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Mori Yagi
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"How to build a treehouse." "How to cook the perfect pancake." "How to do a french braid."

For questions big and small, millennials turn to video in these #MicroMoments of interest: https://goo.gl/oxS23v
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At long last, Google has released a new version of its Penguin filter designed to fight serious search spam.

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Coffee, pizza and late-night library cram sessions are old news, but what about the things no one tells you about your #freshmanyear  — things that will help you better manage your time, ace your classes and feel sane come finals?

#college   #timemanagement  

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Like saving money? Then vote for +Chegg as the best place to buy cheap textbooks! Appreciate the support!

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+1 InstaEDU for study tips, test prep help and more!
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Social Media Advertising Does Not Influence Purchases.

Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX  I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?

Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value. 

But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social.  Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.

The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results. 

People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term. 
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This makes so much sense.
Starting today, our automated bidding strategies that use conversion data, specifically Conversion Optimizer [http://goo.gl/CM5oKj], Target CPA and Target ROAS [http://goo.gl/K2HGCF} will use advertiser-built remarketing lists [http://goo.gl/0XHy3c] as real-time signals for search ads, to fine-tune bids and increase conversion volume.  This means that our automated bidding technology will now increase or decrease your bids based on the performance of your remarketing lists, in addition to other real-time signals, like location, browser or time of day.

Let’s say you’re trying to drive newsletter subscriptions for your business via search ads, so you set up a conversion event to track newsletter signups. Since you know it takes a couple of website visits before customers subscribe to your newsletter, you might create a remarketing list of people who have visited your website but didn’t sign up. Starting today, Conversion Optimizer will automatically adjust bids for visitors in your remarketing list based on projected lifts in conversion rates. This helps you fine-tune the way you reach customers who visited your website, but haven’t signed up for your newsletter yet.

To learn more about how you can use automated bidding and RLSA together, please take a look at this Help Center article. http://goo.gl/ZfjMXD

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