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Munaz Anjum
Works at Cognizant
Attended XIMB
Lives in Pune
940 followers|1,155,507 views


Munaz Anjum

General Questions  - 

Hi +Simo Ahava 

Sorry for poking you, but urgency calls me to knock at you to seek your expert guidance on how best we can track audio player (mp3) on webpage, basically we want to track:

% of audio play (25%, 50%....)

I know - the solutions for YT and HTML 5 video are there, but don't know any such workaround for tracking audio player (eg- mp3).

Please, help me with your knowledge!
Kim Stuart's profile photoJulien Coquet's profile photo
it all boils down to which player you are using and whether it uses an iframe, it which case you need to leverage an iframe API or methods to communication with the player items.
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Munaz Anjum

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Search engine marketing is reduced to a gutter, where a few self-proclaimed marketers dump all their dirt and rag pickers pick them and try creating a resale value! #search
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Munaz Anjum

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Create Your Own Googlepedia Collection Add every/all links ( to your Google collection. 1. Google > 2. Google+ >… - Denis Labelle - Google+
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Munaz Anjum

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I noticed 2 days ago that Universal Analytics's autolink feature now supports regular expressions (YAY!) . This is very useful for some scenarios for example for when using a brand.tld is used for different countries.

It seems that GTM keeps sending the regex expression as a string, instead of passing the regex as it is.

ga("gtm1444394855230.linker:autoLink", ["/brand/"], false, false);
when it should be sending

ga("gtm1444394855230.linker:autoLink", [/brand/], false, false);
(note the quotes within the array)

This feature is officially documented here:

I've not been able to workaround this, am I missing something or it's a bug/no implemented feature on GTM?.

+Brian Kuhn +Lukas Bergstrom 
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Munaz Anjum

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Search engine-themed halloween costume ideas.
(it's getting late, add yours too)
* The Duplicate Content
* Unnatural Link
* Structured Markup
* Random Surfer
* Obnoxious Interstitial
* Friendly Mobile
* Panda (too obvious)
* Citizen of a Ghosttown
* The Search Console
* Link-Outreacher
* Domain Authority
* Ghost of authorship markup
* Ad-Blocker
* Link Schemer
* Spam Analyst
* Ghost of SEO (SEO is dead, right?)
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Curiously I Googled ‘big data’ vs ‘web analytics’ to understand a coherent relationship between the two. 

The interest for ‘big data’ search over a time has taken a steep rise that may be attributed to unpresented hype. However, what is more surprising is –“the search interest” for ‘web analytics’, which appears to be a flat trend. Notwithstanding the fact that big data originated from the internet, web analytics, which is essentially a study of tracking visitors’ behavior, does not scale up as much as big data. Ideally, there should have been progression in web analytics since both complement each other, but I don’t see this happen if we look at the trend.
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Create Your Own Googlepedia Collection Add every/all links ( to your Google collection. 1. Google > 2. Google+ >… - Denis Labelle - Google+
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Denis Labelle's profile photoMunaz Anjum's profile photo
Thanks Denis! 
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Munaz Anjum

General Questions  - 
Hi Sir,

I am using a script called lunametrics ( to track the youtube with GTM. The script should be added to the page and will be executed at page load, search for all available youtube iframe objects and bind the tracking event.

The page is adding more youtube iframe dynamically and they dont have any events bound over them since they were not present during page load. Please help me how I can manage this. Please, help me, sir. +Stéphane Hamel 
Simo Ahava's profile photoMunaz Anjum's profile photoStéphane Hamel's profile photo
+Munaz Anjum if you can get your developer to do the dataLayer.push() that would be perfect.
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GA Best Practices: Copying a Goal from Test View to Working View Using Share Asset /via +E-Nor, Inc.  #measure   #analytics  

"As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view."
As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view. You do not, however, need …
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Munaz Anjum

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Hi all,

I am trying to grab a dynamic  generated value from a site. e.g.: 12BR44_12H

Code on the site:
<div class="discount_2">
<input type="hidden" id="discount_code" value="12BR44_12H">
<big>Please show this discount to  Finance Department</big>
<span class="hr-discount">12BR44_12H</span>

In order to grab the unique value 12BR44_12H, I created  a custom HTML tag, but unfortunately, I am not seeing that value in GA. 
Any help? 

