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Munaz Anjum
Works at Digital Gossips
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Munaz Anjum

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Do you see a great future of apps?  
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Munaz Anjum

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The impact of semantic search is extending beyond just the search box, as Google has begun to apply semantic logic across all their products. Although not directly health-related, let me cite one personal example on how Google has employed semantic technology across its products. It happens to many of us when using eMail – forgetting to attach a file while sending mail to your colleague, or forget to attach resume while applying for a job. Once you spot it, or get a reminder from your colleague, you follow up with an apology mail and resend your mail with an attachment.

http://getresultsinaction.com/dr-google-gets-an-upgrade/
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My Two Cents:
Google’s news came to us like bolt from the blue that has created unstoppable digital buzz. Larry’s announcement came as a moment of pride for whole India amidst all surprise. He appointed Sundar Pichai as the new CEO of Google. He and Sergey have moved on to found Alphabet, a new venture that will focus on other challenging projects including but not limited to Calico, Moonshot, Cars, and X-lab, which incubates new efforts like Wing and drones.
Certainly, Google is passing through a restructured phase, and it will remain one of the entities of Alphabet. Kudos to the founders of the Google for leaving the steering wheel of Google into Sundar’s exceptionally talented hands! It remains to be seen how he leverages his expertise to make Google a semantic search engine much in alignment with the vision of its founders!

Let’s join in together to congratulate Sundar for an exciting voyage!
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Google Tag Manager makes tagging and tracking your website faster and surprisingly, safer! Read about settings and features to mitigate risks.
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Munaz Anjum

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My Two Cents: Millions of apps but what about user base? I mean -where the volume of users comes from?  Push or pull marketing helps? I don’t think so. 

Why should hundreds and thousands of users download tons of apps on their devices? These are some logical questions if we could think through. So, what finally holds the future of apps? 

I’d say I don’t see a great future of apps, and hardly do I think the apps will ever hit the goldmine. Yes, the way I look at the things, the future of apps looks very bleak. We already see too many apps being launched every now and then, and getting a customer/client to download and keep yours on his/her smart handsets has become a fairly expensive proposition. At this point of time it is difficult to say any viable alternative, however, API seems the most plausible option.  H/o to Vijay Anand for writing an eye opener post -https://goo.gl/oXY3N8, I truly applaud him for sharing this piece.  

I have a hunch that Google, being a dominant player will spoil the whole apps game for android users. Similarly Apple will do for iOS users. These companies may be more likely to partner with ecommerce stores, and thus app providers become API providers. Both Apple and Google have a huge user-base (volume) and may likely to fulfill their needs through API integration with online stores/service providers. So, it doesn't matter which "app" owns the user, it won’t matter at all. Fundamentally the operating system on whose platform everyone has built their base on, owns them all. Basically, it is all about market share of a platform that eventually wins the game.   

OK Google, Google is on. 
Order the meal. Google gets you the food of your choice from the nearest restaurant you indicate. Google may charge 10-20% to the restaurant owner, because the online restaurant store is partnered with Google. It’s not an app but API that Google seeks a partnership with a business.  

OK Google, Google is on. 
Book the ticket for the night show. Google books the ticket for a show at the nearest theater of your choice indicated, and offers additional service to book a cab to reach out to your favorite theater. Clearly, you don’t need two apps to download for booking these two orders separately. 

Further, Google with their additional offerings such as ‘trusted stores program’, “seller ratings” and “users reviews” helps a business build a trust among its users. So, trusting Google for their advice will never be an issue, will it be?  

Healthcare and life science industry is not an exception to this. Google will be the gateway for eCommerce transactions to medical products/devices and generic medicines stores. Despite heavy FDA regulations, I think the future of eCommerce stores for medical devices, wearable and generic medicines looks very prominent.   

I don’t say apps will literally extinct and die. Some niche apps will remain, but the native apps will not do any wonder to a business –whether it is a b2b, or b2c. 

Let’s keep our fingers crossed, as it looks like we have some interesting times ahead in the mobile world! 
#apps  
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After Hummingbird, various content factories are believed to have died off. But some of them have developed resistance to the powerful “spray gun” of Google; and they are virtually alive. They think the usage of keywords in content is still very important to bait Google. I don’t remember when and how ‘keyword density’ has become a standard parameter to rank on Google and why any sensible marketer should care for it today! Inevitably, their purpose of developing content reveals their “intention” for Gamification. If a site’s ranking is poor, they have a hunch that the site is not optimized and content is not great.
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General Questions  - 
 
Tracking offline in Google analytics for a vanity URL is an old but the only way to measure the effectiveness of a campaign. At time, when users are switching to apps, and the whole digital analytics is going through a paradigm of shift, my question to you guys is – how do we track users’ behavior of apps coming in from offline media (eg: TV)?  If there is any solution, please offer your guidance. However, if not,  why there exists an offline  tracking gap between apps and websites at time when we see the divide between online and offline marketing is shrinking every year? 
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No in-depth answer to your question but with regards to TV you could use spot tracking APIs to at least realize spot correlation analysis, marking specific sessions (you'd need to filter out other campaign traffic etc.) that started while a spot was broadcasted.
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There is a single page website with no separate thank you page, nor the  URL pops up like www.abc.com/#thank_you. Instead, thank you message is displayed in the same host URL - www.abc.com

Trying to fire adwords conversion via GTM. I don't think URL fragment history in this case fulfills the condition since there is no fragment in URL, as said above. 

