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Mori Yagi
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At long last, Google has released a new version of its Penguin filter designed to fight serious search spam.
Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found
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Coffee, pizza and late-night library cram sessions are old news, but what about the things no one tells you about your freshman year— things that will help you better manage your time, ace your cla...
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+1 InstaEDU for study tips, test prep help and more!
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This makes so much sense.
 
Starting today, our automated bidding strategies that use conversion data, specifically Conversion Optimizer [http://goo.gl/CM5oKj], Target CPA and Target ROAS [http://goo.gl/K2HGCF} will use advertiser-built remarketing lists [http://goo.gl/0XHy3c] as real-time signals for search ads, to fine-tune bids and increase conversion volume.  This means that our automated bidding technology will now increase or decrease your bids based on the performance of your remarketing lists, in addition to other real-time signals, like location, browser or time of day.

Let’s say you’re trying to drive newsletter subscriptions for your business via search ads, so you set up a conversion event to track newsletter signups. Since you know it takes a couple of website visits before customers subscribe to your newsletter, you might create a remarketing list of people who have visited your website but didn’t sign up. Starting today, Conversion Optimizer will automatically adjust bids for visitors in your remarketing list based on projected lifts in conversion rates. This helps you fine-tune the way you reach customers who visited your website, but haven’t signed up for your newsletter yet.

To learn more about how you can use automated bidding and RLSA together, please take a look at this Help Center article. http://goo.gl/ZfjMXD
<div class="answer-intro"> <ul> <li>The goal of Conversion Optimizer is to get you the most conversions given your cost-per-acquisition (CPA) goals. Rather than focusing on clicks (CPC) or impress
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The education tech company hopes it can scale a localized offering.
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We could not be more thrilled to announce that we are joining +Chegg!
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Coffee, pizza and late-night library cram sessions are old news, but what about the things no one tells you about your #freshmanyear  — things that will help you better manage your time, ace your classes and feel sane come finals?

#college   #timemanagement  
Coffee, pizza and late-night library cram sessions are old news, but what about the things no one tells you about your freshman year— things that will help you better manage your time, ace your cla...
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Like saving money? Then vote for +Chegg as the best place to buy cheap textbooks! Appreciate the support!
If you're headed back to campus this semester, your syllabus probably has a list of expensive books to buy. You can make your dollars stretch a little further if you buy used or secondhand, and this week we're looking at five of the best sites where you can score cheap textbooks without breaking the bank.
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This outline will help you to develop a campaign measurement plan which will set the expectations for marketing campaign performance and ensures that insights
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Social Media Advertising Does Not Influence Purchases.

Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX  I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?

Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value. 

But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social.  Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.

The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results. 

People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term. 
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Online textbook and student hub Chegg Inc. will buy tutoring marketplace InstaEDU for $30 million cash. The deal, which is expected to close by the end of this month, is significant because it could mark the early days of a rollup of small ed-tech companies that over the past couple of years ...
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Our CEO talked to The Oregonian about what to look for when hiring a tutor this finals season. Hints: Look at qualifications, pay attention to cost and personality fit is important!

http://www.oregonlive.com/kiddo/index.ssf/2014/04/choosing_a_tutor_for_your_chil.html
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In his circles
119 people
Have him in circles
96 people
Thai Yin's profile photo
Sarah Obee's profile photo
NT Nguyen's profile photo
William Gaultier's profile photo
sarah mita's profile photo
Qiva Dinuri's profile photo
Joe Murray's profile photo
Ivana Petraskova's profile photo
Robot Hustle's profile photo
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