Below is my Tag:
<script Type="text/javascript">

var xnp=document.getElementById("voucher_code").getAttribute("value");
'event category' : 'hr-discount',
    'event action' : 'xnp'
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eCommerce Consultant & Web Analytics
Speaker, Inbound Marketer, Certified eCommerce Consultant, Blogger, & Strategist
  • Cognizant
    Manager, Acquisition & Program Optimization, present
    · Media campaigns include, but are not limited to, paid search, display media, social campaigns, and e-mail targeting both consumers and health care professionals. ·Analytics campaigns such as web, mobile, social, including custom apps across social and mobile for consumers and health care professionals. Projects may include web analytics reports, web/mobile tagging requirements, online surveys and database analysis. · Ensure that all reports delivered to the US Team are easy to understand and demonstrate how campaigns impact site activity. Provide recommendations that include “what”, “so what” and “now what” commentary to campaign performance reports. · Development of Key Performance Metrics, recommended keyword lists and groups, and Advanced Technical SEO recommendations · Performance management including coaching, guidance, mentorship, management of workload and review of work/quality assurance are required for this role. · Creating tracking URLs per ad server and/or site analytics tool specifications (Google Analytics, Unica, Omniture SiteCatalyst/Discover) · Define tagging requirements for site launches using Google Tag Manager and Adobe DTM · Experienced in use of Google’s Display Planner, NetBase, and Nielsen’s @plan to determine appropriate sites to advertise on based on target audience · Proficient using Microsoft Atlas, Google Doubleclick, DFP (familiar with ClickTale, Mediaplex; MediaMind; and Pointroll ad servers). Creating placements with appropriate package names; upload creative, create ads and assign ads to placements; traffic tags to publishers/partners as appropriate
  • Kensium
    eCommerce Consulant, 2014
    • Coordinate internally with Managers/Project managers and team communications for executing tasks specific to search engine, SEM, Analytics, Online Marketing, and Design, etc. • Developing Digital Media strategies and roadmaps for clients • Technical evaluation of ecommerce portals and provide high level suggestions to improve conversion • Interact with clients and meet their expectations • Cross-selling solutions to existing customer base, appropriate administration, budgeting, monitoring, reporting, communication and liaison • Business Documents and Presentations. RFP’s scoping and preparation. Documenting the initial marketing requirements and follow up with the clients • Developing roadmap for new start up customers. Consulting for best practices and defining digital marketing goals • Responsible for maintaining and fostering good and enduring relations with the clients • Manage and train members on various aspects of digital marketing, ecommerce • Consulting on various digital marketing projects with internal and external stakeholders of the company as well as with the clients • Providing analytics solutions, strategy creation and digital media planning • Meeting the new clients, sales support, emarketing training and presentation, etc.
  • Sumtotal Systems
    Click to add a video, image, document, presentation... Click to edit position titleSr. Online Marketing Specialist, 2010
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Contact Information
Speaker, Inbound Marketer, Certified eCommerce Consultant, Blogger, & Strategist
I'm  a Certified eCommerce Consultant (CEC). I have 10+years of experience in eCommerce and search industry. I drive the creation of innovative digital marketing solutions to deliver maximum value and insight to clients. My knowledge and thought leadership can be assessed from my personal blog –

I'm a visionary, and predicts the volatility of digital marketing to get ready for facing the changes and challenges. Recently, I have been invited as a *speaker* to share my thoughts on semantic search at IIIT, Hyderabad. 

Among my many accomplishments include: Web 3.0: The Changing Landscape of Search Industry,  Universal Analytics, Tag Management, Responsive Design model, etc.

Some of my writings have been published in a popular Cyber Media portal - “Web 2.0 search: Mind Meets Math.” Industry stalwarts have written about my post -“SEO’s Terminal Entropy” and my favorite post "Why Google Plus Will Overtake Facebook" by +John Dietrich  Dr. Google Gets an Upgrade: How Semantic Search Is Transforming the Patient Journey


► digital analytics, digital planning, media planning & roadmap development
► presentation, training, coaching, writing about digital marketing
► tackling complex Google analytics issues & A/B testing, landing page optimization
► online analytics, pre-sales activities & business analysis
► eBusiness consulting & online strategies
► strategic consulting, content development, wire frame, web design, and orientation
► client call, coordination with internal and external stakeholders, road map creation, 
►semantic search, inbound Marketing, web analytics implementation and audits 

Certifications & Awards

Certified Google Analytics IQ 
► Certified Google Tag Manager
►Adobe Site Catalyst Trained
► Certified eMarketing Professional from IAMAI 
► Certified e-Commerce Consultant (IPMC) from AAPM
► Honorary Global Advisors for AAPM™ Board of Standards

Technology Knowledge

ASP.NET, PHP, Magento, SharePoint (Functional Knowledge)
► HTML 5, XML, JavaScript, MS Suite 
► IIS, LINUX, (Basic Knowledge)

Academic Background
  1. A Master's Degree in Economics (M.Econ)
  3. Diploma in Journalism
  4. IAMAI Certified
  5.  AAPM Project Management

I'm certified eMarketing consultant and global advisor of American Academy of Project Management (AAPM). 

  • XIMB
    Executive Management (PGCBM)
  • Jamia Millia Islamia
    Economics, 1999 - 2001
  • Govt College Rourkela
    Economics Honor, 1996 - 1999
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Munaz Anjum
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