: why don't you reward those of us customers who have been extremely
patient in waiting for the wood backs since they were first teased back in August? It'd be nice if you'd extend the $150-off full-retail deal and throw-in a Motorola Skip like you did in the early MotoMaker orders.
It's not good customer relations to keep penalizing early adopters of your product. It fosters an environment where customers are liable to hold-out on buying your product for the next better deal.
When it first came out the Moto X was priced at $299 with a 2-year contract.
Shortly thereafter those early adopters were dismayed to learn that they could have saved $100 if they'd just waited when the on-contract price was dropped to $199.
Then, shortly after that the price was dropped to $99 on-contract, and for a short time was even going for only $49 on-contract with Verizon.
One can buy an on-contract Moto X for only 1 cent on Amazon currently. Yes, it's a stock white or black model, not custom, but it's $98.99 less-expensive than a MotoMaker model.
Then those early adopters of the Developer Editions and full-retail found they spent $150 more than if they'd just waited a short time when those were discounted to be on par with the price of the Nexus 5, Moto X's hot new competitor.
So now that the wood backs are coming out, why would I pay $149 (with the rumored wood premium) on-contract or $549 full retail for the unit, figuring that the price will again be cut shortly after the holiday season concludes?
As has been pointed out in comments on your G+ page those who have already bought a Moto X feel slighted that they can't send back their unit for an upgrade to a wood back. They feel regret they should have waited to buy it and are suffering from buyer's remorse. Customers of your product should never feel buyer's remorse.
Motorola Mobility, you've fostered an environment where customers are liable to hold-out on purchasing your product. That can't be good for sales. Please consider rewarding those who held-out so long with a discount. I would suggest eliminating the wood back option fee completely and throw-in a Motorola Skip with every order. Also, drop the full-retail and Developer Edition price back down to equal the price of the Moto X's closest competitor, the Nexus 5.
Readers of this comment, if you agree with my sentiment please send the message to Motorola Mobility by +1'ing this comment.