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Morry Mitrani
Works at SaleAMP
Attended University of Texas at Austin
Lives in Austin, TX
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  • University of Texas at Austin
    Advertising, 2010 - 2013
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Local Online Marketing
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Local Online Marketing
Employment
  • SaleAMP
    Junior Operations Manager, 2013 - present
  • GSD&M
    Digital Analytics Intern, 2013 - 2013
  • GSD&M
    Account Services Intern, 2012 - 2013
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Austin, TX
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Morry Mitrani

■ Other Discussions & Help  - 
 
Hey Group, I wanted to see what kind of metrics you all were putting in competitive assessments for clients. I know that +Phil Rozek put together a great guide on his favorite intel to use.

Does anyone else have any effective metrics to show a current/potential client before you actually begin doing work? 
People often ask me what kinds of competitive fact-finding I think can help their local SEO efforts. My answer usually is, “Not what you'd think.” The theory is solid enough: you want to know why your competitors outrank you in the local results, so you try to find out everything you can about ...
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Very impressed with the new foursquare app! Looks like it could come in handy in restaurant-dense areas 
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So now you don't even have to pick up the phone when making a phone call! Love how the #KnowledgeGraph is using more #local business data.
 
Looking for information and want to get in touch fast? The next time you're searching for a business or place (on desktop), look for the linked phone number that appears as a quick answer. When you click, you'll place the call right via Hangouts. Calls to US and Canada are free and calls to other countries are just a few cents away (http://goo.gl/RNtG7h)
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I know this is especially true for me. If I want to find a cool restaurant or store nearby, I use Yelp or Foursquare on mobile over Google. HOWEVER I will copy the address that I find and use Google Maps to take me there. 

http://adage.com/article/digital/study-mobile-search-shifting-google-mobile-apps/293560/
A new eMarketer report shows the shifts on paid search taking chunks from Google's share.
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A few days ago Foursquare announced that it planned on becoming the King of Local Search by splitting it's app into two apps: Foursquare and Swarm. Yelp, the current king, pokes fun of this in it's most recent app update. 
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Crazy to see that Yahoo is completely wiping out its old reviews. I know that tons of businesses relied on Yahoo reviews, especially businesses that cater to an older audience. Then again I know that a lot of Yahoo reviews were spam, so replacing them with more legitimate, unfiltered Yelp reviews may be the right way to go. Just sad to see businesses that focused time and resources on Yahoo. 
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In his circles
115 people
Have him in circles
58 people
Clay Latimer's profile photo
Samuel Forman's profile photo
Daniel Fishman's profile photo
Emanuel Saba's profile photo
Tony Dimmock's profile photo
Andrew Coff's profile photo
Melissa Pont's profile photo
Lauren Cooper's profile photo
Jaime Karakowsky's profile photo

Morry Mitrani

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#MozCast Update - The reported drop in local pack results on MozCast seems like it's being exaggerated by the system. We're trying to pin down a better answer, but the situation is complicated.

Here's what we know so far:

(1) This is not a system glitch, in the usual sense. MozCast is collecting data normally, and the numbers accurately measure what the system is seeing (more on that in a moment).

(2) The drop coincides almost exactly with the "Pigeon" roll-out, so we know something is happening. People have verified pack drops, although other have verified packs on queries that previously had no packs. All of this information is anecdotal, so it's hard to sum it up.

(3) I have been able to manually verify some of the pack drops. However, I have also seen queries where I'm still seeing packs, even though MozCast indicates a drop. In other words, the system doesn't seem to be either completely wrong or completely right.

(4) I have manually verified that our geo-location methods do not seem to be working they way they did previously. In other words, the system isn't "seeing" what we expect it to see. This change seems to have happened with the Pigeon update. So, I suspect that Google has made some changes to how they handle and support geo-location (which their public comments suggest as well).

As of today (and, unfortunately, this change happened close to a busy weekend), my best guess is that (a) something did happen, but (b) the change is being exaggerated by MozCast. The question is - how much is it being exaggerated? I don't have that answer yet.

Thanks to +Mike Blumenthal for frequently lending his expertise as a local SEO to spot-check some of our data.
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Honestly not sure how Yext managed to raise $50M...

+Thomas Ballantyne said that being added to tons of citations has been devalued, and I completely agree. 
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Huge update today for Google's local dashboard. It is now called Google My Business. Completely new dashboard that updates your information everywhere (search, plus, maps). 
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New display of local results on mobile. Filtering is becoming more prominent, so star rating, price, and hours are all very important. This looks like mobile's version of the carousel, because only restaurants have gotten this feature so far (from what I've seen). +Mike Blumenthal have you seen it anywhere else? #localsearch #mobilesearch 
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Home · Blog · Get Visible · Done-for-You Local Visibility · Local Visibility X-Ray · One-on-One Mastermind Session · Get Reviews · One-Page Handout for Google Plus Reviews · 3-Site Review Handout · Local Reviews Mastery Program · Resources · Definitive List of Local Citations ...
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Morry Mitrani

✆ Listings & Maps  - 
 
Has anyone else had trouble contacting the Google Places helpline? Usually I hear music while I wait for someone to answer, but there's nothing and no one ever answers
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Jackson Lo's profile photoMax Minzer's profile photoMorry Mitrani's profile photoSusan Walsh's profile photo
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+Morry Mitrani Here's the link to Talk To a Specialist. Enter your information and they call you right back https://support.google.com/business/contact/business_c2c 

I've had to use this on a couple of occasions and the Google Help people have been great. They even send an email going over what you issue is, the status and if it's not resolved, they do get back to you. 

Good luck!
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My pug, Topanga, loves the people here. They are so friendly and knowledgeable. Whenever I have any concern, I call them up and they provide a response immediately. They also give me a follow up call the day after to make sure that Topanga is doing well.
Public - 6 months ago
reviewed 6 months ago
Absolutely delicious brisket. I think their meat, paired with their cole slaw and potato salad, is the best BBQ meal I've ever had.
Public - 9 months ago
reviewed 9 months ago
2 reviews
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