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MSLGROUP

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A number of rising trends are destined to shape influence in new ways. To learn more about how MSLGROUP's influence-to-impact performance platform can boost your brand and commerce, visit - conversation2commerce.mslgroup.com
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[NEWS] MSLGROUP in the Middle East has won the Samsung Gulf Electronics account following a competitive pitch for business units including mobile devices, digital appliances, television and corporate citizenship.
Publicis Communications’ PR agency MSL Group has won the Samsung Gulf Electronics account from Omnicom Group’s Fleishman Hillard following a competitive pitch. Its remit will include media relations and working with technology influencers. The win strengthens the relationship between MSL Group and Samsung Electronics. The agency has represented Samsung’s Middle East and North Africa corporate/headquarters …
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The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our institutions and what many see as the liberal elite is struggling to be heard. #WEF17
The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our institutions and what many see as the liberal elite is struggling to be heard.
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The Holmes Report spoke with Steve Bryant, MSLGROUP's North America Director for Food & Beverage Marketing & PR, about the ever-changing cultural impact of food — and what we can expect in 2017.
And after the onslaught of discord and division on the political front, food continues to transcend and be the connective force of our society.
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20:20 MSL's 'News in the Times of Digital' infographic assesses Print v/s Online media consumption trends in India and how communications professionals can choose the right media mix through a structured approach. msl.gp/FGSb3082h5a
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[CASE STUDY] Publicis Consultants' gold Effie award winning cross-media campaign to assist the French population to switch to High Definition Digital Terrestrial Television. msl.gp/28FU307VMH5
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To connect the knowledge from across offices in our global network, we relied on strong support from the management conveyed by ambassadors in various countries, to encourage knowledge-sharing practices.
QnA with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collaboratif-info's Olivier Roberget.
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In 2017, SmartLabel technology will also allow us to know practically anything about the foods we eat and drink. The resulting “extreme transparency” will challenge food-makers, delight some consumers and overwhelm others. http://msl.gp/1EHi307On7e
2017’s Top Conversation Starter: Food & Beverage - Food has emerged as the leading topic of conversation on social platforms. That’s why in 2017, every consumer brand manager may be asking: How can we use food to start a conversation about our brand?
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Storytelling is an essential tool as brands reach out to the consuming public. Learn how how Virtual Reality will revolutionize the way it’s done. http://msl.gp/usRl3004vYi
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Publicis Groupe CEO Maurice Levy believes that rampant digital ad fraud can only be curbed by bringing in third-party verification of digital metrics.
CNBC marketing panel sees Unilever's Keith Weed and Salesforce CMO Lynn Vojvodich join discussion of click fraud, brand fragmentation, the role of technology and data concerns.
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At MSLGROUP, we are attempting to change our employee perceptions of taking creative breaks and reinforcing the need for creative places to escape to during our everyday routines.
Allow yourself to be distracted... just at the right times and in the right way! If you’re reading this... Statistics would tell us you are likely to be surfing the web at about 3:30pm, during work hours, as your mind has started to wonder. It's dying to be distracted by absolutely anything other than the task in hand.
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Big Food companies have lost significant market share in recent years. What’s driving that? Can they repair the cultural disconnect? http://msl.gp/rqJ2307YtIF
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We make our clients' voice matter
Introduction
MSLGROUP is Publicis Groupe’s Strategic Communications and Engagement Company.
At MSLGROUP we are passionate about the science and art of listening to and engaging with people. With insight, with understanding and with a response that is helpful and valuable. Our business is helping our clients to creatively engage with their audiences 24/7. We help our companies, brands and organisations move from campaigns to narrative, from intrusion to engagement and from consumers to communities. We make our clients' voice matter. Our 100+ offices span 26 countries today. Add our affiliates into the equation, and our reach expands to 48 countries. Learn more about us at: mslgroup.com
Follow us on Twitter: @msl_group
For latest insights on PR & digital culture check out our blog: mslgroup.com/blog
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