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Munaz Anjum
Works at Digital Gossips
Attended XIMB
Lives in Hyderabad
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Content Curation Is The Next Web Revolution
Sometimes you write prescient things, things you didn't realize at the time would turn out bigger than you wrote. When I wrote Curation Is The Next Web Revolution in January 2011 #contentmarketing was hitting its stride.

Laggards where getting on bard the content marketing train, but there was a problem. The problem was the more content creation you do the greater the risk. Risks increase with each blog post because:

* Content creation costs money & time.
* Putting content into a modeled environment must beat the content that is already there or search rankings are at risk.
* Social shares and tribe formation are put at risk with each piece of new content.
* Content shock says a tiny fraction of what you create will get through so any post must be great.

As CHAOS in the form of too much information chasing too little attention reins our ability to curate content has many benefits including:

* Lowers costs of content marketing.
* Helps test content before commitment goes way up.
* Lowers ranking risks because you've tested first.
* Increase quality due to Darwinian nature of "mob testing" being done by content curation.
* Increased authority because acting FOR a business segment in non-proprietary ways.

Content curation, in this context, is sharing rich snippets attached to links of OPC (Other People's Content). As we watch performance related to content curation an Internet marketer understands their content better.

The law of large numbers applies. When you share LOTS of content via content curation you know how to tweak your content to increase valuable reactions (shares, links) and decrease costly mistakes. Sometimes I write things that are more prescient than I realize. Curation is the Next Web Revolution was one of those times so worth a second look. 
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Manage Ad Hoc Analytics Requests Before They Bog You Down

+Phil Kemelor  has written an excellent post sharing his experience he has gone through due to unplanned ad hoc reports being asked for by his manager. The unplanned request like this has impacted the overall project delivery, and disturbed the whole schedule. In this post, he has provided his valuable guidance based on his experience, and shared his 5 points to consider before one says YES to such ad hoc requests. 

He brilliantly sums up with, “If doing their project takes away from other important projects or delays delivery of another stakeholder's work, tell them and ask that they negotiate the delay with the affected shareholder. Spread the accountability so that you are not the bottleneck.”

I love his experience, and so will you be. Anyway worth a read - http://goo.gl/yQJzX1   
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To me, success is what one  learns on the way down to help others climb to the top one step at a time.

What you guys think? I mean, how do you define 'success'? 
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+Jeremy Ryder Wilson, Creative Strategist - Content & Innovation – Ogilvy has written an excellent post on Google’s Five year plan. The post sheds light on how Google is planning to be a focal point of internet, and wants to become a primary interface to the world. Apart from technological breakthrough, Google’s recent initiatives in life science projects including Calico, Doctor on Demand and Medical Group are some of the remarkable ventures that zero in on improving the quality of life and cure diseases.    

The post is worth a read. Take a glance here- http://goo.gl/dlf8O4- and chime in with your comments!
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Manage Ad Hoc Analytics Requests Before They Bog You Down

+Phil Kemelor  has written an excellent post sharing his experience he has gone through due to unplanned ad hoc reports being asked for by his manager. The unplanned request like this has impacted the overall project delivery, and disturbed the whole schedule. In this post, he has provided his valuable guidance based on his experience, and shared his 5 points to consider before one says YES to such ad hoc requests. 

He brilliantly sums up with, “If doing their project takes away from other important projects or delays delivery of another stakeholder's work, tell them and ask that they negotiate the delay with the affected shareholder. Spread the accountability so that you are not the bottleneck.”

I love his experience, and so will you be. Anyway worth a read - http://goo.gl/yQJzX1   
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Make sure your initials should NOT be like the one below. :) #funny  
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3 Things Marketers Can Learn From Teenagers  
http://bit.ly/1nEEcoj via +Carrie Morgan 

I came across an Inc. article by Abigail Tracy recently with a brilliant Seth Godin quote in it.

When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. People care about themselves.

Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.

It’s about them, it’s not about the brand.“

#socialmedia  #marketing #teens #teenager   #socialmarketing  
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The acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example, and Google too has rolled out a feature called "app indexing" that gives apps developer an ability to connect their apps to the search engine. Amidst a consistent growth of mobile apps economy, the mobile-optimized website or responsive website is gaining traction. Now, the multi-dollar question is- if a responsive website ever wins against apps?

Cognizant of the fact that organic search is less on mobile, Google has recently expanded indexing of Android App content in search results. This has opened an extra avenue for apps optimization. However, this remains to be seen if the organic search on Google increases down the line.

Read here my post -http://goo.gl/ihKsV2 
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Work
Occupation
eCommerce Consultant
Skills
Speaker, Inbound Marketer, Certified eCommerce Consultant, Blogger, & Strategist
Employment
  • Digital Gossips
    eCommerce Consultant, present
  • OptimusBT, Logix, SumTotal Systems
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hyderabad
Previously
Bangalore, Hyderabad, Kolkata, Delhi
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Tagline
Speaker, Inbound Marketer, Certified eCommerce Consultant, Blogger, & Strategist
Introduction
I'm  a Certified eCommerce Consultant (CEC). I have 10+years of experience in eCommerce and search industry. I drive the creation of innovative digital marketing solutions to deliver maximum value and insight to clients. My knowledge and thought leadership can be assessed from my personal blog –www.DigitalGossips.com

I'm a visionary, and predicts the volatility of digital marketing to get ready for facing the changes and challenges. Recently, I have been invited as a *speaker* to share my thoughts on semantic search at IIIT, Hyderabad. 

Among my many accomplishments include: Web 3.0: The Changing Landscape of Search Industry,  Universal Analytics, Tag Management, Responsive Design model, etc.

Some of my writings have been published in a popular Cyber Media portal - “Web 2.0 search: Mind Meets Math.” Industry stalwarts have written about my post -“SEO’s Terminal Entropy” and my favorite post "Why Google Plus Will Overtake Facebook" by +John Dietrich  

Specialties:

► digital analytics, digital planning, media planning & roadmap development
► presentation, training, coaching, writing about digital marketing
► tackling complex Google analytics issues & A/B testing, landing page optimization
► online analytics, pre-sales activities & business analysis
► eBusiness consulting & online strategies
► strategic consulting, content development, wire frame, web design, and orientation
► client call, coordination with internal and external stakeholders, road map creation, 
►semantic search, inbound Marketing, web analytics implementation and audits 

Certifications & Awards

► Certified eMarketing Professional from IAMAI 
► Certified e-Commerce Consultant (IPMC) from AAPM
► Honorary Global Advisors for AAPM™ Board of Standards

Technology Knowledge

ASP.NET, PHP, Magento, SharePoint (Functional Knowledge)
► HTML 5, XML, JavaScript, MS Suite 
► IIS, LINUX, (Basic Knowledge)

Academic Background
  1. A Master's Degree in Economics (M.Econ)
  2. PGCBM (XIMB)
  3. Diploma in Journalism
  4. IAMAI Certified
  5.  AAPM Project Management

I'm certified eMarketing consultant and global advisor of American Academy of Project Management (AAPM). 

Education
  • XIMB
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Munaz Anjum
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Munaz Anjum - I'm Economics graduate and certified digital marketing professional. I have over 7 years of experience in SEO, SEM and Web Ana