Google’s news came to us like bolt from the blue that has created unstoppable digital buzz. Larry’s announcement came as a moment of pride for whole India amidst all surprise. He appointed Sundar Pichai as the new CEO of Google. He and Sergey have moved on to found Alphabet, a new venture that will focus on other challenging projects including but not limited to Calico, Moonshot, Cars, and X-lab, which incubates new efforts like Wing and drones.
Certainly, Google is passing through a restructured phase, and it will remain one of the entities of Alphabet. Kudos to the founders of the Google for leaving the steering wheel of Google into Sundar’s exceptionally talented hands! It remains to be seen how he leverages his expertise to make Google a semantic search engine much in alignment with the vision of its founders!
Let’s join in together to congratulate Sundar for an exciting voyage!
Why should hundreds and thousands of users download tons of apps on their devices? These are some logical questions if we could think through. So, what finally holds the future of apps?
I’d say I don’t see a great future of apps, and hardly do I think the apps will ever hit the goldmine. Yes, the way I look at the things, the future of apps looks very bleak. We already see too many apps being launched every now and then, and getting a customer/client to download and keep yours on his/her smart handsets has become a fairly expensive proposition. At this point of time it is difficult to say any viable alternative, however, API seems the most plausible option. H/o to Vijay Anand for writing an eye opener post -https://goo.gl/oXY3N8, I truly applaud him for sharing this piece.
I have a hunch that Google, being a dominant player will spoil the whole apps game for android users. Similarly Apple will do for iOS users. These companies may be more likely to partner with ecommerce stores, and thus app providers become API providers. Both Apple and Google have a huge user-base (volume) and may likely to fulfill their needs through API integration with online stores/service providers. So, it doesn't matter which "app" owns the user, it won’t matter at all. Fundamentally the operating system on whose platform everyone has built their base on, owns them all. Basically, it is all about market share of a platform that eventually wins the game.
OK Google, Google is on.
Order the meal. Google gets you the food of your choice from the nearest restaurant you indicate. Google may charge 10-20% to the restaurant owner, because the online restaurant store is partnered with Google. It’s not an app but API that Google seeks a partnership with a business.
OK Google, Google is on.
Book the ticket for the night show. Google books the ticket for a show at the nearest theater of your choice indicated, and offers additional service to book a cab to reach out to your favorite theater. Clearly, you don’t need two apps to download for booking these two orders separately.
Further, Google with their additional offerings such as ‘trusted stores program’, “seller ratings” and “users reviews” helps a business build a trust among its users. So, trusting Google for their advice will never be an issue, will it be?
Healthcare and life science industry is not an exception to this. Google will be the gateway for eCommerce transactions to medical products/devices and generic medicines stores. Despite heavy FDA regulations, I think the future of eCommerce stores for medical devices, wearable and generic medicines looks very prominent.
I don’t say apps will literally extinct and die. Some niche apps will remain, but the native apps will not do any wonder to a business –whether it is a b2b, or b2c.
Let’s keep our fingers crossed, as it looks like we have some interesting times ahead in the mobile world!
Trying to fire adwords conversion via GTM. I don't think URL fragment history in this case fulfills the condition since there is no fragment in URL, as said above.
Can I fire the adwords conversion tracking by applying 'form submission' trigger? Does it work? Please, suggest. , your expert advice, please!
Is there any way in Google Analytics to track how many times a PDF is opened after being downloaded by a user? I know Adobe does have using HTTP POST method culminated by Coupon business, but just wondering if there is any work around it.
Please, help me with you expert advice.
- Digital GossipseCommerce Consultant, present
- OptimusBT, Logix, SumTotal Systems
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