Through the process of trying to figure out how I could track the performance of semantic markup, I discovered that I could use Google Tag Manager coupled with a dataLayer and dynamic tags to push out JSON-LD structured data/markup at scale.
Check out, 7 Steps to Pushing Out JSON-LD Structured Data using Google Tag Manager, to learn how I'm delivering structured data to Google without having to actually add microdata markup to my pages' code. We can also use this method to more elegantly enable the type of Semantic Analytics I first described in my post (http://moz.com/blog/semantic-analytics).
If you're at #SMX this week, I'll be doing an in-depth session on this tomorrow at 9am. Join me!
Simple tip, but often overlooked. Remember that only an 'event' push to dataLayer can fire tags. Thus, if you add an 'event' key with some value to every single push, you won't need to worry about workarounds to make tags fire when some message (without the 'event key) has been pushed to dataLayer.
This is especially important for Enhanced Ecommerce, since only the most recent 'ecommerce' object push is processed by the Tag which carries the payload to GA. Thus, if you don't have the 'event' key in an 'ecommerce' push, you might find yourself in a difficult situation, having to come up with some workaround to make sure the payload is sent to GA before another 'ecommerce' push is made.
You can also add 'event' keys to pre-container-snippet pushes, which will then enable you to fire tags before the first "default" event of GTM (Pageview AKA gtm.js) takes place.
#gde #googleanalytics #blogpost #gtmtips
I rewrote a guide I originally compiled in 2013. The original guide was splintered across multiple posts, and showed how you can add weather information to sessions collected in Google Analytics.
Remember, it's not just weather. Use your imagination with APIs, as this solution can be extended to other data sources as well.
#gde #googleanalytics #blogpost #gtmtips
- Digital GossipseCommerce Consultant, present
- OptimusBT, Logix, SumTotal Systems
► digital analytics, digital planning, media planning & roadmap development
► presentation, training, coaching, writing about digital marketing
► tackling complex Google analytics issues & A/B testing, landing page optimization
► online analytics, pre-sales activities & business analysis
► eBusiness consulting & online strategies
► strategic consulting, content development, wire frame, web design, and orientation
► client call, coordination with internal and external stakeholders, road map creation,
►semantic search, inbound Marketing, web analytics implementation and audits
Certifications & Awards
► Certified Google Analytics IQ
► Certified eMarketing Professional from IAMAI
► Certified e-Commerce Consultant (IPMC) from AAPM
► Honorary Global Advisors for AAPM™ Board of Standards
► ASP.NET, PHP, Magento, SharePoint (Functional Knowledge)
► IIS, LINUX, (Basic Knowledge)
- A Master's Degree in Economics (M.Econ)
- PGCBM (XIMB)
- Diploma in Journalism
- IAMAI Certified
- AAPM Project Management
Online Dialogue: Digital Analytics Maturity in the Netherlands
Keynote presentation for OnlineDialogue.nl 5th anniversary. Introduction to the concept of the Digital Analytics Maturity Model with results
Should Businesses Learn a Lesson from Google? - A Responsive Blog
This blog highlights my personal thoughts and opinion on digital marketing including SEO, SEM, social media, web analytics and technology tr
Search Engine Land: News On Search Engines, Search Engine Optimization (...
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go
Big Data: What it means for the future of the digital analyst
eMetrics Toronto presentation - 2013/03/20. Some Big Data concepts and how they can reasonably be applied today (and in the future) by digit
YouTube - Inflation Situation in India: Smt. Sushma Swaraj: 08.12.2011
Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi
Digital Gossips -Call a Spade a Spade by Munaz Anjum Search Query Privac...
Search Query Privacy or Google Conspiracy –Answer ‘Not Provided’!
Digital Gossips -Call a Spade a Spade by Munaz Anjum Googlism & Revi...
Googlism & Revised Commandments
Social Timing Insights Infographic | Argyle SocialArgyle Social is on a ...
Argyle Social is on a mission to help marketers drive meaningful business outcomes through social media marketing. Hundreds of small- and mi
Digital Gossips -Call a Spade a Spade by Munaz Anjum Google 2012 –Predic...
Google 2012 –Predictions from Marketing Perspectives