allow the talented and self-driven a lot to work in their own terms but within the framework of the enterprise. Now framework here does not mean a whole set of rules and regulations equating to a bureaucracy; it means a place where the organizational goals are loud and clear and are defined clearly to the team and the individuals. Once the business goals are clear, the entrepreneurial mindset of HiPos drives them to reaching and very often exceeding the set milestones.
It can be safely said that one can seldom manage HiPos in the context of playing a supervisory or report-seeking role. The real challenge in managing HiPos is to create an environment where they are seen as equals and as a benchmark to all those who have the performance scalability – the ability to move from the average performer level to the ideal HiPo level.
This brings to the front another fact that many might be inclined to think that HiPos are born so. While there can be no case studies to prove this, the fact remains that HiPos are more often made than born. However sometimes the fire within someone to excel and perform to their best is stifled at workplaces. From that point of view, managing HiPos is all about providing them the eco-system where their ideas and execution methods flourish, get constantly challenged to the extent that they get the adrenalin rush in them day in and day out. This is rarely possible with sheer systems and processes.
Managing HiPos is more about managing softer issues in the organization – the ambience, the space to be creative and not just going by the rule book, a place where you can question ideas, and challenge the status quo. This is not just possible by management, but more by creating a conducive space and atmosphere for these kind of people at the workplace. If an organization and its leadership cannot create such a situation, HiPos could see themselves as misfits, thus making them decide to leave for greener pastures elsewhere.
Fearing this impact, there are a few organizations that create separate functional teams providing space and opportunities to HiPos, with the top performing guys reporting to the senior leadership. If one assumes that managing HiPos is an HR function, any attempt at cosmetic HR programs may not work well. Thus, it can be easily said that managing HiPos is complex, context sensitive and a dynamic play, requiring a serious commitment from the senior leadership of the organization.
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When do you apologize on social media?
All
practicing public relations professionals would by now be too familiar with the
all too often tryst with soc-med disasters by players in the aviation business.
You had the sad saga of American Airlines tweeting out lewd pictures in reply
to a query by a...
All practicing public relations professionals would by now be too familiar with the all too often tryst with soc-med disasters by players in the aviation business. You had the sad saga of American Airlines tweeting out lewd p...
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UPA and Congress's communication - a flawed strategy?
We are in the midst of an intensely fought election between the ruling UPA and its host of allies and the BJP and its pre-poll allies in the opposition. Going by trends, most pollsters have suggested that the BJP led by its Prime-ministerial candidate Naren...
We are in the midst of an intensely fought election between the ruling UPA and its host of allies and the BJP and its pre-poll allies in the opposition. Going by trends, most pollsters have suggested that the BJP led by its P...
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A cute infographic on the to 10 bloggers in India. must see!
 
Top Ten Bloggers in India 
Top 10 Professional Bloggers of India is an infographic providing detailed informtaion about pro Bloggers of India along with their income and blogs.
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Muralidharan Dhanapalan

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A good quick read in #medianama "BJP 2014 Manifesto: Focus on eLearning, eHealth, SMEs, govt processes; FDI" http://feedly.com/e/VgLdG1nn
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Is this perceived as credible by those reading? Not worthy disintermediation IMO! What say!?
You are here: Home ∼ 2014 ∼ April ∼ 02 ∼ PR agencies vs. Ad agencies, in a whole new way, disintermediating the 'journalist'! PR agencies vs. Ad agencies, in a whole new way, disintermediating the 'journalist'! Published by Karthik S on April 2, 2014 | 7 Responses ...
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Have him in circles
220 people
America's Next Top Rapper's profile photo
max jhon's profile photo
sachin venk's profile photo
Yohan Smid's profile photo
Devadoss Govindaraj's profile photo
Ensuela Hysnelaj's profile photo
kiruthigan kuhendran's profile photo
Kamal Raja Lingam's profile photo
Bruce Mercer's profile photo
Work
Occupation
Public relations maven, Communications aficionado, Crisis manager, Corporate affairs specialist, Executive search pro
Skills
public relations, corporate communications, story telling, media relations, crisis communications, blogger, social media aficionado, media relations, journalist engagement, writing
Employment
  • Public Relations
    Communications Specialist, 2010 - present
  • Perfect Relations
    Image Consultant
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chennai
Previously
Salem - Coimbatore - Kochi - Bangalore - Mumbai
Links
Other profiles
Contributor to
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Tagline
Public Relations specialist, communications expert, crisis specialist, Executive Search pro, Social media maven
Introduction
A PR lover, 24/7 communications enthusiasts - if you need any pro-bono PR help, you can reach me anytime! Have been an architect and executed some great PR campaigns for very diverse organisations.

Headhunter by day, a PR lover 24/7, social media enthusiast by night.... presently in a day job with a global search firm. Live in Chennai. 

Bragging rights
A probono PR pro & happiness coach, blessed with a loving wife, and a great son!
Education
  • Symbiosis Institute of Business Management
    Post diploma in Journalism, present
  • Bharathiar University
    MBA
Basic Information
Gender
Male