Can I fire the adwords conversion tracking by applying 'form submission' trigger? Does it work? Please, suggest.  +Simo Ahava , your expert advice, please! 
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+Munaz Anjum FYI +Ranyere Rodrigues 's suggestion of using a virtual pageview won't affect any site URLs. The virtual pageview will be used by GA only. So that is still a possible solution.
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Munaz Anjum

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Hi +Simo Ahava 

Is there any way in Google Analytics to track how many times a PDF is opened after being downloaded by a user? I know Adobe does have using HTTP POST method culminated by Coupon business, but just wondering if there is any work around it. 

Please, help me with you expert advice.

Thanks
Munaz  
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Get you laugh! :) 
Share Tweet WhatsApp Mail Cascading Style Sheets (CSS) is a stylesheet language that defines how the content on a web page is to be displayed with colors, borders, fonts, backgrounds etc. Inspired by this Reddit thread, today’s post showcases 34 CSS puns that’ll put a smile on every web designer’s face. The interesting bit is that even […]
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My Two Cents: Big data is so big and so depth that requires a good diver to swim through the rough water to finally get the “pearl” we look out for. Unfortunately, we send armature divers and see them either a lifeless body to float above the water, or come alive with a few salmons lifelessly!   #bigdata
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In his circles
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847 people
Irsap's profile photo
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Work
Occupation
eCommerce Consultant
Skills
Speaker, Inbound Marketer, Certified eCommerce Consultant, Blogger, & Strategist
Employment
  • Digital Gossips
    eCommerce Consultant, present
  • OptimusBT, Logix, SumTotal Systems
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Hyderabad
Previously
Bangalore, Hyderabad, Kolkata, Delhi
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Tagline
Speaker, Inbound Marketer, Certified eCommerce Consultant, Blogger, & Strategist
Introduction
I'm  a Certified eCommerce Consultant (CEC). I have 10+years of experience in eCommerce and search industry. I drive the creation of innovative digital marketing solutions to deliver maximum value and insight to clients. My knowledge and thought leadership can be assessed from my personal blog –www.DigitalGossips.com

I'm a visionary, and predicts the volatility of digital marketing to get ready for facing the changes and challenges. Recently, I have been invited as a *speaker* to share my thoughts on semantic search at IIIT, Hyderabad. 

Among my many accomplishments include: Web 3.0: The Changing Landscape of Search Industry,  Universal Analytics, Tag Management, Responsive Design model, etc.

Some of my writings have been published in a popular Cyber Media portal - “Web 2.0 search: Mind Meets Math.” Industry stalwarts have written about my post -“SEO’s Terminal Entropy” and my favorite post "Why Google Plus Will Overtake Facebook" by +John Dietrich  

Specialties:

► digital analytics, digital planning, media planning & roadmap development
► presentation, training, coaching, writing about digital marketing
► tackling complex Google analytics issues & A/B testing, landing page optimization
► online analytics, pre-sales activities & business analysis
► eBusiness consulting & online strategies
► strategic consulting, content development, wire frame, web design, and orientation
► client call, coordination with internal and external stakeholders, road map creation, 
►semantic search, inbound Marketing, web analytics implementation and audits 

Certifications & Awards

Certified Google Analytics IQ 
► Certified eMarketing Professional from IAMAI 
► Certified e-Commerce Consultant (IPMC) from AAPM
► Honorary Global Advisors for AAPM™ Board of Standards

Technology Knowledge

ASP.NET, PHP, Magento, SharePoint (Functional Knowledge)
► HTML 5, XML, JavaScript, MS Suite 
► IIS, LINUX, (Basic Knowledge)

Academic Background
  1. A Master's Degree in Economics (M.Econ)
  2. PGCBM (XIMB)
  3. Diploma in Journalism
  4. IAMAI Certified
  5.  AAPM Project Management

I'm certified eMarketing consultant and global advisor of American Academy of Project Management (AAPM). 

Education
  • XIMB
Basic Information
Gender
Male
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Munaz Anjum
Munaz Anjum's +1's are the things they like, agree with, or want to recommend.
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