Nice summary of RLSA strategies. However, it should be noted that RLSA is only for NON-logged in users. Are there many users ( left) who runs searches on Google without signing in?. Google blocked the option to target logged in users due to privacy, and by that, made the tool less effective and much less attractive.
According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertising connected to the sale of illegal or fake prescription drugs. The attorneys generals’ complaints were initially […]
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in […]
Penalized by Google? Want to clean up your backlinks profile from the links that you don't endorse?
In this article I am going to show a few examples of backlinks that can be a potential threat to your website, and how you can identify the backlinks that you should disavow using Google Webmaster Tools.