Sometimes you write prescient things, things you didn't realize at the time would turn out bigger than you wrote. When I wrote Curation Is The Next Web Revolution in January 2011 #contentmarketing was hitting its stride.
Laggards where getting on bard the content marketing train, but there was a problem. The problem was the more content creation you do the greater the risk. Risks increase with each blog post because:
* Content creation costs money & time.
* Putting content into a modeled environment must beat the content that is already there or search rankings are at risk.
* Social shares and tribe formation are put at risk with each piece of new content.
* Content shock says a tiny fraction of what you create will get through so any post must be great.
As CHAOS in the form of too much information chasing too little attention reins our ability to curate content has many benefits including:
* Lowers costs of content marketing.
* Helps test content before commitment goes way up.
* Lowers ranking risks because you've tested first.
* Increase quality due to Darwinian nature of "mob testing" being done by content curation.
* Increased authority because acting FOR a business segment in non-proprietary ways.
Content curation, in this context, is sharing rich snippets attached to links of OPC (Other People's Content). As we watch performance related to content curation an Internet marketer understands their content better.
The law of large numbers applies. When you share LOTS of content via content curation you know how to tweak your content to increase valuable reactions (shares, links) and decrease costly mistakes. Sometimes I write things that are more prescient than I realize. Curation is the Next Web Revolution was one of those times so worth a second look.